{"id":5000,"date":"2018-10-15T13:12:00","date_gmt":"2018-10-15T11:12:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-11\/"},"modified":"2021-09-19T18:53:50","modified_gmt":"2021-09-19T16:53:50","slug":"marketingove-novinky-11","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-11\/","title":{"rendered":"Marketingov\u00e9 novinky: Heureka m\u00edrn\u00ed pravidla k z\u00edsk\u00e1n\u00ed Ov\u011b\u0159eno z\u00e1kazn\u00edky a v Brn\u011b vyrostl nov\u00fd Avast"},"content":{"rendered":"        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>Je tu dal\u0161\u00ed <strong>BESTETO klub<\/strong>! Jste e\u2011shopa\u0159? Super, dojd\u011bte k&nbsp;n\u00e1m. Chyst\u00e1me pro v\u00e1s p\u0159edn\u00e1\u0161ku o&nbsp;tom, jak vyu\u017e\u00edt sv\u00e9ho marke\u0165\u00e1ka na maximum. A&nbsp;samoz\u0159ejm\u011b nebude chyb\u011bt networking s&nbsp;ostatn\u00edmi e\u2011shopa\u0159i. <a href=\"https:\/\/www.besteto.cz\/skoleni\/klub\">P\u0159ihl\u00e1\u0161ku najdete tady<\/a>.<\/li><li>Pokecat si o&nbsp;copywritingu a&nbsp;zase si o&nbsp;n\u011bco roz\u0161\u00ed\u0159it obzory. To v\u00e1s \u010dek\u00e1 na dal\u0161\u00edm Copy na stoj\u00e1ka pod taktovkou <strong>Mergada<\/strong>. <a href=\"https:\/\/www.mergado.cz\/copy-na-stojaka-je-zpet?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=Copy%20na%20stoj%C3%A1ka%20je%20zp%C4%9Bt\">V\u00edce info a&nbsp;p\u0159ihl\u00e1\u0161ku najdete tady<\/a>.<\/li><li><strong>Heureka<\/strong> m\u011bn\u00ed pravidla pro z\u00edsk\u00e1n\u00ed certifik\u00e1tu Ov\u011b\u0159eno z\u00e1kazn\u00edky. <a href=\"http:\/\/blog.heureka.cz\/2018\/10\/09\/mirnime-pravidla-pro-ziskavani-certifikatu-overeno-zakazniky\/\">Sni\u017euj\u00ed po\u010det&nbsp;pot\u0159ebn\u00fdch recenz\u00ed<\/a>.<\/li><li>Odte\u010f m\u016f\u017eete <strong>Bidding Fox<\/strong> vyu\u017e\u00edt i&nbsp;na <strong>Zbo\u017e\u00ed.cz<\/strong>. Hur\u00e1 na to! Jak na tuto \u017ehavou novinku? <a href=\"https:\/\/www.bidding-fox.cz\/bidding-fox-za-vas-bidduje-take-zbozicz\">Mrkn\u011bte sem<\/a>.<\/li><li>Mrkn\u011bte, jak\u00e9 nov\u00e9 kategorie <a href=\"https:\/\/blog.seznam.cz\/2018\/10\/nove-kategorie-na-zbozi-cz-v-zari\/\">jsou na <strong>Zbo\u017e\u00ed.cz<\/strong> za z\u00e1\u0159\u00ed<\/a>.<\/li><li>Jejich zna\u010dka m\u00e1 n\u00e1zev, kter\u00fd v\u00e1m ur\u010dit\u011b bude vrtat hlavou. Co asi prod\u00e1vaj\u00ed? Jmenuj\u00ed se <em>Girls without clothes<\/em>. <strong>Shoptet<\/strong> vydal <a href=\"https:\/\/blog.shoptet.cz\/girls-without-clothes-rozhovor-2\/\">rozhovor se zakladatelem tohoto e\u2011shopu<\/a>. Bavili se t\u0159eba o&nbsp;tom, pro\u010d je pro n\u011b reklamace d\u016fle\u017eit\u00e1 zp\u011btn\u00e1 vazba.&nbsp;<\/li><li>\u010cesk\u00e1 softwarov\u00e1 firma <strong>Avast<\/strong> otev\u0159ela v&nbsp;Brn\u011b nov\u00e9 kancel\u00e1\u0159e. <a href=\"http:\/\/www.forbes.cz\/silicon-valley-pocesku-podivejte-se-do-novych-kancelari-avastu-v-brne\/\">Nakoukn\u011bte pod pokli\u010dku, jak to u&nbsp;nich vypad\u00e1<\/a>. My d\u00e1v\u00e1me palec nahoru za vlastn\u00ed posilovnu a&nbsp;kule\u010dn\u00edk.