{"id":4973,"date":"2018-11-19T15:46:00","date_gmt":"2018-11-19T14:46:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-14\/"},"modified":"2021-09-19T18:53:48","modified_gmt":"2021-09-19T16:53:48","slug":"marketingove-novinky-14","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-14\/","title":{"rendered":"Marketingov\u00e9 novinky: 80 % dom\u00e1cnost\u00ed v \u010cesku m\u00e1 internet a Alza vyd\u00e1v\u00e1 zbo\u017e\u00ed do 60 minut"},"content":{"rendered":"        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>P\u0159ed n\u00e1mi jsou tento t\u00fdden hned dv\u011b akce: <strong><a href=\"https:\/\/www.besteto.cz\/ppc-na-stojaka-11-petra-pacakova\">PPC na stoj\u00e1ka<\/a><\/strong> a&nbsp;<strong><a href=\"https:\/\/www.besteto.cz\/skoleni\/klub\">BESTETO klub<\/a><\/strong> pro e\u2011shopa\u0159e. Tak dorazte, r\u00e1di v\u00e1s uvid\u00edme. #jetonabite<\/li><li>Zaj\u00edm\u00e1 v\u00e1s, jak vypad\u00e1 n\u00e1\u0161 marke\u0165\u00e1ck\u00fd t\u00fdm pr\u00e1v\u011b te\u010f? Mrkn\u011bte na na\u0161e <a href=\"https:\/\/www.besteto.cz\/besteto-tym-podzim-2018\">podzimn\u00ed selfie\u010dko<\/a>.<\/li><li>N\u00e1\u0161 marketingov\u00fd konzultant Kuba z\u00edskal certifik\u00e1t <strong>Google Analytics<\/strong>. Aby taky ne, kdy\u017e jsme mu v\u0161ichni dr\u017eeli palce! Te\u010f samoz\u0159ejm\u011b p\u0159eh\u00e1n\u00edm. Poda\u0159ilo se mu to hlavn\u011b d\u00edky super tip\u016fm z&nbsp;u\u017eite\u010dn\u00e9ho \u0161kolen\u00ed, <a href=\"https:\/\/www.besteto.cz\/13-tipu-ze-skoleni-google-analytics\">o&nbsp;kter\u00e9m se do\u010dtete tady<\/a>.<\/li><li><strong>Mergado<\/strong> napsalo <a href=\"https:\/\/www.mergado.cz\/parujte-efektivneji-s-vylepsenym-pairing-bearem?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=P%C3%A1rujte%20efektivn%C4%9Bji%20s%20vylep%C5%A1en%C3%BDm%20Pairing%20Bearem\">o&nbsp;novink\u00e1ch v&nbsp;aplikaci Pairing Bear<\/a>, kter\u00e1 automaticky za\u0159azuje produkty do kategori\u00ed Heureky.<\/li><li>Tak schv\u00e1ln\u011b, kolik pl\u00e1nujete letos utratit za jeden v\u00e1no\u010dn\u00ed d\u00e1rek? Podle <strong>Seznam.cz<\/strong> to na jednoho \u010cecha vych\u00e1z\u00ed <a href=\"https:\/\/blog.seznam.cz\/2018\/11\/cesi-planuji-utratit-za-vanocni-darek-v-prumeru-tisicovku-stedrejsi-jsou-muzi-kteri-ale-casto-odkladaji-nakupy-na-posledni-chvili\/\">v&nbsp;pr\u016fm\u011bru 1&nbsp;000 K\u010d\/\u200bd\u00e1rek<\/a>. P\u0159ekvapen\u00edm asi nen\u00ed, \u017ee mu\u017ei jsou p\u0159eborn\u00edci v&nbsp;odkl\u00e1d\u00e1n\u00ed n\u00e1kup\u016f na posledn\u00ed chv\u00edli.<\/li><li>Na mate\u0159sk\u00e9 rozjely&nbsp;vlastn\u00ed e\u2011shop\u2009\u2014\u2009dv\u011b matky vyr\u00e1b\u00ed funk\u010dn\u00ed oble\u010den\u00ed pro d\u011bti. P\u0159e\u010dt\u011bte si rozhovory na <strong>Shoptet<\/strong> blogu o&nbsp;tom, <a href=\"https:\/\/blog.shoptet.cz\/dupeto-rozhovor\/\">jak za\u010d\u00ednaly<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/blog.shoptet.cz\/dupeto-rozhovor-2\/\">kam by se cht\u011bly dostat<\/a>&nbsp;(a taky pro\u010d je pro n\u011b Instagram \u010dern\u00e1&nbsp;d\u00edra).<\/li><li><a href=\"https:\/\/www.czechcrunch.cz\/2018\/11\/alza-se-pripravuje-na-vanocni-napor-ve-trech-centralnich-skladech-zavadi-bleskovy-vydej-do-60-minut\/\">Vydat zbo\u017e\u00ed bleskov\u011b, tedy do 60 minut<\/a>. To m\u00e1 te\u010f v&nbsp;pl\u00e1nu <strong>Alza<\/strong>. Chce tak vyzr\u00e1t na v\u00e1no\u010dn\u00ed \u0161\u00edlenstv\u00ed, kdy objednan\u00e9 zbo\u017e\u00ed vydaj\u00ed p\u0159\u00edmo ze sv\u00fdch centr\u00e1ln\u00edch sklad\u016f.