{"id":4904,"date":"2019-02-04T15:01:00","date_gmt":"2019-02-04T14:01:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-20\/"},"modified":"2021-09-19T18:53:43","modified_gmt":"2021-09-19T16:53:43","slug":"marketingove-novinky-20","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-20\/","title":{"rendered":"Marketingov\u00e9 novinky: Zoot je na tom bled\u011bji ne\u017e bled\u011b a Google+ se lou\u010d\u00ed"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Minul\u00fd t\u00fdden byl za n\u00e1s dost&nbsp;nabu\u0161en\u00fd\u2009\u2014\u2009 jeli jsme na Reshoper a&nbsp;do toho jsme vym\u00fd\u0161leli dal\u0161\u00ed akce. Plno novinek se ud\u00e1lo i&nbsp;v marketingu. Jak\u00e9 jsou ty&nbsp;nej?<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>P\u0159\u00ed\u0161t\u00ed t\u00fdden se t\u011b\u0161\u00edme na <strong>PPC na stoj\u00e1ka<\/strong> s&nbsp;Michalem Kruti\u0161em <a href=\"https:\/\/www.besteto.cz\/ppc-na-stojaka-12\">o&nbsp;\u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f<\/a>.&nbsp;M\u00e1me u\u017e plno, ale m\u016f\u017eete zkusit \u0161t\u011bst\u00ed a&nbsp;p\u0159ihl\u00e1sit se jako n\u00e1hradn\u00edk.&nbsp;<\/li><li><strong>Albert<\/strong> se pr\u00fd sna\u017e\u00ed <a href=\"https:\/\/zpravy.aktualne.cz\/finance\/nakupovani\/pomozte-nam-neplytvat-samolepka-albert\/r~9ea1da2c248b11e9b7ed0cc47ab5f122\/?utm_source=mediafed&amp;utm_medium=rss&amp;utm_campaign=mediafed&amp;redirected=1549289769\">u\u010dit myslet z\u00e1kazn\u00edky ekologicky<\/a>. Na zbo\u017e\u00ed, kter\u00e9 brzy projde, lep\u00ed n\u00e1lepky s&nbsp;v\u00fdzvou \u201cpomozte n\u00e1m nepl\u00fdtvat\u201d.<\/li><li>B\u00fdt ekologi\u010dt\u011bj\u0161\u00ed se sna\u017e\u00ed i&nbsp;v\u011bt\u0161\u00ed firmy\u2009\u2014\u2009<a href=\"https:\/\/www.czechcrunch.cz\/2019\/01\/pepsi-nestle-a-dalsi-testuji-prodej-zbozi-v-ekologickych-obalech-ktere-se-znovu-vice-nez-100krat-pouziji\/\">t\u0159eba <strong>Pepsi <\/strong>nebo <strong>Nestl\u00e9<\/strong><\/a>. Testuj\u00ed obaly, kter\u00e9 by mohli opakovan\u011b plnit a&nbsp;vyu\u017e\u00edvat znovu.<\/li><li>V \u010cesku za\u010d\u00edn\u00e1 v\u016fbec prvn\u00ed e\u2011shop, na kter\u00e9m si lid\u00e9 <a href=\"https:\/\/www.czechcrunch.cz\/2019\/02\/mototechna-spousti-prvni-e-shop-s-ojetymi-vozy-v-cesku-pred-koupi-si-lze-auto-na-mesic-vyzkouset\/\">m\u016f\u017eou objednat ojet\u00e1 auta<\/a>.<\/li><li><strong>Zoot<\/strong> se top\u00ed v&nbsp;probl\u00e9mech a&nbsp;dlu\u017e\u00ed skoro p\u016fl miliardy korun. <a href=\"http:\/\/www.lupa.cz\/aktuality\/e-shop-zoot-cz-pozadal-o-ochranu-pred-veriteli-dluzi-skoro-pul-miliardy-kc\/?utm_source=rss&amp;utm_medium=text&amp;utm_campaign=rss\">Po\u017e\u00e1dal o&nbsp;ochranu p\u0159ed v\u011b\u0159iteli<\/a>&nbsp;(n\u011bco mi \u0159\u00edk\u00e1, \u017ee heslo \u201cDoprava zdarma napo\u0159\u00e1d\u201d u\u017e neplat\u00ed\u2026).