{"id":4943,"date":"2019-01-07T14:21:00","date_gmt":"2019-01-07T13:21:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/prvni-marketingove-novinky-v-roce-2019\/"},"modified":"2021-09-19T18:53:45","modified_gmt":"2021-09-19T16:53:45","slug":"prvni-marketingove-novinky-v-roce-2019","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/prvni-marketingove-novinky-v-roce-2019\/","title":{"rendered":"Prvn\u00ed marketingov\u00e9 novinky v roce 2019: rekordn\u00ed obrat v \u010desk\u00fdch e-shopech je 135 miliard korun"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Pln\u00ed sil po V\u00e1noc\u00edch jsme se s&nbsp;chut\u00ed vrhli do pr\u00e1ce. A&nbsp;zji\u0161\u0165ovali jsme, co se kde ud\u00e1lo. Tady m\u00e1te soupis toho nejd\u016fle\u017eit\u011bj\u0161\u00edho.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>Ud\u011blali jsme malou rekapitulaci roku 2018 a&nbsp;\u0159ekli jsme si, \u017ee za minul\u00fd rok nech\u00e1me mluvit hlavn\u011b fotky. <a href=\"https:\/\/www.besteto.cz\/rok-2018-v-obrazech\">Tady jsou<\/a>.<\/li><li>U\u017e te\u010f pl\u00e1nujeme dal\u0161\u00ed <strong>BESTETO klub<\/strong> pro e\u2011shopa\u0159e (je\u0161t\u011b b\u011bhem ledna) a&nbsp;PPC na stoj\u00e1ka (za\u010d\u00e1tek \u00fanora). Brzy d\u00e1me v\u011bd\u011bt, kdy, co a&nbsp;jak.<\/li><li>\u010ce\u0161i za lo\u0148sk\u00fd rok <a href=\"https:\/\/www.lupa.cz\/aktuality\/cesi-loni-v-e-shopech-utratili-rekordnich-135-miliard-oblast-poroste-i-letos\/\">utratili v&nbsp;e\u2011shopech rekordn\u00edch 135 miliard<\/a>&nbsp;korun. Nejv\u00edc utr\u00e1celi za elektroniku, nej\u010dast\u011bji pak kupovali oble\u010den\u00ed.<\/li><li><a href=\"https:\/\/tyinternety.cz\/startupy\/rohlik-cz-se-vyrazne-zbavil-plastu-igelitove-sacky-pouziva-jen-na-mrazene-zbozi\/\">Rohl\u00edk.cz boduje a&nbsp;v\u00fdrazn\u011b se zbavuje plast\u016f<\/a>. S\u00e1\u010dky by te\u010f m\u011bl pou\u017e\u00edvat jen na mra\u017een\u00e9 zbo\u017e\u00ed. Palec nahoru.<\/li><li><a href=\"https:\/\/blog.heureka.cz\/2018\/12\/19\/klicova-slova-z-hodnoceni-e-shopu-nove-na-detailu-produktu\/\">Novinka na <strong>Heurece<\/strong><\/a>\u2009\u2014\u2009kl\u00ed\u010dov\u00e1 slova z&nbsp;hodnocen\u00ed e\u2011shop\u016f se te\u010f zobrazuj\u00ed na detailu obchodu.<\/li><li>Na blogu <strong>Jindry F\u00e1borsk\u00e9ho<\/strong> najdete <a href=\"https:\/\/blog.faborsky.cz\/osobni-doporuceni-zdroju-a-setkani-v-digitalnim-marketingu-v-roce-2019\/\">seznam marketingov\u00fdch akc\u00ed pro leto\u0161n\u00ed rok<\/a>, na kter\u00fdch nechcete chyb\u011bt.<\/li><li><strong>Facebook<\/strong> tvrd\u00ed, \u017ee souvislost mezi t\u00edm, <a href=\"https:\/\/newsfeed.cz\/jak-vyhledavani-mimo-facebook-ovlivnuje-vysledky-vyhledavani-na-nem\/\">co jako u\u017eivatel\u00e9 hled\u00e1me na vyhled\u00e1va\u010d\u00edch a&nbsp;co n\u00e1m pak ve vyhled\u00e1v\u00e1n\u00ed Facebooku<\/a> p\u0159edhazuje tato modr\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165, je nulov\u00e1.