{"id":4970,"date":"2018-11-26T12:55:00","date_gmt":"2018-11-26T11:55:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-15\/"},"modified":"2021-09-19T18:53:47","modified_gmt":"2021-09-19T16:53:47","slug":"marketingove-novinky-15","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-15\/","title":{"rendered":"Marketingov\u00e9 novinky: 4,2 miliard korun utratili \u010ce\u0161i v e-shopech na Black Friday, to je nov\u00fd rekord"},"content":{"rendered":"        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>Black Friday zam\u00e1val \u010d\u00edsly v&nbsp;\u010desk\u00e9 e\u2011commerce. <a href=\"https:\/\/www.lidovky.cz\/byznys\/firmy-a-trhy\/utraty-cechu-v-e-shopech-behem-black-friday-byly-rekordni-oproti-beznemu-tydnu-v-roce-byly-prodeje-dvojnasobne.A181126_110428_firmy-trhy_pkk#utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=ln_byznys&amp;utm_content=main\">\u010ce\u0161i utratili&nbsp;na e\u2011shopech&nbsp;4,2 miliard korun<\/a>. To je o&nbsp;19&nbsp;% v\u00edce ne\u017e&nbsp;loni.<\/li><li><strong>Heureka<\/strong> si posv\u00edtila na n\u00e1zvy produkt\u016f. Mrkn\u011bte se na rozd\u00edly mezi <a href=\"https:\/\/blog.heureka.cz\/2018\/11\/20\/lekce-3-productname-vs-product\/\">PRODUCT a&nbsp;PRODUCTNAME<\/a>.<\/li><li><strong>Zbo\u017e\u00ed.cz<\/strong> na sv\u00e9m blogu p\u00ed\u0161e o&nbsp;<a href=\"https:\/\/blog.seznam.cz\/2018\/11\/jak-na-zbozi-cz-reklamni-bannery-na-zbozi-cz\/\">reklamn\u00edch bannerech<\/a>\u2009\u2014\u2009 jak je m\u016f\u017eete se sv\u00fdm e\u2011shopem vyu\u017e\u00edt.<\/li><li>N\u00e1kup na e\u2011shopu nekon\u010d\u00ed objedn\u00e1n\u00edm zbo\u017e\u00ed. Z\u00e1kazn\u00edk m\u016f\u017ee m\u00edt z\u00e1\u017eitek z&nbsp;toho, jak ho pro n\u011bj zabal\u00edte. <a href=\"https:\/\/blog.shoptet.cz\/4-tipy-jak-zakaznikovi-zprijemnit-rozbalovani-zbozi\/\">P\u0159e\u010dtete si tipy na <strong>Shoptetu<\/strong><\/a>.<\/li><li>Ned\u011blat jin\u00e9 v\u011bci, ale d\u011blat je jinak. Inspirujte se rychl\u00fdm \u010dten\u00edm na Forbes, <a href=\"https:\/\/www.forbes.cz\/jak-na-uspesny-marketing-nedelejte-jine-veci-delejte-veci-jinak\/\">jak osv\u011b\u017eit marketing va\u0161\u00ed zna\u010dky<\/a>.<\/li><li>Podle <strong>Reuters<\/strong> byl leto\u0161n\u00ed Black Friday&nbsp;v&nbsp;USA dost drama. Aspo\u0148 tedy ve sv\u011bt\u011b e\u2011commerce, tam prodeje <a href=\"https:\/\/www.reuters.com\/article\/us-usa-holidayshopping\/on-black-friday-more-u-s-shoppers-chose-the-computer-over-the-mall-idUSKCN1NT0WK\">oproti lo\u0148sku posko\u010dily o&nbsp;23&nbsp;%<\/a>.<\/li><li>Kdo jsou nejsledovan\u011bj\u0161\u00ed \u010de\u0161t\u00ed influence\u0159i na Instagramu? <a href=\"https:\/\/tyinternety.cz\/socialni-site\/nejuspesnejsi-cesti-instagrameri-cesky-instagram-jiz-velmi-podoba-tomu-svetovemu\/\">Mrkn\u011bte se na seznam&nbsp;z&nbsp;Tyinternety.cz<\/a>. Pat\u0159\u00ed sem Petr \u010cech nebo Leo\u0161&nbsp;Mare\u0161.