{"id":49137,"date":"2025-03-11T14:28:43","date_gmt":"2025-03-11T13:28:43","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=49137"},"modified":"2025-03-11T14:28:44","modified_gmt":"2025-03-11T13:28:44","slug":"vliv-dat-na-cenotvorbu-a-ziskovost","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/","title":{"rendered":"Jak spr\u00e1vn\u00e1 anal\u00fdza dat ovliv\u0148uje cenotvorbu a ziskovost"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V konkuren\u010dn\u00edm e\u2011commerce prost\u0159ed\u00ed rozhoduje o&nbsp;\u00fasp\u011bchu nejen spr\u00e1vn\u00e1 cena, ale i&nbsp;to, jak s&nbsp;n\u00ed dok\u00e1\u017eete strategicky pracovat. A&nbsp;pr\u00e1v\u011b v&nbsp;tom hraje z\u00e1sadn\u00ed roli<strong> anal\u00fdza dat<\/strong>. Pokud m\u00e1te kvalitn\u00ed vstupn\u00ed informace, dok\u00e1\u017eete optimalizovat mar\u017ee, identifikovat sez\u00f3nn\u00ed trendy a&nbsp;l\u00e9pe c\u00edlit na z\u00e1kazn\u00edky. Jak tedy pracovat s&nbsp;daty, aby se stala va\u0161\u00ed konkuren\u010dn\u00ed v\u00fdhodou?&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-shortcode my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">V tomto \u010dl\u00e1nku najdete<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#Nejsou_data_jako_data_Proc_je_dulezita_kvalita_vstupu\" title=\"Nejsou data jako data: Pro\u010d je d\u016fle\u017eit\u00e1 kvalita vstup\u016f\">Nejsou data jako data: Pro\u010d je d\u016fle\u017eit\u00e1 kvalita vstup\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#%F0%9F%94%8D_Jak_ziskat_spolehlive_nakupni_ceny\" title=\"\ud83d\udd0d Jak z\u00edskat spolehliv\u00e9 n\u00e1kupn\u00ed ceny?\">\ud83d\udd0d Jak z\u00edskat spolehliv\u00e9 n\u00e1kupn\u00ed ceny?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#%F0%9F%94%8D_Jak_ziskat_zdroj_statistickych_dat\" title=\"\ud83d\udd0d Jak z\u00edskat zdroj statistick\u00fdch dat?\">\ud83d\udd0d Jak z\u00edskat zdroj statistick\u00fdch dat?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#Jak_analyza_dat_pomaha_optimalizovat_ceny\" title=\"Jak anal\u00fdza dat pom\u00e1h\u00e1 optimalizovat ceny\">Jak anal\u00fdza dat pom\u00e1h\u00e1 optimalizovat ceny<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#%F0%9F%93%8A_1_Optimalizace_nakupnich_cen_a_marzi\" title=\"\ud83d\udcca 1. Optimalizace n\u00e1kupn\u00edch cen a&nbsp;mar\u017e\u00ed\">\ud83d\udcca 1. Optimalizace n\u00e1kupn\u00edch cen a&nbsp;mar\u017e\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#%F0%9F%93%8A_2_Segmentace_produktu\" title=\"\ud83d\udcca 2. Segmentace produkt\u016f\">\ud83d\udcca 2. Segmentace produkt\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#%F0%9F%93%8A_3_Sezonni_trendy_a_dynamicka_cenotvorba\" title=\"\ud83d\udcca 3. Sez\u00f3nn\u00ed trendy a&nbsp;dynamick\u00e1 cenotvorba\">\ud83d\udcca 3. Sez\u00f3nn\u00ed trendy a&nbsp;dynamick\u00e1 cenotvorba<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#Jak_s_daty_pracovat_v_Pricing_Foxu_%F0%9F%A6%8A\" title=\"Jak s&nbsp;daty pracovat v&nbsp;Pricing Foxu \ud83e\udd8a\">Jak s&nbsp;daty pracovat v&nbsp;Pricing Foxu \ud83e\udd8a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#Co_sledovat_a_jak_si_nastavit_spravne_metriky\" title=\"Co sledovat a&nbsp;jak si nastavit spr\u00e1vn\u00e9 metriky?\">Co sledovat a&nbsp;jak si nastavit spr\u00e1vn\u00e9 metriky?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#%F0%9F%95%B5_Denni_kontrola\" title=\"\ud83d\udd75 Denn\u00ed kontrola:\">\ud83d\udd75 Denn\u00ed kontrola:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#%F0%9F%93%88_Tydenni_analyza\" title=\"\ud83d\udcc8 T\u00fddenn\u00ed anal\u00fdza:\">\ud83d\udcc8 T\u00fddenn\u00ed anal\u00fdza:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#%F0%9F%93%8A_Mesicni_reporty\" title=\"\ud83d\udcca M\u011bs\u00ed\u010dn\u00ed reporty:\">\ud83d\udcca M\u011bs\u00ed\u010dn\u00ed reporty:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#Bez_kontextu_to_nejde_Overujte_interpretaci_dat\" title=\"Bez kontextu to nejde: Ov\u011b\u0159ujte interpretaci dat\">Bez kontextu to nejde: Ov\u011b\u0159ujte interpretaci dat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#Chcete_dostat_z_dat_maximum\" title=\"Chcete dostat z&nbsp;dat maximum?