<\/li><li>M\u00e1te r\u00e1di <strong>LEGO<\/strong>? Pak se budete moct bez v\u00fd\u010ditek vr\u00e1tit zp\u00e1tky do d\u011btsk\u00fdch let. Tato legend\u00e1rn\u00ed zna\u010dka toti\u017e vyd\u00e1v\u00e1 stavebnice, kter\u00e9 vypadaj\u00ed jako ryby a&nbsp;<a href=\"https:\/\/www.czechcrunch.cz\/2018\/11\/lego-prichazi-s-novym-setem-stavebnic-ve-forme-ryby-ktera-ma-odbouravat-stres-u-dospelych\/3\/\">dosp\u011bl\u00e1k\u016fm pom\u00e1haj\u00ed&nbsp;bojovat proti stresu<\/a>. Pod strome\u010dek je nejsp\u00ed\u0161 nese\u017eenete (prvn\u00ed kusy se rychle vyprodaly), ale t\u0159eba se po\u0161t\u011bst\u00ed p\u0159\u00ed\u0161t\u00ed rok.<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-testuje-novy-layout-pro-stories\/\"><strong>Facebook<\/strong> chce, aby jeho stories vyu\u017e\u00edvalo v\u00edc lid\u00ed<\/a>. A&nbsp;tak testuje nov\u00e9 layouty. Zat\u00edm je toti\u017e pou\u017e\u00edv\u00e1 kolem 10&nbsp;% ze v\u0161ech u\u017eivatel\u016f t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b.<\/li><li><a href=\"https:\/\/www.mediar.cz\/hm-konci-s-plastovymi-taskami-bude-prodavat-papirove\/\">M\u00f3dn\u00ed gigant <strong>H<span class=\"amp\">&amp;<\/span>M<\/strong> kon\u010d\u00ed s&nbsp;plastov\u00fdmi ta\u0161kami<\/a>. Ode dne\u0161ka nab\u00edz\u00ed pouze pap\u00edrov\u00e9 a&nbsp;to za 3&nbsp;K\u010d\/\u200bkus.&nbsp;Spole\u010dnost chce lidi motivovat k&nbsp;tomu, aby si nosili vlastn\u00ed.<\/li><li>V \u010cesku m\u00e1 internet 80&nbsp;% dom\u00e1cnost\u00ed, co\u017e je o&nbsp;13&nbsp;% v\u00edce ne\u017e p\u0159ed p\u011bti lety. <a href=\"https:\/\/www.lidovky.cz\/byznys\/firmy-a-trhy\/podil-domacnosti-s-internetem-stoupl-na-osmdesat-procent-cesko-ale-zaostava-za-eu.A181119_115404_firmy-trhy_ele#utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=ln_byznys&amp;utm_content=main\">Vypl\u00fdv\u00e1 to ze statistik \u010cS\u00da<\/a>. I&nbsp;tak jsme po\u0159\u00e1d za evropsk\u00fdm pr\u016fm\u011brem.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><strong>BESTETO<\/strong> intern\u00ed novinka: Minul\u00fd t\u00fdden jsme m\u011bli legend\u00e1rn\u00ed BESTETO chillibran\u00ed. V\u0161ichni \u00fa\u010dastn\u00edci p\u0159e\u017eili a&nbsp;my se s&nbsp;v\u00e1mi u\u017e brzy pod\u011bl\u00edme o&nbsp;video a&nbsp;dal\u0161\u00ed&nbsp;fotky z&nbsp;t\u00e9to akce.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/chilli_2018.jpg\" alt><\/figure><\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>M\u011bjte hezk\u00fd t\u00fdden a&nbsp;dr\u017e\u00edme palce, a\u0165 z&nbsp;toho v\u00e1no\u010dn\u00edho \u0161\u00edlen\u00ed moc nebl\u00e1zn\u00edte.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n    <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n    <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Letem sv\u011btem marketingem. Co se stalo v minul\u00e9m t\u00fddnu a co by v\u00e1m nem\u011blo uj\u00edt?<\/p>\n","protected":false},"author":0,"featured_media":4974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[82],"class_list":["post-4973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4973"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4974"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}