{"id":4964,"date":"2018-11-28T10:40:00","date_gmt":"2018-11-28T09:40:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/ppc-na-stojaka-11\/"},"modified":"2021-09-21T12:07:41","modified_gmt":"2021-09-21T10:07:41","slug":"ppc-na-stojaka-11","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/ppc-na-stojaka-11\/","title":{"rendered":"PPC na stoj\u00e1ka #11: ty nej body z p\u0159edn\u00e1\u0161ky Petry Pac\u00e1kov\u00e9"},"content":{"rendered":"
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Sepsali jsme pro v\u00e1s n\u011bkolik post\u0159eh\u016f, kter\u00e9 n\u00e1s zaujaly na posledn\u00edm setk\u00e1n\u00ed PPC lidu. Tentokr\u00e1t jsme k n\u00e1m pozvali Petru Pac\u00e1kovou z agentury ACOMWARE.<\/p>\n <\/div>\n <\/div>\n\n\n

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Jak to vypad\u00e1 s budoucnost\u00ed PPC specialist\u016f?<\/h2>\n <\/div>\n <\/div>\n\n\n
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  • St\u00e1le v\u00edce automatizace<\/strong> \u2009\u2014\u2009podle Petry nepovede ke sni\u017eov\u00e1n\u00ed \u010dasov\u00fdch dotac\u00ed, ale ke zm\u011bn\u011b n\u00e1pln\u011b pr\u00e1ce<\/strong> PPC specialisty\u2009\u2014\u2009stanou se v\u00edce marke\u0165\u00e1ky<\/strong>.<\/li>
  • PPC specialisti budou m\u00edt v\u00edce \u010dasu zkoumat nov\u00e9 v\u011bci, n\u00e1stoje typu Collabim, Marketing miner, Google Optimize, Search Console, Google My Business, Similar web, Google Data Studio a v\u00edce se v\u011bnovat hlub\u0161\u00edm anal\u00fdz\u00e1m<\/strong>.<\/li>
  • P\u0159i strukturov\u00e1n\u00ed kampan\u00ed se d\u00edky automatizaci upou\u0161t\u00ed od pokro\u010dil\u00e9 segmentace<\/strong>.<\/li>
  • Nedoporu\u010duje se sledovat v\u00fdsledky automat\u016f p\u0159\u00edli\u0161 brzy, po\u010dkejte a\u017e bude po f\u00e1zi u\u010den\u00ed.<\/strong><\/li>
  • P\u0159i p\u0159\u00edsn\u011bj\u0161\u00edm c\u00edlu si syst\u00e9m sah\u00e1 po levn\u011bj\u0161\u00edch z\u00e1kazn\u00edc\u00edch, co\u017e jsou ti v remarketingov\u00fdch seznamech, je t\u0159eba proto myslet i na akvizi\u010dn\u00ed kampan\u011b<\/strong>.<\/li>
  • Pokud nem\u00e1te dostatek konverz\u00ed, \u0159e\u0161te to mikrokonverzemi<\/strong>\u2009\u2014\u2009nap\u0159\u00edklad konverze = vlo\u017eili produkt do ko\u0161\u00edku.<\/li>
  • Analyzujte, zda v\u00e1m nekles\u00e1 po\u010det nov\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/strong> na \u00fakor vracej\u00edc\u00edch se.<\/li><\/ul>\n <\/div>\n <\/div>\n\n\n
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    CSS syst\u00e9my<\/h2>\n <\/div>\n <\/div>\n\n\n
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    • PPC\u010dka\u0159 ani klient nemus\u00ed v\u011bd\u011bt<\/strong>, \u017ee jsou jeho produkty v Shopping Ads (SA) propagov\u00e1ny p\u0159es CSS.<\/li>
    • M\u016f\u017ee se tak st\u00e1t, \u017ee jsou klientovy produkty zobrazov\u00e1ny 2x\u2009\u2014\u2009inzer\u00e1ty z SA a CSS spolu nesoupe\u0159\u00ed v aukci<\/strong>!<\/li>
    • Inzerce p\u0159es CSS syst\u00e9m vytv\u00e1\u0159\u00ed mo\u017enosti r\u016fzn\u00fdch strategi\u00ed<\/strong>, testov\u00e1n\u00ed, kdo doru\u010d\u00ed lep\u0161\u00ed v\u00fdkon<\/li><\/ul>\n <\/div>\n <\/div>\n\n\n
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      Testov\u00e1n\u00ed webov\u00e9 str\u00e1nky<\/h2>\n <\/div>\n <\/div>\n\n\n
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      • Testujte v\u00fdkon str\u00e1nek pomoc\u00ed Google Optimize<\/strong>, vym\u011b\u0148te nap\u0159\u00edklad banner a sledujte jak se m\u011bn\u00ed konverzn\u00ed pom\u011br.<\/li>
      • Lze pohodln\u011b nasadit p\u0159es Google Tag Manager<\/strong>.<\/li><\/ul>\n <\/div>\n <\/div>\n\n\n
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        Brzy dopln\u00edme prezentaci i video z p\u0159edn\u00e1\u0161ky<\/strong>, tak\u017ee #staytuned.<\/p>\n <\/div>\n <\/div>\n\n\n

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        A dejte n\u00e1m v\u011bd\u011bt, jestli se v\u00e1m na posledn\u00edm PPC na stoj\u00e1ka l\u00edbilo. Uv\u00edt\u00e1me i tipy, koho pozvat jako sp\u00edkra p\u0159\u00ed\u0161t\u011b<\/strong>.<\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

        Sepsali jsme pro v\u00e1s n\u011bkolik post\u0159eh\u016f, kter\u00e9 n\u00e1s zaujaly na posledn\u00edm setk\u00e1n\u00ed PPC lidu. Tentokr\u00e1t jsme k n\u00e1m pozvali Petru Pac\u00e1kovou z agentury ACOMWARE.<\/p>\n","protected":false},"author":4,"featured_media":4965,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[103,104],"class_list":["post-4964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatni","tag-ppc-stojaka","tag-ppc"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4964"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4964\/revisions"}],"predecessor-version":[{"id":10603,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4964\/revisions\/10603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4965"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}