{"id":4961,"date":"2018-11-29T14:02:00","date_gmt":"2018-11-29T13:02:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketing-pred-vanoci-za-5-min-12\/"},"modified":"2025-03-04T14:14:56","modified_gmt":"2025-03-04T13:14:56","slug":"marketing-pred-vanoci-za-5-min-12","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketing-pred-vanoci-za-5-min-12\/","title":{"rendered":"V\u00e1no\u010dn\u00ed marketing za 5 minut 12 pro e-shopa\u0159e: na \u010dem je\u0161t\u011b st\u00edh\u00e1te zamakat?"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Prosinec je za dve\u0159mi a&nbsp;s n\u00edm i&nbsp;V\u00e1noce. Na rovinu\u2009\u2014\u2009velk\u00e9 z\u00e1zraky u\u017e moc nest\u00edh\u00e1te. Ale ob\u010das sta\u010d\u00ed mal\u00e1 zm\u011bna, kter\u00e1 dok\u00e1\u017ee pomoct. T\u0159eba p\u0159ivede nov\u00e9 z\u00e1kazn\u00edky. Nebo budou z\u00e1kazn\u00edci spokojen\u011bj\u0161\u00ed. Mrkn\u011bte na na\u0161e tipy na posledn\u00ed chv\u00edli, kter\u00e9 jsou p\u0159\u00edmo od na\u0161ich marke\u0165\u00e1k\u016f.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Vyhled\u00e1va\u010de zbo\u017e\u00ed<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Na Heurece se zam\u011b\u0159te na zas\u00edl\u00e1n\u00ed kategori\u00ed (element CATEGORYTEXT) podle stromu kategori\u00ed Heureky a&nbsp;na povinn\u00e9 \u010d\u00e1sti n\u00e1zv\u016f. Neodpov\u00eddaj\u00edc\u00ed kategorie a&nbsp;chyb\u011bj\u00edc\u00ed povinn\u00e9&nbsp;\u010d\u00e1sti n\u00e1zv\u016f produkt\u016f jsou toti\u017e <strong>nej\u010dast\u011bj\u0161\u00ed p\u0159ek\u00e1\u017ekou v&nbsp;p\u00e1rov\u00e1n\u00ed<\/strong>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Nechte si <strong>zdarma zpracovat audit XML feed\u016f<\/strong> od Mergada. Uk\u00e1\u017ee v\u00e1m, kde jsou hlavn\u00ed probl\u00e9my (chyb\u011bj\u00edc\u00ed obr\u00e1zek, popis).<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Zapn\u011bte inzerci&nbsp;na men\u0161\u00edch zbo\u017e\u00e1c\u00edch. T\u0159eba Glami, Shopalike.cz. U&nbsp;n\u00e1bytku, dekorac\u00ed a&nbsp;v\u011bc\u00ed do interi\u00e9ru nezapome\u0148te na Biano a&nbsp;Favi.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/Frodo.png\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>A hlavn\u011b pamatujte na to, \u017ee V\u00e1noce jednou skon\u010d\u00ed a&nbsp;zas budete v\u0161echno st\u00edhat. T\u0159eba i&nbsp;j\u00edst a&nbsp;chodit na proch\u00e1zky, jako kdysi p\u0159ed V\u00e1noci.&nbsp;<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">PPC&nbsp;<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Stanovte si <strong>rozpo\u010det na V\u00e1noce<\/strong>. V&nbsp;tomto obdob\u00ed roste po\u010det hled\u00e1n\u00ed a&nbsp;aktivita na internetu. Z\u00e1rove\u0148 se zvy\u0161uje&nbsp;konverzn\u00ed pom\u011br e\u2011shopu. S&nbsp;omezen\u00fdm rozpo\u010dtem prop\u00e1snete&nbsp;potenci\u00e1l, kter\u00e9 V\u00e1noce maj\u00ed.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Aktualizujte inzer\u00e1ty, bannery&nbsp;a&nbsp;responzivn\u00ed reklamy na <strong>v\u00e1no\u010dn\u00ed t\u00e9matiku<\/strong>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Produkty v&nbsp;XML feedech pro Shopping Ads kampan\u011b. Pod\u00edvejte se, jestli d\u016fle\u017eit\u00e9 produkty m\u00e1te zahrnut\u00e9 v&nbsp;inzerci a&nbsp;jestli maj\u00ed dostate\u010dnou cenu za proklik.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Spus\u0165te&nbsp;<strong>akvizi\u010dn\u00ed kampa\u0148<\/strong>. Kdy jindy zv\u00fd\u0161it pov\u011bdom\u00ed o&nbsp;zna\u010dce a&nbsp;p\u0159iv\u00e9st nov\u00e9 n\u00e1v\u0161t\u011bvn\u00edky ne\u017e na V\u00e1noce?