{"id":4952,"date":"2018-12-17T09:56:00","date_gmt":"2018-12-17T08:56:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-17\/"},"modified":"2021-09-19T18:53:46","modified_gmt":"2021-09-19T16:53:46","slug":"marketingove-novinky-17","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-17\/","title":{"rendered":"Marketingov\u00e9 novinky: \u010ce\u0161i na e-shopech utratili za jeden den v\u00edce ne\u017e 1 miliardu korun, co\u017e je rekord"},"content":{"rendered":"        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>V listopadu jsme vyrazili na n\u00e1v\u0161t\u011bvu do <strong>Glami<\/strong> a&nbsp;p\u0159ivezli odtud odpov\u011bdi na \u010dast\u00e9 ot\u00e1zky e\u2011shopa\u0159\u016f. <a href=\"https:\/\/www.besteto.cz\/glami-navsteva-4-otazky\">Najdete je tady<\/a>.<\/li><li>Odhad, \u017ee budou tr\u017eby na e\u2011shopech v&nbsp;pond\u011bl\u00ed 10. prosince rekordn\u00ed, se potvrdil. \u010ce\u0161i za internetov\u00e9 n\u00e1kupy poprv\u00e9 proto\u010dili v\u00edce ne\u017e 1&nbsp;miliardu korun za jedin\u00fd den. <a href=\"https:\/\/www.czechcrunch.cz\/2018\/12\/ceske-e-shopy-trhaji-rekordy-za-jediny-den-cesi-na-internetu-poprve-utratili-pres-1-miliardu-korun\/\">A&nbsp;to u\u017e je docela slu\u0161n\u00e1 p\u00e1lka<\/a>.<\/li><li>Novinka na <strong>Facebooku<\/strong>\u2009\u2014\u2009prodejci budou moct <a href=\"https:\/\/newsfeed.cz\/facebook-testuje-nove-live-video-pro-prodejce\/\">pou\u017e\u00edt live video, ve kter\u00e9m uk\u00e1\u017eou sv\u00e9 produkty<\/a>. U\u017eivatel\u00e9, kte\u0159\u00ed si toto \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed pust\u00ed, budou moct p\u0159\u00edmo z&nbsp;tohoto videa<\/li><li>Pro v\u0161echny, kte\u0159\u00ed vym\u00fd\u0161l\u00ed reklamy na <strong>Facebooku<\/strong>, <a href=\"https:\/\/newsfeed.cz\/facebook-spousti-inspirativni-sekci-pro-kreativu-reklam\/\">vymyslela tato soci\u00e1ln\u00ed s\u00ed\u0165 inspiraci<\/a>\u2009\u2014\u2009p\u0159ehled nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch&nbsp;kampan\u00ed. Abyste vid\u011bli, jak to jde ud\u011blat l\u00e9pe.<\/li><li><strong>Rohlik.cz<\/strong> zav\u00e1d\u00ed nov\u00fd zp\u016fsob <a href=\"https:\/\/zpravy.aktualne.cz\/finance\/nakupovani\/rohlikcz-zavadi-doruceni-nakupu-do-vydejnich-chladicich-boxu\/r~42d32956fc9711e882ca0cc47ab5f122\/?fbclid=IwAR3Jx41F3QEZFi1l-DSnwhWyIscRbpircu41w5zMK6yDEBIBs18wcoVtqWM\">vyzvednut\u00ed zbo\u017e\u00ed pro z\u00e1kazn\u00edky<\/a>\u2009\u2014\u2009zamknou jim n\u00e1kup do speci\u00e1ln\u00edch lednic a&nbsp;z\u00e1kazn\u00edk si ho pak heslem odemkne.&nbsp;<\/li><li>Co \u010ce\u0161i v&nbsp;roce 2018 nej\u010dast\u011bji \u201cgooglovali?\u201d <a href=\"https:\/\/czechrepublic.googleblog.com\/2018\/12\/olympiada-volby-ledecka-mercury-cuketa.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+BlogGoogleeskRepublika+%28Blog+Google+Czech+Republic%29\">Mrkn\u011bte se.<\/a><\/li><li><a href=\"https:\/\/www.lupa.cz\/clanky\/black-friday-po-cesku-kouzla-se-slevami-po-roce\/?utm_source=rss&amp;utm_medium=text&amp;utm_campaign=rss\"><strong>Lupa.cz<\/strong> se mrkla na leto\u0161n\u00ed Black Friday<\/a>. Zaj\u00edmalo ji, jestli nejv\u011bt\u0161\u00ed hr\u00e1\u010di e\u2011commerce \u010daruj\u00ed s&nbsp;p\u016fvodn\u00edmi cenami zbo\u017e\u00ed, kter\u00e9 pak na oko zlev\u0148uj\u00ed.<\/li><li>Lid\u00e9 se tro\u0161ku boj\u00ed, aby nekoupili sv\u00fdm bl\u00edzk\u00fdm n\u011bco, co se jim nebude l\u00edbit. No a&nbsp;taky je to pohodln\u011bj\u0161\u00ed \u0159e\u0161en\u00ed, co si budeme nalh\u00e1vat.&nbsp;&nbsp;<a href=\"https:\/\/www.lidovky.cz\/byznys\/firmy-a-trhy\/obchody-registruji-zvyseny-zajem-o-darkove-poukazy-nejvice-je-kupuji-muzi.A181213_180833_firmy-trhy_ele#utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=ln_byznys&amp;utm_content=main\">A&nbsp;tak se d\u00e1rkov\u00e9 poukazy st\u00e1vaj\u00ed st\u00e1le popul\u00e1rn\u011bj\u0161\u00edmi<\/a> a&nbsp;pod strome\u010dkem je letos najde je\u0161t\u011b v\u00edce obdarovan\u00fdch ne\u017e loni. Na d\u00e1rkov\u00e9 poukazy spol\u00e9haj\u00ed hlavn\u011b mu\u017ei.<\/li><li><a href=\"https:\/\/tyinternety.cz\/rozhovory\/viber-cesi-jsou-jedni-z-nejaktivnejsich-v-posilani-zprav-pristi-rok-vam-prineseme-tlacitko-koupit\/\">\u010ce\u0161i pat\u0159\u00ed v&nbsp;pou\u017e\u00edv\u00e1n\u00ed aplikace <strong>Viber<\/strong> mezi nejaktivn\u011bj\u0161\u00ed<\/a>. Spole\u010dnost chce p\u0159ij\u00edt s&nbsp;t\u00edm, \u017ee zavede do t\u00e9to chatovac\u00ed aplikace tla\u010d\u00edtkou \u201ckoupit\u201d, aby u\u017eivatel\u00e9 mohli jednodu\u0161e nakupovat p\u0159\u00edmo&nbsp;odtud.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>To by bylo za tento t\u00fdden&nbsp;v\u0161e.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>M\u011bjte se kr\u00e1sn\u011b a&nbsp;pamatujte\u2009\u2014\u2009u\u017e se to bl\u00ed\u017e\u00ed ke konci, V\u00e1noce jsou za dve\u0159mi a&nbsp;bramborov\u00fd sal\u00e1t&nbsp;za rohem!<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n    <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Nik\u010da<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>&nbsp;<\/p>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dal\u0161\u00ed marketingov\u00e9 novinky jsou tady. Mrkn\u011bte, co nov\u00e9ho se za minul\u00fd t\u00fdden stalo.<\/p>\n","protected":false},"author":0,"featured_media":4953,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[7,82],"class_list":["post-4952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-facebook","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4952"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4953"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}