{"id":4958,"date":"2018-12-10T14:23:00","date_gmt":"2018-12-10T13:23:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-16\/"},"modified":"2021-09-19T18:53:46","modified_gmt":"2021-09-19T16:53:46","slug":"marketingove-novinky-16","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-16\/","title":{"rendered":"Marketingov\u00e9 novinky ve videu: Tento t\u00fdden se bude v e-shopech nakupovat nejv\u00edc"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Rozhodli jsme se, \u017ee pro ty z&nbsp;v\u00e1s, kte\u0159\u00ed se rad\u011bji koukaj\u00ed, ne\u017e \u010dtou, nachyst\u00e1me shrnut\u00ed toho nejd\u016fle\u017eit\u011bj\u0161\u00edho v&nbsp;kr\u00e1tk\u00e9m videu. A&nbsp;kdo rad\u011bji z\u016fstane u&nbsp;ov\u011b\u0159en\u00e9 klasiky, text m\u00e1te hned pod videem.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"aspect-w-16 aspect-h-9\"><iframe title=\"Marketingov\u00e9 novinky ve videu #1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mxQ0FTSQ-9Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen loading=\"lazy\"><\/iframe><\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li><strong>Heureka<\/strong> zkracuje dobu, za kterou&nbsp;ode\u0161le dotazn\u00edky spokojenosti z\u00e1kazn\u00edkovi, kter\u00fd u&nbsp;e\u2011shopu nakupuje opakovan\u011b. <a href=\"https:\/\/blog.heureka.cz\/2018\/12\/04\/zkracujeme-dobu-zasilani-dotazniku-oz-pri-opakovanych-nakupech\/\">A&nbsp;to z&nbsp;90 dn\u016f na 30<\/a>. Slibuje si od toho, \u017ee obchody takto z\u00edskaj\u00ed v\u00edce hodnocen\u00ed.<\/li><li>FairBnb. \u017de v\u00e1m to zn\u00ed pov\u011bdom\u011b? Nen\u00ed divu, <a href=\"https:\/\/www.czechcrunch.cz\/2018\/12\/urbanista-z-amsterdamu-spousti-fairbnb-etickou-alternativu-k-airbnb\/\">tento projekt vznikl jako alternativa<\/a> (nebo mo\u017en\u00e1 protiklad) ke slu\u017eb\u011b <strong>Airbnb<\/strong>. Podle jeho zakladatele se toti\u017e Airbnb nechov\u00e1 f\u00e9r\u2009\u2014\u2009odklonilo se od p\u016fvodn\u00ed my\u0161lenky nab\u00edzet autentick\u00e9 ubytov\u00e1n\u00ed turist\u016fm k&nbsp;tvrd\u00e9mu businessu a&nbsp;m\u011bst\u016fm neplat\u00ed dan\u011b tak, jak by&nbsp;m\u011blo.<\/li><li><a href=\"https:\/\/www.czechcrunch.cz\/2018\/12\/facebook-spousti-reklamy-ve-whatsappu-nejvetsi-socialni-siti-jde-primarne-o-penize-a-dominanci-trhu\/\"><strong>Facebook<\/strong> spou\u0161t\u00ed reklamy v&nbsp;aplikaci <strong>WhatsApp<\/strong><\/a>. Jsou kolem toho docela peprn\u00e9 debaty\u2009\u2014\u2009u\u017eivatel\u016fm se to nel\u00edb\u00ed a&nbsp;stejn\u011b tak to moc nevon\u00ed ani p\u016fvodn\u00edm zakladatel\u016fm WhatsAppu. Jenom\u017ee WhatsApp nevyd\u011bl\u00e1v\u00e1 a&nbsp;n\u00e1klady rostou.<\/li><li><strong>Google<\/strong> vydal souhrn toho, <a href=\"https:\/\/czechrepublic.googleblog.com\/2018\/12\/aktualizace-narozeni-dcery-neuveritelne.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+BlogGoogleeskRepublika+%28Blog+Google+Czech+Republic%29\">co v&nbsp;roce 2018 sledoval sv\u011bt i&nbsp;\u010cesko na Youtube<\/a>.<\/li><li>Na <strong>Messengeru<\/strong> p\u016fjde vymazat zpr\u00e1vu, kterou jste n\u011bkomu poslali a&nbsp;<a href=\"https:\/\/newsfeed.cz\/messenger-zavadi-moznost-vymazani-odeslanych-zprav\/\">to do 10&nbsp;min od odesl\u00e1n\u00ed<\/a>.