<\/li><li><strong>LinkedIn<\/strong> se s&nbsp;n\u011bjak\u00fdm GDPR moc nema\u017ee. A&nbsp;m\u00e1 tak tro\u0161ku pr\u016f\u0161vih\u2009\u2014\u2009vyu\u017eil toti\u017e bez souhlasu&nbsp;<a href=\"https:\/\/www.czechcrunch.cz\/2018\/11\/linkedin-bez-souhlasu-vyuzil-18-milionu-e-mailovych-adres-pro-cilenou-reklamu-na-facebooku\/\">18 milion\u016f e\u2011mailov\u00fdch adres k&nbsp;reklam\u011b na Facebooku<\/a>.<\/li><li>Letos poprv\u00e9 nebude <strong>Heureka<\/strong> u&nbsp;e\u2011shop\u016f garantovat doru\u010den\u00ed do V\u00e1noc. Na blogu rad\u00ed, jak jim <a href=\"https:\/\/blog.heureka.cz\/2018\/11\/22\/dopravce-ceka-krusna-sezona-vyuzivani-vydejnich-mist-jim-ulevi\/\">pom\u016f\u017eou v\u00fddejn\u00ed m\u00edsta<\/a> b\u011bhem z\u00e1plavy v\u00e1no\u010dn\u00edch objedn\u00e1vek.&nbsp;<\/li><li><strong>KFC<\/strong>, <strong>Burger King<\/strong> a&nbsp;<strong>Pizza Hut<\/strong> hl\u00e1s\u00ed v&nbsp;\u010cesku <a href=\"https:\/\/www.czechcrunch.cz\/2018\/11\/ceske-kfc-a-burger-king-loni-vydelaly-amrestu-temer-230-milionu-korun-na-mcdonalds-to-nestaci\/\">za minul\u00fd rok rekordn\u00ed zisky\u2009\u2014\u2009228,3 milion korun<\/a>. Ty jdou do kapsy polsk\u00e9 spole\u010dnosti AmRest, kter\u00e1 je provozuje. Na <strong>McDonald\u2019s<\/strong> to ale zat\u00edm nesta\u010d\u00ed\u2009\u2014\u2009jeho zisk za minul\u00fd rok d\u011blal 266 milion\u016f korun.<\/li><li><strong>Facebook<\/strong> v&nbsp;\u010cesku zase o&nbsp;n\u011bco vyrostl, konkr\u00e9tn\u011b v&nbsp;po\u010dtu lid\u00ed, kte\u0159\u00ed jsou na n\u011bm ka\u017ed\u00fd den aktivn\u00ed: <a href=\"https:\/\/newsfeed.cz\/facebook-sleduje-denne-41-milionu-cechu\/\">4,1 milion\u016f (\u00fadaje za t\u0159et\u00ed kvart\u00e1l 2018)<\/a>.&nbsp;<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Intern\u00ed <strong>BESTETO<\/strong> novinka: M\u00e1me nov\u00fd ter\u010d na \u0161ipky. To je pro n\u00e1s naprosto z\u00e1sadn\u00ed v\u011bc, \u0161ipkov\u00e9 turnaje toti\u017e dostanou nov\u00fd lesk a&nbsp;sl\u00e1vu! V\u0161imn\u011bte si pros\u00edm rozd\u00edlu nov\u00fd a&nbsp;star\u00fd ter\u010d. Jde vid\u011bt, \u017ee jsme tomu vyslou\u017eil\u00e9mu dali dost zabrat.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/novy_sipkovy_terc.jpg\" alt><\/figure><\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>To by bylo za minul\u00fd t\u00fdden&nbsp;v\u0161e.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>M\u011bjte fajn&nbsp;den.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n    <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Nik\u010da<\/p>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nav\u0161t\u00edvili jste b\u011bhem v\u00edkend\u016f n\u00e1kupn\u00ed centra? Pak v\u00e1s ur\u010dit\u011b neminulo v\u00e1no\u010dn\u00ed \u0161\u00edlenstv\u00ed spojen\u00e9 s Black Friday. Obrovsk\u00e9 n\u00e1kupy se nevyhnuly ani e-shop\u016fm, leto\u0161n\u00ed tr\u017eby byly rekordn\u00ed. M\u00e1me pro v\u00e1s marketingov\u00e9 novinky za minul\u00fd t\u00fdden.<\/p>\n","protected":false},"author":0,"featured_media":4971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[82],"class_list":["post-4970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4970"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4971"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}