\">Chcete dostat z&nbsp;dat maximum?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.besteto.cz\/vliv-dat-na-cenotvorbu-a-ziskovost\/#Napiste_si_o_podrobnejsi_informace\" title=\"Napi\u0161te si o podrobn\u011bj\u0161\u00ed informace\">Napi\u0161te si o podrobn\u011bj\u0161\u00ed informace<\/a><\/li><\/ul><\/nav><\/div>\n\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d45b22bbc61&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"284\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/1-12-1024x284.png\" alt class=\"wp-image-49140\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/1-12-1024x284.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/1-12-300x83.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/1-12-768x213.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/1-12.png 1279w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it obr\u00e1zek: 1\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Aktu\u00e1ln\u00ed statistiky v&nbsp;aplikaci Pricing Fox<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\" id=\"aioseo-je-placena-reklama-meta-ads-nezbytna\"><span class=\"ez-toc-section\" id=\"Nejsou_data_jako_data_Proc_je_dulezita_kvalita_vstupu\"><\/span><strong><strong><strong>Nejsou data jako data: Pro\u010d je d\u016fle\u017eit\u00e1 kvalita vstup\u016f<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zn\u00e1m\u00e9 pravidlo <em>garbage in, garbage out<\/em> zd\u016fraz\u0148uje, \u017ee nekvalitn\u00ed nebo \u0161patn\u011b interpretovan\u00e1 data vedou ke \u0161patn\u00fdm rozhodnut\u00edm. Nap\u0159\u00edklad pokud nem\u00e1te p\u0159esn\u00e9 n\u00e1kupn\u00ed ceny, zkresl\u00ed se v\u00e1m v\u00fdpo\u010det mar\u017e\u00ed, co\u017e m\u016f\u017ee m\u00edt negativn\u00ed dopad na cenovou politiku. Proto je d\u016fle\u017eit\u00e9 v\u011bnovat pozornost tomu, odkud data z\u00edsk\u00e1v\u00e1te a&nbsp;jak je zpracov\u00e1v\u00e1te.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>&nbsp;\ud83d\udc49 <em>P\u0159esn\u00e9 n\u00e1kupn\u00ed ceny jsou kl\u00ed\u010dov\u00e9, ale \u010dasto se st\u00e1v\u00e1, \u017ee dodavatel\u00e9 je neposkytuj\u00ed ve vhodn\u00e9 form\u011b (nap\u0159. v\u010detn\u011b DPH, m\u00edsto bez DPH, nebo v&nbsp;jin\u00fdch m\u011bn\u00e1ch). V&nbsp;praxi jsme se setkali s&nbsp;p\u0159\u00edpadem, kdy klient dost\u00e1val cen\u00edky v&nbsp;PDF bez strukturovan\u00fdch dat. \u0158e\u0161en\u00edm bylo automatick\u00e9 parsov\u00e1n\u00ed a&nbsp;p\u0159evod do CSV, co\u017e umo\u017enilo p\u0159esn\u00e9 dopo\u010d\u00edt\u00e1n\u00ed mar\u017e\u00ed. <\/em>(Vladim\u00edr Trevisan, Marketingov\u00fd specialista)<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p class=\"has-white-background-color has-background\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\ud83d\udccc TIP:<\/mark> <\/strong>V <\/strong><a href=\"https:\/\/pricing-fox.cz\/\"><strong>Pricing Foxu<\/strong><\/a> lze pro takov\u00e9 situace nastavit pravidla, kter\u00e1 automaticky dopo\u010d\u00edt\u00e1vaj\u00ed ceny na z\u00e1klad\u011b dostupn\u00fdch dat.<\/strong><\/strong><\/a>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d45b22bfbc8&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"165\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/2-12-1024x165.png\" alt class=\"wp-image-49146\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/2-12-1024x165.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/2-12-300x48.