{"id":4913,"date":"2019-01-15T14:55:00","date_gmt":"2019-01-15T13:55:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-18\/"},"modified":"2021-09-19T18:53:44","modified_gmt":"2021-09-19T16:53:44","slug":"marketingove-novinky-18","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-18\/","title":{"rendered":"Podvodn\u00e9 e-shopy vytahaly z lid\u00ed t\u00e9m\u011b\u0159 p\u016fl milionu korun a rekordn\u00ed po\u010det lajk\u016f z\u00edskalo vejce"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Dal\u0161\u00ed n\u00e1lo\u017e novinek za minul\u00fd t\u00fdden je zde. Zjist\u011bte, co h\u00fdbe sv\u011btem marketingu.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>U\u017e p\u0159\u00ed\u0161t\u00ed t\u00fdden po\u0159\u00e1d\u00e1me dal\u0161\u00ed setk\u00e1n\u00ed pro e\u2011shopa\u0159e <strong>BESTETO<\/strong> klub. <a href=\"https:\/\/www.besteto.cz\/besteto-klub-leden-2019\">Mrkn\u011bte se o&nbsp;\u010dem bude<\/a>.<\/li><li>Pokud se chyst\u00e1te do Prahy na e\u2011commerce akci <strong>Reshoper<\/strong>, <a href=\"https:\/\/www.besteto.cz\/reshoper-2019-konzultace\">p\u0159ihlaste se na konzultaci zdarma<\/a>. N\u011bkter\u00fd z&nbsp;na\u0161ich marke\u0165\u00e1k\u016f se v\u00e1m bude asi 30&nbsp;min v\u011bnovat a&nbsp;probere s&nbsp;v\u00e1mi ohledn\u011b va\u0161eho marketingu, co pot\u0159ebujete.<\/li><li>Dali jsme dohromady p\u0159ehled nejd\u016fle\u017eit\u011bj\u0161\u00edch e\u2011commerce ud\u00e1lost\u00ed za rok 2018. <a href=\"https:\/\/www.besteto.cz\/ceska-e-commerce-2018\">Zjist\u011bte, co loni pat\u0159ilo k&nbsp;tomu nej<\/a>.<\/li><li><a href=\"https:\/\/www.czechcrunch.cz\/2019\/01\/kosik-cz-odstranuje-jednorazove-plasty-vybrane-suroviny-prodava-na-vahu-v-papirovych-saccich\/\"><strong>Ko\u0161\u00edk.cz<\/strong> kon\u010d\u00ed s&nbsp;jednor\u00e1zov\u00fdmi plasty u&nbsp;vybran\u00fdch surovin<\/a>, chce je nahradit pap\u00edrov\u00fdmi, do kter\u00fdch bude odsyp\u00e1vat z\u00e1kazn\u00edk\u016fm podle&nbsp;v\u00e1hy.<\/li><li><a href=\"https:\/\/www.czechcrunch.cz\/2019\/01\/ikea-v-cesku-v-uplynulem-roce-vydelala-temer-miliardu-korun-navstivilo-ji-pres-10-milionu-lidi\/\"><strong>IKEA<\/strong> je u&nbsp;\u010cech\u016f obl\u00edben\u00e1<\/a>. Za minul\u00fd rok do n\u00ed p\u0159i\u0161lo p\u0159es 10 milion\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f, ale&nbsp;jen polovina z&nbsp;nich n\u011bco nakoupila (mo\u017en\u00e1 nen\u00ed divu, sta\u010d\u00ed se chv\u00edli propl\u00e9tat t\u011bmi davy lid\u00ed a&nbsp;\u010dlov\u011bk velmi rychle zjist\u00ed, \u017ee vlastn\u011b nic nepot\u0159ebuje).