<\/li><li>Poslechn\u011bte si pov\u00edd\u00e1n\u00ed Tom\u00e1\u0161e Havryluka z&nbsp;<strong>Alzy<\/strong> o&nbsp;tom,<a href=\"http:\/\/www.forbes.cz\/kde-se-alza-zastavi-20-miliard-nestaci-strop-nevidime-rika-tomas-havryluk\/\"> kdy se r\u016fst Alzy zastav\u00ed<\/a>. A&nbsp;jestli v\u016fbec.<\/li><li>Dal\u0161\u00ed rozhovor si poslechn\u011bte na <strong>Mlad\u00fdPodnikatel.cz<\/strong>. Jirka Rosteck\u00fd si vykl\u00e1dal se zakladatelkou e\u2011shopu Proprcky.cz (docela vtipn\u00fd n\u00e1zev, ale nenechte se zm\u00e1st, nakoup\u00edte tady zbo\u017e\u00ed pro d\u011bti). Jak za\u010d\u00ednala, jak vyb\u00edrala dodavatele a&nbsp;<a href=\"https:\/\/mladypodnikatel.cz\/veronika-tylusova-zalozeni-e-shopu-proprcky-cz-hledani-vyrobcu-marketing-na-internetu-t35597\">dal\u0161\u00ed info se dozv\u00edte pr\u00e1v\u011b tady<\/a>.<\/li><li>Mal\u00e9 e\u2011shopy maj\u00ed v&nbsp;\u010cesku 50% pod\u00edl na obratu&nbsp;v&nbsp;porovn\u00e1n\u00ed s&nbsp;t\u011bmi nejv\u011bt\u0161\u00edmi hr\u00e1\u010di. <a href=\"https:\/\/tyinternety.cz\/e-commerce\/male-e-shopy-maji-obrat-jako-nejvetsi-hraci-na-trhu-v-mode-ci-kosmetice-je-porazeji\/\">Pod\u00edvejte se na \u010d\u00edsla<\/a>.<\/li><li><strong>Newsfeed<\/strong> rad\u00ed, pro\u010d za\u0159adit Instant Messaging, tedy zas\u00edl\u00e1n\u00ed p\u0159\u00edm\u00fdch&nbsp;zpr\u00e1v z\u00e1kazn\u00edk\u016fm skrze r\u016fzn\u00e9 aplikace (Messenger, WhatsApp, Viber\u2026) <a href=\"https:\/\/newsfeed.cz\/proc-zaradit-instant-messaging-do-marketingove-strategie\/\">do sv\u00e9 marketingov\u00e9 strategie<\/a>.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>To je za minul\u00fd t\u00fdden v\u0161e. Mus\u00edte mi&nbsp;odpustit, \u017ee pro v\u00e1s tentokr\u00e1t nem\u00e1m&nbsp;\u017e\u00e1dnou intern\u00ed <strong>BESTETO<\/strong> novinku. I&nbsp;kdy\u017e jednu vlastn\u011b ano\u2009\u2014\u2009vr\u00e1tila jsem se po 3&nbsp;t\u00fddnech z&nbsp;dovolen\u00e9, tak\u017ee u\u017e se zase m\u016f\u017eete t\u011b\u0161it na pravideln\u00fd p\u0159\u00edsun marketingov\u00fdch novinek ka\u017ed\u00e9 pond\u011bl\u00ed. \u010cestn\u00e9 pion\u00fdrsk\u00e9.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>M\u011bjte se kr\u00e1sn\u011b<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>za BESTETO<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Nik\u010da<\/p>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hola! Po del\u0161\u00ed odmlce se o slovo op\u011bt hl\u00e1s\u00ed marketingov\u00e9 novinky. Co se stalo za posledn\u00ed t\u00fdden?<\/p>\n","protected":false},"author":0,"featured_media":5001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[82],"class_list":["post-5000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5000"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5001"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}