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/2-12-768x124.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/2-12-1536x248.png 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/2-12.png 1801w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it obr\u00e1zek: 1\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nastaven\u00e1 pravidla<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\" id=\"aioseo-jak-ziskat-spolehlive-nakupni-ceny\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%8D_Jak_ziskat_spolehlive_nakupni_ceny\"><\/span>\ud83d\udd0d <strong>Jak z\u00edskat spolehliv\u00e9 n\u00e1kupn\u00ed ceny?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Automatick\u00e9 importy<\/strong> \u2013 napojen\u00ed na dodavatele nebo syst\u00e9my jako ERP zajist\u00ed aktu\u00e1ln\u00ed data.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>V\u00fdpo\u010dty<\/strong> \u2013 pokud nejsou k&nbsp;dispozici p\u0159esn\u00e9 ceny, lze je dopo\u010d\u00edtat z&nbsp;jin\u00fdch vstup\u016f.&nbsp;<div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Pomoc\u00ed vypo\u010detn\u00edch pravidel v&nbsp;Mergadu. Bu\u010f podle jednotliv\u00fdch mar\u017e\u00ed pro kategorie, v\u00fdrobce, dodvatele, zna\u010dky.<br>N\u011bkdy je mo\u017en\u00e9 pou\u017e\u00edt DPH, jako pr\u016fm\u011brnou mar\u017ei 20\u2009\u2013\u200923&nbsp;% CZ\/SK<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Ru\u010dn\u00ed zad\u00e1v\u00e1n\u00ed<\/strong> \u2013 v&nbsp;n\u011bkter\u00fdch p\u0159\u00edpadech je pot\u0159eba manu\u00e1ln\u00ed kontrola a&nbsp;korekce.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\" id=\"aioseo-jak-ziskat-zdroj-statistickych-dat\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%8D_Jak_ziskat_zdroj_statistickych_dat\"><\/span><strong><strong>\ud83d\udd0d <strong>Jak z\u00edskat zdroj statistick\u00fdch dat?<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Ze srovn\u00e1va\u010de<\/strong> \u2013 data obsahuj\u00ed n\u00e1klady a&nbsp;v\u00fdkon, ale vztahuj\u00ed se jen na n\u00e1v\u0161t\u011bvn\u00edky ze srovn\u00e1va\u010de.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Z GA4 <\/strong>\u2013 umo\u017e\u0148uje detailn\u00ed anal\u00fdzu, vy\u017eaduje ale ur\u010ditou m\u00edru znalost\u00ed pro spr\u00e1vn\u00e9 nastaven\u00ed.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>\ud83d\udc49 <em>Pokud nejsou k&nbsp;dispozici p\u0159esn\u00e9 ceny, lze je vypo\u010d\u00edtat z&nbsp;dodavatelsk\u00fdch podm\u00ednek. Nap\u0159\u00edklad u&nbsp;jednoho e\u2011shopu s&nbsp;baz\u00e9ny jsme nastavili v\u00fdpo\u010det n\u00e1kupn\u00ed ceny na z\u00e1klad\u011b ofici\u00e1ln\u00edch doporu\u010den\u00fdch cen a&nbsp;individu\u00e1ln\u00edch rabat\u016f od dodavatel\u016f. D\u00edky tomu m\u011bl klient v\u017edy aktu\u00e1ln\u00ed podklady pro cenotvorbu, i&nbsp;kdy\u017e dodavatel neposkytoval p\u0159\u00edm\u00e9 cen\u00edky. <\/em>(Vladim\u00edr Trevisan, Marketingov\u00fd specialista)<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p class=\"has-white-background-color has-background\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\ud83d\udccc TIP:<\/mark> <\/strong>V <\/strong><a href=\"https:\/\/www.mergado.cz\/\"><strong>Mergadu<\/strong><\/a> lze podobn\u00e9 \u00fapravy prov\u00e1d\u011bt pomoc\u00ed pravidel a v\u00fdpo\u010dt\u016f, kter\u00e9 lze napojit i do <\/strong><a href=\"https:\/\/pricing-fox.cz\/\"><strong>Pricing Foxu<\/strong><\/a><\/strong><\/strong><\/a>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d45b22cb277&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"165\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/3-9-1024x165.png\" alt class=\"wp-image-49155\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/3-9-1024x165.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/3-9-300x48.