<\/li><li>Majitel firmy <strong>RegioJet<\/strong> Radim Jan\u010dura uv\u00e1d\u00ed, \u017ee <a href=\"https:\/\/zpravy.aktualne.cz\/ekonomika\/regiojetu-se-podarilo-ustat-nastup-flixbusu-planuje-vice-mez\/r~2e68c1c00f7911e9b9390cc47ab5f122\/?utm_source=mediafed&amp;utm_medium=rss&amp;utm_campaign=mediafed\">spole\u010dnost zvl\u00e1dla n\u00e1stup konkurence FlixBus<\/a> a&nbsp;je op\u011bt v&nbsp;zisku. Te\u010f ji \u010dek\u00e1 soud s&nbsp;konkuren\u010dn\u00ed firmou, kterou \u017ealuje pro nekalou sout\u011b\u017e.<\/li><li><a href=\"https:\/\/blog.shoptet.cz\/prosincove-novinky\/\"><strong>Shoptet<\/strong> vydal \u010dl\u00e1nek s&nbsp;nej\u017ehav\u011bj\u0161\u00edmi novinkami<\/a> v&nbsp;tomto syst\u00e9mu\u2009\u2014\u2009nov\u00e9 dopl\u0148ky pro komunikaci se z\u00e1kazn\u00edky, vizu\u00e1ln\u00ed prvky&nbsp;atd.<\/li><li>Automobilka Ford zjistila, \u017ee <a href=\"https:\/\/zpravy.aktualne.cz\/ekonomika\/ford-svolava-953000-vozu-kvuli-problemum-s-airbagy\/r~0653f69a103811e9a09cac1f6b220ee8\/\">skoro u&nbsp;milionu&nbsp;voz\u016f t\u00e9to zna\u010dky jsou probl\u00e9mov\u00e9 airbagy<\/a>. Do vzduchu m\u016f\u017eou vymr\u0161tit kovov\u00e9 \u010d\u00e1sti. Te\u010f tato auta svol\u00e1v\u00e1, aby p\u0159ede\u0161la&nbsp;dost nebezpe\u010dn\u00fdm situac\u00edm.<\/li><li>A na z\u00e1v\u011br tro\u0161ku mimo marketing, i&nbsp;kdy\u017e marke\u0165\u00e1ci v\u00ed, \u017ee v\u0161echno souvis\u00ed se v\u0161\u00edm. <strong>Forbes<\/strong> vydal \u010dl\u00e1nek, ve kter\u00e9m \u0159\u00edk\u00e1, \u017ee <a href=\"https:\/\/www.forbes.cz\/svet-se-neriti-do-zahuby-tohle-jsou-dobre-zpravy-co-byste-meli-znat\/\">rok 2018 nebyl tak \u0161patn\u00fd, jak se n\u011bkte\u0159\u00ed domn\u00edvaj\u00ed<\/a>\u2009\u2014\u2009a\u0165 u\u017e z&nbsp;hlediska ekologie, ekonomie nebo blahobytu. Mrkn\u011bte na&nbsp;to.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>To by bylo za leden v\u0161e. Intern\u00ed novinka z&nbsp;<strong>BESTETO<\/strong>: naskakujeme na pov\u00e1no\u010dn\u00ed vlnu, doh\u00e1n\u00edme resty, pl\u00e1nujeme, vym\u00fd\u0161l\u00edme. <strong>T\u011b\u0161te se, a\u017e v\u00e1m d\u00e1me v\u011bd\u011bt, jak\u00e9 akce a&nbsp;\u0161kolen\u00ed letos pl\u00e1nujeme.<\/strong><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>A pokud chcete b\u00fdt furt v&nbsp;obraze, nezapome\u0148te se p\u0159ihl\u00e1sit k&nbsp;na\u0161emu newsletteru, kter\u00fd v\u00e1m sem tam (sp\u00ed\u0161 tam) po\u0161leme. To znamen\u00e1 1x&nbsp;t\u00fddn\u011b.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/Newsletter_BESTETO.png\" alt><\/figure><\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><strong>M\u011bjte fajn&nbsp;t\u00fdden.<\/strong><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n    <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Nik\u010da<\/p>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pln\u00ed sil po V\u00e1noc\u00edch jsme se s chut\u00ed vrhli do pr\u00e1ce. A zji\u0161\u0165ovali jsme, co se kde ud\u00e1lo. Tady m\u00e1te soupis toho nejd\u016fle\u017eit\u011bj\u0161\u00edho.<\/p>\n","protected":false},"author":0,"featured_media":4944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[82],"class_list":["post-4943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4943"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4944"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}