<\/li><li><a href=\"https:\/\/www.czechcrunch.cz\/2019\/01\/nejvetsi-cesky-e-shop-alza-cz-loni-vyrostl-o-petinu-obrat-dosahl-na-rekordnich-25-miliard-korun\/\"><strong>Alza<\/strong> za minul\u00fd rok zase o&nbsp;n\u011bco vyrostla<\/a>. Polep\u0161ila si o&nbsp;20&nbsp;% a&nbsp;dos\u00e1hla tak na obrat 25 miliard korun.<\/li><li>Soci\u00e1ln\u00ed s\u00ed\u0165 <strong>Google+<\/strong> se <a href=\"https:\/\/www.lupa.cz\/aktuality\/na-google-uz-nezalozite-novy-profil-sluzba-uplne-skonci-k-2-dubnu\/?utm_source=rss&amp;utm_medium=text&amp;utm_campaign=rss\">pomalu chyst\u00e1 k&nbsp;z\u00e1niku<\/a>. Mailem o&nbsp;tom informovala sv\u00e9 u\u017eivatele. Definitivn\u011b se s&nbsp;internetov\u00fdm sv\u011btem rozlou\u010d\u00ed 2. dubna&nbsp;2019.&nbsp;<\/li><li><strong>Newsfeed<\/strong> rad\u00ed, pro\u010d se vyplat\u00ed <a href=\"https:\/\/newsfeed.cz\/proc-by-si-mely-znacky-zalozit-skupinu-na-facebooku\/\">zalo\u017eit si vlastn\u00ed skupinu na Facebooku<\/a>, pokud podnik\u00e1te. My o&nbsp;tom u\u017e tak\u00e9 psali, <a href=\"https:\/\/www.besteto.cz\/facebook-skupiny-v-podnikani-jak-na-ne\">n\u00e1\u0161 \u010dl\u00e1nek najdete tady<\/a>.<\/li><li>Objevili jsme, \u017ee <strong>dTest<\/strong> m\u00e1&nbsp;<a href=\"https:\/\/www.dtest.cz\/eshopy\">datab\u00e1zi e\u2011shop\u016f<\/a>. Zjist\u00edte, zda shop b\u011b\u017e\u00ed na HTTPS, kdo je dr\u017eitelem dom\u00e9ny nebo jestli na obchod existuj\u00ed n\u011bjak\u00e9 st\u00ed\u017enosti.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>A intern\u00ed novinka z&nbsp;BESTETO t\u00fdmu:&nbsp;M\u00e1me za sebou veletrh <strong>Reshoper<\/strong>. Hodnot\u00edme ho jako super vyda\u0159enou akci. Jak jsme se m\u011bli? <a href=\"https:\/\/www.besteto.cz\/reshoper-2019\">Mrkn\u011bte sem<\/a>.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/jsme_na_znackach.jpg\" alt><\/figure><\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>P\u0159ejeme pohodov\u00fd t\u00fdden.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n    <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Nik\u010da<\/p>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Minul\u00fd t\u00fdden byl za n\u00e1s dost&nbsp;nabu\u0161en\u00fd &#8211;&nbsp; jeli jsme na Reshoper a do toho jsme vym\u00fd\u0161leli dal\u0161\u00ed akce. Plno novinek se ud\u00e1lo i v marketingu. Jak\u00e9 jsou ty nej?<\/p>\n","protected":false},"author":0,"featured_media":4905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[82],"class_list":["post-4904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4904"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4905"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}