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/3-9-768x123.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/3-9-1536x247.png 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/3-9.png 1704w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it obr\u00e1zek: 1\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00dapravy v&nbsp;Mergadu<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\" id=\"aioseo-jak-analyza-dat-pomaha-optimalizovat-ceny\"><span class=\"ez-toc-section\" id=\"Jak_analyza_dat_pomaha_optimalizovat_ceny\"><\/span><strong><strong>Jak anal\u00fdza dat pom\u00e1h\u00e1 optimalizovat ceny<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Data nel\u017eou. Dob\u0159e nastaven\u00e1 analytika umo\u017e\u0148uje firm\u00e1m nejen efektivn\u011bji ur\u010dovat ceny, ale tak\u00e9 l\u00e9pe porozum\u011bt trhu. Mezi hlavn\u00ed oblasti pat\u0159\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"aioseo-1-optimalizace-nakupnich-cen-a-marzi\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8A_1_Optimalizace_nakupnich_cen_a_marzi\"><\/span>\ud83d\udcca <strong>1. Optimalizace n\u00e1kupn\u00edch cen a&nbsp;mar\u017e\u00ed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Pravideln\u00e9 sledov\u00e1n\u00ed zm\u011bn u&nbsp;dodavatel\u016f a&nbsp;konkurence,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>identifikace p\u0159\u00edle\u017eitost\u00ed k&nbsp;lep\u0161\u00edm vyjedn\u00e1vac\u00edm podm\u00ednk\u00e1m,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>kontrola mar\u017e\u00ed pro udr\u017een\u00ed ziskovosti.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"aioseo-2-segmentace-produktu\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8A_2_Segmentace_produktu\"><\/span>\ud83d\udcca <strong>2. Segmentace produkt\u016f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Rozd\u011blen\u00ed sortimentu podle mar\u017ee, v\u00fdkonu nebo sez\u00f3nnosti,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>p\u0159izp\u016fsoben\u00ed cen jednotliv\u00fdm segment\u016fm pro maxim\u00e1ln\u00ed v\u00fdnosy,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>zv\u00fd\u0161en\u00ed profitability d\u00edky c\u00edlen\u00e9 cenov\u00e9 strategii.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>&nbsp;\ud83d\udc49 <em>V&nbsp;praxi se n\u00e1m osv\u011bd\u010dilo rozd\u011blen\u00ed produkt\u016f nejen podle mar\u017e\u00ed, ale i&nbsp;podle cenov\u00e9 elasticity. Nap\u0159\u00edklad u&nbsp;e\u2011shopu s&nbsp;vod\u00e1ck\u00fdmi pot\u0159ebami jsme nastavili vy\u0161\u0161\u00ed mar\u017ee na exkluzivn\u00ed produkty s&nbsp;men\u0161\u00ed konkurenc\u00ed, zat\u00edmco u&nbsp;cenov\u011b citliv\u00fdch polo\u017eek jsme pracovali s&nbsp;men\u0161\u00ed mar\u017e\u00ed a&nbsp;vy\u0161\u0161\u00ed rotac\u00ed. V\u00fdsledkem byl vy\u0161\u0161\u00ed celkov\u00fd zisk. <\/em>(Vladim\u00edr Trevisan, Marketingov\u00fd specialista)<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p class=\"has-white-background-color has-background\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\ud83d\udccc TIP:<\/mark> <\/strong> <\/strong><a href=\"https:\/\/pricing-fox.cz\/\"><strong>Pricing Fox<\/strong><\/a> umo\u017e\u0148uje nastavit r\u016fzn\u00e9 cenov\u00e9 strategie podle kategori\u00ed produkt\u016f a konkurence.<\/strong><\/a>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"aioseo-3-sezonni-trendy-a-dynamicka-cenotvorba\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8A_3_Sezonni_trendy_a_dynamicka_cenotvorba\"><\/span>\ud83d\udcca <strong>3. Sez\u00f3nn\u00ed trendy a&nbsp;dynamick\u00e1 cenotvorba<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Identifikace obdob\u00ed s&nbsp;vy\u0161\u0161\u00ed a&nbsp;ni\u017e\u0161\u00ed popt\u00e1vkou,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>nastaven\u00ed cenov\u00fdch strategi\u00ed podle sez\u00f3nnosti (nap\u0159. slevy po V\u00e1noc\u00edch),<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>pou\u017eit\u00ed dynamick\u00e9ho pricingu pro automatizovan\u00e9 \u00fapravy cen.