<\/li><li>D\u00edky nim maj\u00ed virtu\u00e1ln\u00ed zrcadlo e\u2011shopy po cel\u00e9m sv\u011bt\u011b. <a href=\"https:\/\/www.czechcrunch.cz\/2019\/01\/ceskoslovensky-startup-virtooal-zacinal-s-vlasovymi-pricesky-dnes-ma-virtualni-zrcadlo-v-e-shopech-po-celem-svete\/\">Mrkn\u011bte na \u010deskoslovensk\u00fd startup <strong>Virtooal<\/strong><\/a>\u2009\u2014\u2009p\u0159i\u0161li na to, jak si lid\u00e9 m\u016f\u017eou vyzkou\u0161et m\u00f3dn\u00ed kousky, ani\u017e by museli vyt\u00e1hnout paty z&nbsp;domu.<\/li><li>Podvodn\u00e9 e\u2011shopy Hur\u00e1 elektro a&nbsp;Prost\u011b elektro <a href=\"https:\/\/zpravy.aktualne.cz\/ekonomika\/policie-zachytila-dva-podvodne-e-shopy-skoda-je-pul-milionu\/r~d49464a017f311e98b38ac1f6b220ee8\/?utm_source=mediafed&amp;utm_medium=rss&amp;utm_campaign=mediafed\">vytahaly z&nbsp;lid\u00ed&nbsp;b\u011bhem p\u00e1r dn\u00ed p\u016fl milionu<\/a>. Nechaly si toti\u017e za zbo\u017e\u00ed zaplatit dop\u0159edu. Pak sbalily pen\u00edze a&nbsp;zbo\u017e\u00ed samoz\u0159ejm\u011b nikde.&nbsp;<\/li><li>\u010cesk\u00e9mu e\u2011shopu <a href=\"https:\/\/www.queens.cz\/\"><strong>Queens<\/strong><\/a> s&nbsp;teniskami a&nbsp;street oble\u010den\u00edm se da\u0159\u00ed v&nbsp;zahrani\u010d\u00ed.&nbsp; Za minul\u00fd rok vyslal&nbsp;za hranice <a href=\"https:\/\/tyinternety.cz\/e-commerce\/cesky-queens-roste-v-zahranici-o-stovky-procent-spousti-globalni-e-shop\/\">zhruba 30&nbsp;% ze v\u0161ech objedn\u00e1vek<\/a>.<\/li><li>Chcete, aby va\u0161e fotka m\u011bla rekordn\u00ed po\u010det lajk\u016f na <strong>Instagramu<\/strong>? Mo\u017en\u00e1 na to jdete \u00fapln\u011b \u0161patn\u011b. <a href=\"https:\/\/tyinternety.cz\/socialni-site\/30-milionu-liku-fotka-vejce-se-stala-historicky-nejpopularnejsim-postem-na-instagramu\/\">Sta\u010d\u00ed postnout vejce<\/a>. To z\u00edskalo na t\u00e9to soci\u00e1ln\u00ed s\u00edti&nbsp;neuv\u011b\u0159iteln\u00fdch 30 milion\u016f srd\u00ed\u010dek.<\/li><li><a href=\"https:\/\/www.m-journal.cz\/cs\/aktuality\/facebook-hodnoti-a-penalizuje-inzerenty-podle-zpetne-vazby-uzivatelu__s288x14197.html\">Facebook hodnot\u00ed zp\u011btnou vazbu na va\u0161i reklamu od u\u017eivatel\u016f<\/a>. Pokud nebude nic moc, reklama se v\u00e1m prodra\u017e\u00ed a&nbsp;oslov\u00ed m\u00e9n\u011b lid\u00ed. Facebook se tak chce chr\u00e1nit p\u0159ed podvodn\u00fdmi u\u017eivateli.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>M\u011bjte fajn&nbsp;t\u00fdden.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Nik\u010da<\/p>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dal\u0161\u00ed n\u00e1lo\u017e novinek za minul\u00fd t\u00fdden je zde. Zjist\u011bte, co h\u00fdbe sv\u011btem marketingu.<\/p>\n","protected":false},"author":0,"featured_media":4914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[82],"class_list":["post-4913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4913"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4914"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}