&nbsp;Nov\u00e9 n\u00e1v\u0161t\u011bvn\u00edky pak&nbsp;oslovte&nbsp;p\u0159ipraven\u00fdm remarketingem.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Inzerujete ve v\u0161ech syst\u00e9mech? To, \u017ee v\u00e1m Facebook v&nbsp;pr\u016fb\u011bhu roku nevych\u00e1zel,&nbsp;se na V\u00e1noce m\u016f\u017ee zm\u011bnit. Doporu\u010dujeme vyu\u017e\u00edt v\u0161echny dostupn\u00e9 inzertn\u00ed kan\u00e1ly: Google Ads, Sklik, Instagram nebo Facebook.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Pracujte s&nbsp;automatick\u00fdmi pravidly p\u0159\u00edpadn\u011b jin\u00fdm <strong>automatem<\/strong>, kter\u00fd za v\u00e1s nastav\u00ed ceny za proklik. V&nbsp;obdob\u00ed V\u00e1noc inzerenti zvy\u0161uj\u00ed ceny za proklik a&nbsp;na to mus\u00edte reagovat co nejrychleji. Nebude&nbsp;pozadu a&nbsp;nep\u0159ijdete o&nbsp;n\u00e1v\u0161t\u011bvnost.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Zvy\u0161te c\u00edlen\u00ed u&nbsp;publik na <strong>del\u0161\u00ed obdob\u00ed<\/strong>. Zkuste oslovit n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed u&nbsp;v\u00e1s byli&nbsp;u\u017e d\u0159\u00edve, ale nedokon\u010dili n\u00e1kup.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Nezapom\u00ednejte na <strong>mobily<\/strong>. Pracujte s&nbsp;modifik\u00e1tory a&nbsp;u&nbsp;kampan\u00ed v&nbsp;Skliku si zkontrolujte, \u017ee m\u00e1te v&nbsp;inzerci mobiln\u00ed za\u0159\u00edzen\u00ed zahrnuto.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Pracujte s&nbsp;<strong>roz\u0161\u00ed\u0159en\u00edm inzerce<\/strong>. Upravte si odkazy na podstr\u00e1nky, popisky, strukturovan\u00e9 \u00faryvky atd.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Zapn\u011bte star\u0161\u00ed nev\u00fdkonn\u00e9 kampan\u011b. D\u016fkladn\u011b si projd\u011bte, jestli nemaj\u00ed chyby a&nbsp;nec\u00edl\u00ed na \u0161patn\u00e9 vstupn\u00ed str\u00e1nky.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Branding<\/strong>. Viditeln\u00fd typ reklamy, kter\u00fd se d\u00e1 nakoupit p\u0159es Sklik. Doporu\u010dujeme na V\u00e1noce p\u0159ipravit.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Na V\u00e1noce si stanovte <strong>jin\u00fd c\u00edl inzerce<\/strong> ne\u017e b\u011bhem cel\u00e9ho roku. Nebo se aspo\u0148 zamyslete nad t\u00edm, zda je v\u00e1\u0161 c\u00edl splniteln\u00fd, m\u011b\u0159iteln\u00fd a&nbsp;dosa\u017eiteln\u00fd.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">E\u2011mail marketing<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Tento marketigov\u00fd kan\u00e1l e\u2011shopa\u0159i <strong>r\u00e1di podce\u0148uj\u00ed<\/strong>. A&nbsp;je to velk\u00e1 \u0161koda. Pokud jste ho dote\u010f ned\u011blali, te\u010f je ta prav\u00e1 chv\u00edle s&nbsp;n\u00edm za\u010d\u00edt. T\u0159eba t\u00edm, \u017ee po\u0161lete z\u00e1kazn\u00edk\u016fm tipy na d\u00e1rky, co po\u0159\u00eddit pro nejbli\u017e\u0161\u00ed pod strome\u010dek.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Nestresujte se t\u00edm, \u017ee je\u0161t\u011b nem\u00e1te vymy\u0161lenou tu pravou mailingovou strategii. Za\u010dn\u011bte t\u00edm, \u017ee v\u016fbec <strong>newslettery po\u0161lete<\/strong>. Od nov\u00e9ho roku se pak m\u016f\u017eete naplno polo\u017eit do pl\u00e1nov\u00e1n\u00ed, abyste to nemuseli p\u0159\u00ed\u0161t\u00ed V\u00e1noce zase&nbsp;\u0159e\u0161it.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Pod\u00edvejte se do Google Analytics, kter\u00e9 produkty se u&nbsp;v\u00e1s <strong>nejv\u00edc prod\u00e1valy&nbsp;minul\u00e9 V\u00e1noce<\/strong>. Vyu\u017eijte je znovu a&nbsp;napi\u0161te o&nbsp;nich do newsletteru.