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>&nbsp;\ud83d\udc49 <em>U&nbsp;sez\u00f3nn\u00edch produkt\u016f je kl\u00ed\u010dov\u00e9 nejen sledovat trendy, ale i&nbsp;reagovat v\u010das. Nap\u0159\u00edklad u&nbsp;e\u2011shopu s&nbsp;baz\u00e9nov\u00fdm p\u0159\u00edslu\u0161enstv\u00edm jsme nastavili dynamick\u00e9 zlevn\u011bn\u00ed v&nbsp;z\u00e1\u0159\u00ed, kdy popt\u00e1vka kles\u00e1, ale z\u00e1kazn\u00edci st\u00e1le nakupuj\u00ed pro p\u0159\u00ed\u0161t\u00ed sezonu. V\u00fdsledkem byl lep\u0161\u00ed cash flow a&nbsp;sn\u00ed\u017een\u00ed skladov\u00fdch z\u00e1sob.<\/em> (Vladim\u00edr Trevisan, Marketingov\u00fd specialista)<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p class=\"has-white-background-color has-background\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\ud83d\udccc TIP:<\/mark> <\/strong> <\/strong><a href=\"https:\/\/pricing-fox.cz\/\"><strong>Pricing Fox<\/strong><\/a> umo\u017e\u0148uje nastavit sez\u00f3nn\u00ed pravidla pro \u00fapravu cen na z\u00e1klad\u011b historie popt\u00e1vky a skladov\u00fdch z\u00e1sob.<\/strong><\/a>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\" id=\"aioseo-pravidelnost-a-interakce-vyssi-dosah\"><span class=\"ez-toc-section\" id=\"Jak_s_daty_pracovat_v_Pricing_Foxu_%F0%9F%A6%8A\"><\/span><strong><strong><strong>Jak s&nbsp;daty pracovat v&nbsp;Pricing Foxu<\/strong><\/strong><\/strong> \ud83e\udd8a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V n\u00e1stroji<a href=\"https:\/\/www.pricingfox.cz\/\"> Pricing Fox<\/a> m\u016f\u017eete vyu\u017e\u00edt \u0161irokou \u0161k\u00e1lu analytick\u00fdch funkc\u00ed pro efektivn\u00ed \u0159\u00edzen\u00ed cenotvorby. Mezi hlavn\u00ed pat\u0159\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>\u2705 <strong>Grafy historick\u00fdch dat<\/strong> \u2013 sledujte v\u00fdvoj cen, mar\u017e\u00ed a&nbsp;popt\u00e1vky v&nbsp;\u010dase.<br>\u2705 <strong>Exporty a&nbsp;reporty<\/strong> \u2013 analyzujte data v&nbsp;extern\u00edch n\u00e1stroj\u00edch pro hlub\u0161\u00ed vhled.<br>\u2705 <strong>Nastaven\u00ed automatick\u00fdch cenov\u00fdch strategi\u00ed\u2009\u2014\u2009<\/strong>optimalizujte ceny podle pravidel a&nbsp;trend\u016f.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d45b22e0c99&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/4-10-1024x484.png\" alt class=\"wp-image-49171\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/4-10-1024x484.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/4-10-300x142.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/4-10-768x363.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/4-10-1536x725.png 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/4-10.png 1821w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it obr\u00e1zek: 1\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anal\u00fdza produkt\u016f v&nbsp;Pricing Fox<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d45b22e1d97&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/5-9-935x1024.png\" alt class=\"wp-image-49173\" style=\"width:598px;height:auto\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/5-9-935x1024.png 935w, https:\/\/www.besteto.cz\/wp-content\/uploads\/5-9-274x300.png 274w, https:\/\/www.besteto.cz\/wp-content\/uploads\/5-9-768x841.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/5-9.png 1178w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it obr\u00e1zek: 1\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exporty dat<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"aioseo-co-sledovat-a-jak-si-nastavit-spravne-metriky\"><span class=\"ez-toc-section\" id=\"Co_sledovat_a_jak_si_nastavit_spravne_metriky\"><\/span><strong>Co sledovat a&nbsp;jak si nastavit spr\u00e1vn\u00e9 metriky?