{"id":4889,"date":"2019-02-18T13:13:00","date_gmt":"2019-02-18T12:13:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-22\/"},"modified":"2025-02-06T15:41:52","modified_gmt":"2025-02-06T14:41:52","slug":"marketingove-novinky-22","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-22\/","title":{"rendered":"Marketingov\u00e9 novinky: Panenky Barbie budou i na voz\u00ed\u010dku a m\u00f3dn\u00edmu shopu Zalando se v \u010cesku da\u0159\u00ed"},"content":{"rendered":"        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>M\u00f3dn\u00edmu online gigantu v&nbsp;m\u00f3d\u011b<strong> <\/strong><a href=\"https:\/\/www.czechcrunch.cz\/2019\/02\/sef-e-shopu-zalando-pro-stredni-evropu-vstup-do-ceska-se-povedl-chceme-tu-byt-predni-online-modni-destinaci\/\"><strong>Zalando<\/strong> se v&nbsp;\u010cesku za\u010d\u00edn\u00e1 da\u0159it<\/a>. Nejv\u011bt\u0161\u00edmi konkurenty pro n\u011bj jsou About You a&nbsp;Zoot. Narozd\u00edl od nich v\u0161ak Zalando za\u010dalo rozj\u00ed\u017ed\u011bt sv\u016fj business v&nbsp;\u010cesku v&nbsp;tichosti a&nbsp;je v&nbsp;zisku.&nbsp;<\/li><li>I panenka <strong>Barbie <\/strong>se m\u011bn\u00ed\u2009\u2014\u2009jej\u00ed v\u00fdrobce <a href=\"https:\/\/zpravy.aktualne.cz\/ekonomika\/barbie-bez-nohy-nebo-na-voziku-mattel-pripravuje-panenky-s-r\/r~fd327cb2306711e9aaa70cc47ab5f122\/?utm_source=mediafed&amp;utm_medium=rss&amp;utm_campaign=mediafed\">Mattel m\u00e1 v&nbsp;pl\u00e1nu uv\u00e9st na trh nov\u00e9 modely<\/a>, t\u0159eba panenku na voz\u00ed\u010dku nebo bez nohy. Firma pr\u00fd chce, aby vypadaly re\u00e1ln\u011bji.<\/li><li>\u010cesk\u00fd e\u2011shop <a href=\"https:\/\/www.czechcrunch.cz\/2019\/02\/cesky-e-shop-s-bytovymi-doplnky-bonami-loni-utrzil-pres-miliardu-korun-letos-cili-na-15-miliardy\/\"><strong>Bonami<\/strong> vyrostl za lo\u0148sk\u00fd rok o&nbsp;38&nbsp;%<\/a>. Utr\u017eil p\u0159es miliardu korun.<\/li><li><strong>Facebook<\/strong> m\u00e1 dal\u0161\u00ed probl\u00e9m, tentokr\u00e1t v&nbsp;USA a&nbsp;to kv\u016fli <a href=\"https:\/\/zpravy.aktualne.cz\/ekonomika\/svetova-ekonomika\/facebooku-pry-hrozi-v-usa-pokuta-nekolik-miliard-dolaru-kvul\/r~a2f3f18c30f211e99d3cac1f6b220ee8\/?utm_source=mediafed&amp;utm_medium=rss&amp;utm_campaign=mediafed\">poru\u0161ov\u00e1n\u00ed ochrany soukrom\u00ed<\/a>. Hroz\u00ed mu pokuta ve v\u00fd\u0161i n\u011bkolik miliard dolar\u016f.<\/li><li>O tom, jak vyu\u017e\u00edt filtrov\u00e1n\u00ed na <strong>Heurece<\/strong>, si <a href=\"https:\/\/blog.heureka.cz\/2019\/02\/13\/lekce-7-jak-vyuzit-filtrovani-na-heurece-pro-svuj-prospech\/\">m\u016f\u017eete p\u0159e\u010d\u00edst tady<\/a>.<\/li><li><strong>Rohl\u00edk.cz<\/strong> se intenzivn\u011b p\u0159ipravuje na vstup do Ma\u010farska. T\u0159eba t\u00edm, \u017ee <a href=\"https:\/\/www.lupa.cz\/aktuality\/rohlik-cz-vrcholi-pripravu-na-vstup-do-madarska-koupil-domenu-kifli-hu\/?utm_source=rss&amp;utm_medium=text&amp;utm_campaign=rss\">zakoupil ma\u010farskou dom\u00e9nu kifli.hu<\/a>.<\/li><li><a href=\"https:\/\/www.mediar.cz\/paypal-zavadi-platby-mezi-prateli-bez-poplatku-staci-email\/\"><strong>PayPal<\/strong> zav\u00e1d\u00ed v&nbsp;\u010cesku novou slu\u017ebu<\/a>\u2009\u2014\u2009p\u0159\u00e1tel\u00e9 si mezi sebou m\u016f\u017eou bez poplatku poslat pen\u00edze, kter\u00e9 si navz\u00e1jem dlu\u017e\u00ed a&nbsp;to docela jednodu\u0161e, sta\u010d\u00ed k&nbsp;tomu e\u2011mail.<\/li><li>V\u0161ichni v\u00edme, \u017ee <strong>Facebook<\/strong> je \u00fasp\u011b\u0161n\u00fd. <a href=\"https:\/\/www.forbes.cz\/co-se-facebooku-za-15-let-nepovedlo-nebo-jste-ani-nevedeli-ze-delal\/\">Ne v\u0161echnu se mu ale povedlo<\/a>. T\u0159eba vydat vlastn\u00ed telefony nebo rozjet maily, kter\u00e9 u\u017eivatel\u016fm kon\u010dily na @facebook.com.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Intern\u00ed novinka z&nbsp;<strong>BESTETO<\/strong>: PPC na stoj\u00e1ka #12 je \u00fasp\u011b\u0161n\u011b za n\u00e1mi. Pov\u00edd\u00e1n\u00ed Michala Kruti\u0161e jsme zakon\u010dili PPC pub kv\u00edzem a&nbsp;toto je v\u00edt\u011bzn\u00fd t\u00fdm. D\u00edky v\u0161em, kte\u0159\u00ed jste se za n\u00e1mi zastavili.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/PPC_pub_kviz.jpg\" alt><\/figure><\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>To by bylo za tento t\u00fdden&nbsp;v\u0161e.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>M\u011bjte se&nbsp;fajn.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n    <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Nik\u010da<\/p>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u011bd\u011bli jste, \u017ee Facebook se sna\u017eil vymyslet vlastn\u00ed zna\u010dku mobil\u016f? Nechytlo se to. Mrkn\u011bte se na dal\u0161\u00ed marketingov\u00e9 novinky za minul\u00fd t\u00fdden.<\/p>\n","protected":false},"author":24,"featured_media":4890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[82,480],"class_list":["post-4889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-marketingove-novinky","tag-bonami-2"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4889"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4889\/revisions"}],"predecessor-version":[{"id":46493,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4889\/revisions\/46493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4890"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}