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Mrkn\u011bte se, jak to d\u011bl\u00e1 <strong>konkurence<\/strong>. Pokud jejich newslettery je\u0161t\u011b neodeb\u00edr\u00e1te, tak to ud\u011blejte. Nekop\u00edrujte, inspirujte se.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Nezapome\u0148te pracovat s&nbsp;<strong>UTM parametry<\/strong>, abyste si pak mohli zkontrolovat, kolik lid\u00ed v\u00e1m z&nbsp;e\u2011mailingu p\u0159i\u0161lo. Uvid\u00edte, \u017ee budete p\u0159ekvapen\u00ed, \u017ee n\u011bkdo opravdu chod\u00ed a&nbsp;co v\u00edc\u2009\u2014\u2009d\u00edky newsletteru nakoup\u00ed.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Pokud m\u00e1te je\u0161t\u011b \u010das nebo \u0161ikovn\u00e9 lidi, m\u016f\u017eete vymyslet nap\u0159\u00edklad v\u00e1no\u010dn\u00ed e\u2011book. V\u00fdborn\u011b si s&nbsp;t\u00edm poradil t\u0159eba e\u2011shop <a href=\"https:\/\/www.econea.cz\/\">Econea<\/a>. P\u0159ipravil e\u2011book, kter\u00fd pos\u00edl\u00e1&nbsp;jako odm\u011bnu, pokud si \u0159eknete o&nbsp;newsletter. \u010cten\u00e1\u0159i v&nbsp;n\u011bm najdou tipy, jak m\u00edt V\u00e1noce bez zbyte\u010dn\u00e9ho odpadu s&nbsp;odkazy na&nbsp;produkty e\u2011shopu.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/super_tip_na_darek_sup_s_nim_do_newsletteru.png\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">SEO<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Zkontrolujte si, zda jsou v\u0161echny <strong>va\u0161e str\u00e1nky na e\u2011shopu funk\u010dn\u00ed <\/strong>(\u010dl\u00e1nky, odkazy). To ud\u011bl\u00e1te p\u0159es speci\u00e1ln\u00ed n\u00e1stroje, jako t\u0159eba Screaming Frog, Marketing Miner, Search Console.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Proto\u017ee u\u017e nejsp\u00ed\u0161 nest\u00edh\u00e1te vypilovat v\u0161echny popisky va\u0161eho zbo\u017e\u00ed, mrkn\u011bte aspo\u0148 na <strong>bestsellery<\/strong> a&nbsp;zkuste si s&nbsp;nimi pohr\u00e1t. M\u016f\u017ee to jedin\u011b pomoct k&nbsp;tomu, aby se jich prodalo je\u0161t\u011b&nbsp;v\u00edc.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Blog<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Nenechte ho o&nbsp;V\u00e1noc\u00edch zem\u0159\u00edt. Pokud jste na n\u011bm dote\u010f aktivn\u00ed, p\u0159isp\u00edvejte d\u00e1l. T\u00e9mata na \u010dl\u00e1nky jsou asi jasn\u00e1\u2009\u2014\u2009od tip\u016f na d\u00e1rky p\u0159es recepty na v\u00e1no\u010dn\u00ed cukrov\u00ed. Je toho dost, co m\u016f\u017eete vymyslet. Ide\u00e1ln\u00ed materi\u00e1l, kter\u00fd m\u016f\u017eete <strong>sd\u00edlet na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> nebo hodit do newsletteru.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>V\u011bnujte jim v\u011bt\u0161\u00ed pozornost ne\u017e kdy d\u0159\u00edv<\/strong>. Bu\u010fte na nich aktivn\u00ed. Sd\u00edlejte \u010dl\u00e1nky z&nbsp;blogu, novinky o&nbsp;va\u0161ich produktech. P\u0159ipome\u0148te se ob\u010das z\u00e1kazn\u00edk\u016fm, kolik dn\u016f do V\u00e1noc zb\u00fdv\u00e1 a&nbsp;\u017ee u\u017e je opravdu na\u010dase nakoupit.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Komunikujte tady ve\u0161ker\u00e9 d\u016fle\u017eit\u00e9 info. Pokud u&nbsp;v\u00e1s p\u016fjde zbo\u017e\u00ed objednat jen nap\u0159\u00edklad do poloviny prosince, tak jim to <strong>po\u0159\u00e1d p\u0159ipom\u00ednejte<\/strong>. A\u0165 m\u00e1te pak co nejm\u00ed\u0148 na\u0161tvan\u00fdch vzkaz\u016f po V\u00e1noc\u00edch.