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ne v\u0161echna data jsou stejn\u011b d\u016fle\u017eit\u00e1. D\u016fle\u017eit\u00e9 je zam\u011b\u0159it se na relevantn\u00ed metriky a&nbsp;sledovat je ve spr\u00e1vn\u00fdch intervalech.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\" id=\"aioseo-denni-kontrola\"><span class=\"ez-toc-section\" id=\"%F0%9F%95%B5_Denni_kontrola\"><\/span>\ud83d\udd75 <strong>Denn\u00ed kontrola:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Zm\u011bny v&nbsp;n\u00e1kupn\u00edch cen\u00e1ch,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>reakce konkurence na va\u0161e&nbsp;ceny.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\" id=\"aioseo-tydenni-analyza\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%88_Tydenni_analyza\"><\/span>\ud83d\udcc8 <strong>T\u00fddenn\u00ed anal\u00fdza:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>V\u00fdkonnost kl\u00ed\u010dov\u00fdch produkt\u016f,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>hodnocen\u00ed mar\u017e\u00ed a&nbsp;profitability.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\" id=\"aioseo-mesicni-reporty\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8A_Mesicni_reporty\"><\/span>\ud83d\udcca <strong>M\u011bs\u00ed\u010dn\u00ed reporty:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Dlouhodob\u00e9 trendy v&nbsp;cenotvorb\u011b,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>efektivita cenov\u00fdch strategi\u00ed.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d45b22ebc49&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"497\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/6-6-1024x497.png\" alt class=\"wp-image-49177\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/6-6-1024x497.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/6-6-300x145.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/6-6-768x372.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/6-6-1536x745.png 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/6-6.png 1730w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it obr\u00e1zek: 1\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Souhrn report\u016f v&nbsp;Pricing Fox<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d45b22ecbc6&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/navrh-bez-nazvu3-1024x512.png\" alt class=\"wp-image-49189\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/navrh-bez-nazvu3-1024x512.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/navrh-bez-nazvu3-300x150.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/navrh-bez-nazvu3-768x384.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/navrh-bez-nazvu3-1536x768.png 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/navrh-bez-nazvu3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it obr\u00e1zek: 1\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reporty v&nbsp;Pricing Fox<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d45b22edb55&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"468\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/8-3-1024x468.png\" alt class=\"wp-image-49181\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/8-3-1024x468.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/8-3-300x137.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/8-3-768x351.