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-odstrani-falesne-ziskane-fanousky-z-aplikaci-tretich-stran\/\">Chyst\u00e1te se nakoupit fanou\u0161ky na <strong>Instagramu<\/strong><\/a>? Tak u\u017e to mo\u017en\u00e1 nestihnete. Instagram se chyst\u00e1 s&nbsp;aplikacemi, kter\u00e9 tyto n\u00e1kupy nab\u00edzej\u00ed, zato\u010dit. M\u00e1 to podle n\u011bj pro budov\u00e1n\u00ed instagramov\u00e9 komunity nulov\u00fd p\u0159\u00ednos.<\/li><li><strong>Facebook<\/strong> vydal aplikaci, kter\u00e1 v\u00e1m \u0159ekne, kolik \u010dasu na t\u00e9to soci\u00e1ln\u00ed s\u00edt\u00ed a&nbsp;Instagramu tr\u00e1v\u00edte. <a href=\"https:\/\/newsfeed.cz\/zkontrolujte-si-kolik-casu-travite-na-facebooku-a-instagramu\/\">Nov\u011b je p\u0159\u00edstupn\u00e1 pro v\u0161echny u\u017eivatele<\/a>.<\/li><li>Dne\u0161ek m\u00e1 b\u00fdt nejsiln\u011bj\u0161\u00ed den v&nbsp;n\u00e1kupech pro e\u2011shopy v&nbsp;\u010cesku,<a href=\"https:\/\/www.lidovky.cz\/byznys\/moje-penize\/v-pondeli-dosahnou-vanocni-nakupy-po-internetu-vrcholu-obrat-ceskych-e-shopu-se-priblizi-miliarde.A181209_130510_moje-penize_ele#utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=ln_byznys&amp;utm_content=main\"> obrat m\u00e1 b\u00fdt k&nbsp;miliard\u011b korun<\/a>.<\/li><li>A zase ten <strong>Facebook<\/strong>. Tentokr\u00e1t m\u00e1 platit pokutu ve v\u00fd\u0161i 260 milion\u016f korun. Napa\u0159ili mu ji v&nbsp;It\u00e1lii, proto\u017ee pr\u00fd neinformoval u\u017eivatele o&nbsp;tom,<a href=\"https:\/\/www.lidovky.cz\/byznys\/firmy-a-trhy\/jeden-z-nejvyssich-financnich-trestu-pro-facebook-spolecnost-musi-italskemu-uradu-zaplatit-temer-260-milionu.A181207_205856_ln_zahranici_ele#utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=ln_byznys&amp;utm_content=main\"> jak vyu\u017e\u00edv\u00e1 jejich osobn\u00ed \u00fadaje<\/a>. Ale to nen\u00ed v\u0161echno, hroz\u00ed mu dal\u0161\u00ed pokuta, tentokr\u00e1t od Irska ve v\u00fd\u0161i 37 miliard korun (jasn\u011b, \u017ee zase kv\u016fli GDPR). Jsme s&nbsp;tebou, Marku.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>To by bylo za minul\u00fd t\u00fdden v\u0161e. M\u011bjte se a&nbsp;zatn\u011bte zuby, p\u0159\u00ed\u0161t\u00ed t\u00fdden u\u017e to ur\u010dit\u011b nebude s&nbsp;vy\u0159izov\u00e1n\u00edm objedn\u00e1vek takov\u00fd bl\u00e1zinec.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n    <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Nik\u010da a&nbsp;Patrik<\/p>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rozhodli jsme se, \u017ee pro ty z v\u00e1s, kte\u0159\u00ed se rad\u011bji koukaj\u00ed, ne\u017e \u010dtou, nachyst\u00e1me shrnut\u00ed toho nejd\u016fle\u017eit\u011bj\u0161\u00edho v kr\u00e1tk\u00e9m videu. A kdo rad\u011bji z\u016fstane u ov\u011b\u0159en\u00e9 klasiky, text m\u00e1te hned pod videem.<\/p>\n","protected":false},"author":0,"featured_media":4959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[82],"class_list":["post-4958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4958"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4959"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}