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Svat\u00e1 dvojice je <strong>Facebook a&nbsp;Instagram<\/strong>. Instagram krmte hlavn\u011b hezk\u00fdmi fotkami, Facebook i&nbsp;\u010dl\u00e1nkami\u2009\u2014\u2009z&nbsp;va\u0161eho blogu, zaj\u00edmav\u00e9 informace z&nbsp;jin\u00fdch web\u016f. Nebojte se nasd\u00edlet i&nbsp;vlastn\u00ed fotky, t\u0159eba pr\u00e1v\u011b z&nbsp;va\u0161eho skladu\u2009\u2014\u2009uka\u017ete z\u00e1kazn\u00edk\u016fm, \u017ee mak\u00e1te jak \u0161roubci o&nbsp;sto \u0161est, jen aby stihli m\u00edt sv\u00e9 objedn\u00e1vky pod strome\u010dkem.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>A samoz\u0159ejm\u011b <strong>nezapome\u0148te na reklamy<\/strong>\u2009\u2014\u2009na Instagramu i&nbsp;Facebooku.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Co kdybyste z\u00e1kazn\u00edk\u016fm takto o&nbsp;V\u00e1noc\u00edch zp\u0159\u00edjemnili rozbalov\u00e1n\u00ed va\u0161ich bal\u00ed\u010dk\u016f? T\u0159eba t\u00edm, \u017ee jim dovnit\u0159 nap\u00ed\u0161ete vzkaz a&nbsp;pop\u0159ejete hezk\u00e9 sv\u00e1tky.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Va\u0161e homepage<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Jak te\u010f vypad\u00e1 va\u0161e homapage? <strong>P\u0159izp\u016fsobili jste ji aspo\u0148 trochu V\u00e1noc\u016fm<\/strong>? Nap\u0159\u00edklad\u2009\u2014\u2009m\u00e1te novou kolekci v\u00e1no\u010dn\u00edch tri\u010dek. \u0160up tam s&nbsp;bannerem.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>M\u00e1te na viditeln\u00e9m m\u00edst\u011b napsan\u00e9, \u017ee zbo\u017e\u00ed stihne p\u0159ij\u00edt do V\u00e1noc. A&nbsp;nebo taky ne. Prost\u011b d\u016fle\u017eitou informaci dejte tak, aby si j\u00ed&nbsp;hned <strong>na prvn\u00ed pohled lid\u00e9 v\u0161imli<\/strong>. Spousta e\u2011shop\u016f umis\u0165uje sv\u00e9 hlavn\u00ed v\u00fdhody a\u017e do pati\u010dky, kde je t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd z\u00e1kazn\u00edk nevid\u00ed (doprava zdarma, 100&nbsp;v\u00fddejn\u00edch m\u00edst, doru\u010den\u00ed do 24 hodin\u2026). Te\u010f je \u010das vytasit&nbsp;va\u0161e nej tak, aby je v\u0161ichni vid\u011bli.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>A nejd\u016fle\u017eit\u011bj\u0161\u00ed rada na z\u00e1v\u011br: z\u016fsta\u0148te v&nbsp;klidu, jednou to skon\u010d\u00ed (viz obr\u00e1zek s&nbsp;Frodem).&nbsp;P\u0159ejeme pevn\u00e9 nervy v&nbsp;t\u00e9to zat\u011b\u017ek\u00e1vac\u00ed zkou\u0161ce pro ka\u017ed\u00fd e\u2011shop.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prosinec je za dve\u0159mi a s n\u00edm i V\u00e1noce. Na rovinu &#8211; velk\u00e9 z\u00e1zraky u\u017e moc nest\u00edh\u00e1te. Ale ob\u010das sta\u010d\u00ed mal\u00e1 zm\u011bna, kter\u00e1 dok\u00e1\u017ee pomoct. T\u0159eba p\u0159ivede nov\u00e9 z\u00e1kazn\u00edky. Nebo budou z\u00e1kazn\u00edci spokojen\u011bj\u0161\u00ed. Mrkn\u011bte na na\u0161e tipy na posledn\u00ed chv\u00edli.<\/p>\n","protected":false},"author":5,"featured_media":4962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[278,279,280,281],"tags":[92,104,116,126,135,293,322,7,55,75,76,80],"class_list":["post-4961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","category-socialni-site","category-srovnavace-zbozi","category-seo","tag-online-marketing","tag-ppc","tag-seo","tag-socialni-site","tag-vyhledavace-zbozi","tag-srovnavace-zbozi","tag-ppc-2","tag-facebook","tag-emailing","tag-instagram","tag-internetovy-marketing","tag-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4961"}],"version-history":[{"count":2,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4961\/revisions"}],"predecessor-version":[{"id":18829,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4961\/revisions\/18829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4962"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}