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/8-3-1536x702.png 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/8-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it obr\u00e1zek: 1\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reporty v&nbsp;Pricing Fox<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\" id=\"aioseo-bez-kontextu-to-nejde-overujte-interpretaci-dat\"><span class=\"ez-toc-section\" id=\"Bez_kontextu_to_nejde_Overujte_interpretaci_dat\"><\/span><strong>Bez kontextu to nejde: Ov\u011b\u0159ujte interpretaci dat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Sledov\u00e1n\u00ed \u010d\u00edsel nesta\u010d\u00ed \u2013 je d\u016fle\u017eit\u00e9 pochopit jejich v\u00fdznam. Nap\u0159\u00edklad pokles prodej\u016f nemus\u00ed nutn\u011b znamenat \u0161patnou cenu. M\u016f\u017ee to b\u00fdt zp\u016fsobeno sez\u00f3nnost\u00ed, zm\u011bnou popt\u00e1vky nebo strategi\u00ed konkurence. Proto je pot\u0159eba v\u017edy hledat souvislosti a&nbsp;ov\u011b\u0159ovat interpretaci dat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>\ud83d\udc49 <em>Sledov\u00e1n\u00ed \u010d\u00edsel bez kontextu m\u016f\u017ee v\u00e9st k&nbsp;myln\u00fdm rozhodnut\u00edm. Nap\u0159\u00edklad klient, kter\u00fd prod\u00e1v\u00e1 b\u011b\u017eeck\u00e9 boty vid\u011bl pokles prodej\u016f a&nbsp;cht\u011bl sn\u00ed\u017eit ceny. Po anal\u00fdze jsme zjistili, \u017ee pokles souvisel s&nbsp;agresivn\u00ed kampan\u00ed konkurence, kter\u00e1 za dva t\u00fddny skon\u010dila. D\u00edky tomu jsme se vyhnuli zbyte\u010dn\u00e9 cenov\u00e9 v\u00e1lce a&nbsp;zachovali zdrav\u00e9 mar\u017ee.<\/em> (Vladim\u00edr Trevisan, Marketingov\u00fd specialista)<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p class=\"has-white-background-color has-background\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\ud83d\udccc TIP:<\/mark> <\/strong> <\/strong><a href=\"https:\/\/pricing-fox.cz\/\"><strong>Pricing Fox<\/strong><\/a> umo\u017e\u0148uje sledovat a porovn\u00e1vat va\u0161e produkty s konkr\u00e9tn\u00edmi konkurenty  na z\u00e1klad\u011b toho se m\u016f\u017eete v\u017edy spr\u00e1vn\u011b rozhodnout.<\/strong><\/a>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/calendly.com\/besteto\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/calendly-banner-4-1024x269.png\" alt class=\"wp-image-47107\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/calendly-banner-4-1024x269.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/calendly-banner-4-300x79.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/calendly-banner-4-768x202.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/calendly-banner-4.png 1123w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\" id=\"aioseo-chcete-dostat-z-dat-maximum\"><span class=\"ez-toc-section\" id=\"Chcete_dostat_z_dat_maximum\"><\/span><strong>Chcete dostat z&nbsp;dat maximum?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>specialist\u016fPokud hled\u00e1te efektivn\u00ed n\u00e1stroje pro cenotvorbu, doporu\u010dujeme vyzkou\u0161et<a href=\"https:\/\/www.pricingfox.cz\/\"> <\/a><a href=\"https:\/\/pricing-fox.cz\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=CZ-CS-PF%20Brand-PHR+EXT&amp;utm_adgroup=Pricing%20Fox&amp;utm_term=pricing%20fox&amp;gad_source=1&amp;gclid=CjwKCAjwvr--BhB5EiwAd5YbXq9kmKnG2IIdjRCgs8p-OPx8D9AcSgR8WslWSqz4bwk1GmrsxaB0dxoCuAMQAvD_BwE\" title=\"Pricing Fox. \"><strong>Pricing<\/strong> <strong>Fox.<\/strong> <\/a>Pokud si st\u00e1le nejste jist\u00ed, jak spr\u00e1vn\u011b nastavit cenovou strategii, n\u00e1\u0161 t\u00fdm <strong><a href=\"https:\/\/www.besteto.cz\/o-nas\/\" title=\"specialist\u016f\">specialist\u016f<\/a> <\/strong>v\u00e1m r\u00e1d pom\u016f\u017ee.<a href=\"https:\/\/www.beseto.cz\/\"> <\/a>Spr\u00e1vn\u00e1 data a&nbsp;jejich anal\u00fdza mohou b\u00fdt va\u0161\u00edm nejsiln\u011bj\u0161\u00edm spojencem na cest\u011b k&nbsp;vy\u0161\u0161\u00edm zisk\u016fm!&nbsp;\ud83d\ude80<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\" id=\"aioseo-video-a-interaktivita-vase-nova-obsahova-strategie\"><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div id=\"component-c2cbce7d66b32a3fe2d6d1ee482ae2d6\" class=\"component component-contact-form\">\n          <div class=\"container relative py-12 md:py-20 lg:py-24\">\n                      <div class=\"component component-heading\">\n          <div class=\"pb-8 md:pb-12 lg:pb-16\">\n              <a href=\"\/kontakt\" class=\"group\">\n  <div class=\"md:inline-block md:min-w-[20rem]\">\n    <h2 class=\"text-4xl md:text-5xl font-bold isolate\"><span class=\"ez-toc-section\" id=\"Napiste_si_o_podrobnejsi_informace\"><\/span>Napi\u0161te si o podrobn\u011bj\u0161\u00ed informace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n          <div class=\"flex items-center w-full max-w-md pt-3 pb-2 pl-4 pr-4 text-lg bg-primary text-white uppercase -mt-3 group-hover:pr-2 group-hover:bg-orange-700 transition-all ease-in-out duration-150\">Nebo n\u00e1m rovnou zavolejte        <div class=\"h-8 ml-4 group-hover:ml-6 text-white transition-all ease-in-out duration-150\">\n                <span class=\"svg svg-arrow h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M17 8l4 4m0 0l-4 4m4-4H3\" \/>\n<\/svg>  <\/span>\n\n        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class=\"md:grid md:grid-cols-2 md:gap-x-12 gap-y-8 space-y-8 md:space-y-0\">\n<div><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Jm\u00e9no a p\u0159\u00edjmen\u00ed\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/div>\n<div><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/div>\n<div><span class=\"wpcf7-form-control-wrap\" data-name=\"your-eshop\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"V\u00e1\u0161 e-shop\" value=\"\" type=\"text\" 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size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Ud\u011bl\u00e1te n\u00e1m radost a nap\u00ed\u0161ete, kde jste se o n\u00e1s dozv\u011bd\u011bli?\" value=\"\" type=\"text\" name=\"your-source\" \/><\/span><\/div>\n<\/div>\n<div class=\"flex justify-end mt-8 md:mt-12 lg:mt-16\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-primary\" type=\"submit\" value=\"Odeslat\" \/>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"33\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n          <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>V konkuren\u010dn\u00edm e-commerce prost\u0159ed\u00ed rozhoduje o \u00fasp\u011bchu nejen spr\u00e1vn\u00e1 cena, ale i to, jak s n\u00ed dok\u00e1\u017eete strategicky pracovat. A pr\u00e1v\u011b v tom hraje z\u00e1sadn\u00ed roli anal\u00fdza dat. Pokud m\u00e1te kvalitn\u00ed vstupn\u00ed informace, dok\u00e1\u017eete optimalizovat mar\u017ee, identifikovat sez\u00f3nn\u00ed trendy a l\u00e9pe c\u00edlit na z\u00e1kazn\u00edky. Jak tedy pracovat s daty, aby se stala va\u0161\u00ed konkuren\u010dn\u00ed v\u00fdhodou?<\/p>\n","protected":false},"author":28,"featured_media":49193,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[513,16,18],"tags":[83,304,375,416,514,515,525],"class_list":["post-49137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cenotvorba","category-novinky","category-pripadovky","tag-mergado","tag-cenotvorba","tag-analyza","tag-pripadova-studie","tag-pricing-fox","tag-pricing","tag-monitoring"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/49137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=49137"}],"version-history":[{"count":33,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/49137\/revisions"}],"predecessor-version":[{"id":49212,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/49137\/revisions\/49212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/49193"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=49137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=49137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=49137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}