{"id":5009,"date":"2018-09-20T12:02:00","date_gmt":"2018-09-20T10:02:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/13-tipu-pro-zahranicni-expanzi-od-adama-funioka-z-mergadofestu\/"},"modified":"2021-09-21T12:15:31","modified_gmt":"2021-09-21T10:15:31","slug":"13-tipu-pro-zahranicni-expanzi-od-adama-funioka-z-mergadofestu","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/13-tipu-pro-zahranicni-expanzi-od-adama-funioka-z-mergadofestu\/","title":{"rendered":"13 tip\u016f pro zahrani\u010dn\u00ed expanzi od Adama Funioka z MergadoFestu"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Teprve p\u0159ed chv\u00edl\u00ed mluvil Adam Funiok o&nbsp;chytr\u00fdch tipech ohledn\u011b zahrani\u010dn\u00ed expanze. Jsme rychl\u00edci a&nbsp;sd\u00edl\u00edme s&nbsp;v\u00e1mi tyto post\u0159ehy.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">1) Barometr<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Pokud p\u0159em\u00fd\u0161l\u00edte o&nbsp;expanzi, mrkn\u011bte se na \u00fadaje z&nbsp;<a href=\"https:\/\/www.consumerbarometer.com\/en\/\">Consumer Barometer<\/a>. Najdete tu rady, porovn\u00e1n\u00ed a&nbsp;inspiraci o&nbsp;tom, <strong>jak to funguje jinde<\/strong>. Nap\u0159\u00edklad v&nbsp;\u010d\u00e1sti Smart Shopper vyberete zemi, kter\u00e1 v\u00e1s zaj\u00edm\u00e1 a&nbsp;zobraz\u00ed se v\u00e1m r\u016fzn\u00e9 metriky o&nbsp;doprav\u011b, pr\u016fm\u011brn\u00e9 hodnot\u011b objedn\u00e1vky, co v&nbsp;t\u00e9to zemi lid\u00e9 nejv\u00edce nakupuj\u00ed atd. Za zm\u00ednku stoj\u00ed i&nbsp;<a href=\"https:\/\/www.consumerbarometer.com\/en\/graph-builder\/\">Graph Builder<\/a>, ten v\u00e1m pom\u016f\u017ee pochopit, jak a&nbsp;k \u010demu u\u017eivatel\u00e9 v&nbsp;zahrani\u010d\u00ed internet pou\u017e\u00edvaj\u00ed.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">2) DPH<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Hodnoty DPH jsou mezi evropsk\u00fdmi zem\u011bmi r\u016fzn\u00e9, myslete na to a&nbsp;ide\u00e1ln\u011b <strong>konzultujte s&nbsp;pr\u00e1vn\u00edkem<\/strong>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">3) Pr\u00e1vn\u00edci<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>V zahrani\u010d\u00ed m\u016f\u017eete m\u00edt <strong>jin\u00e9 obchodn\u00ed podm\u00ednky<\/strong>. Odborn\u00edk v\u00e1m s&nbsp;t\u00edm dok\u00e1\u017ee pomoct.<\/li><li>P\u0159i expanzi se proto rozhodn\u011b nevyplat\u00ed \u0161kudlit na dobr\u00e9m pr\u00e1vn\u00edkovi.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">4) \u0160pion\u00e1\u017e<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Jedna z&nbsp;prvn\u00edch v\u011bc\u00ed, co byste m\u011bli p\u0159i expanzi ud\u011blat, je <strong>vytvo\u0159it si seznam m\u00edstn\u00ed konkurence<\/strong>.<\/li><li><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/ghostery-%E2%80%93-privacy-ad-blo\/mlomiejdfkolichcflejclcbmpeaniij\">Ghostery<\/a>\u2009\u2014\u2009je to \u0161ikovn\u00fd plugin do Chromu, kter\u00fd v\u00e1m \u0159ekne, co v\u0161echno dan\u00e1 webov\u00e1 str\u00e1nka trackuje a&nbsp;kam v\u0161ude jdou data o&nbsp;z\u00e1kazn\u00edkovi. D\u00edky tomu zjist\u00edte, co konkurence pou\u017e\u00edv\u00e1, inspirujete se a&nbsp;t\u0159eba objev\u00edte tip na n\u011bco nov\u00e9ho, co se m\u016f\u017ee&nbsp;hodit.<\/li><li>Se \u0161pion\u00e1\u017e\u00ed pom\u016f\u017ee i&nbsp;<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/builtwith-technology-prof\/dapjbgnjinbpoindlpdmhochffioedbn\">Built&nbsp;With<\/a>. Ten nakoukne do zdrojov\u00e9ho k\u00f3du str\u00e1nky a&nbsp;uk\u00e1\u017ee jej\u00ed pluginy, k\u00f3dy a&nbsp;jin\u00e9 vymo\u017eenosti, kter\u00e9 vyu\u017e\u00edv\u00e1 (Facebook, Google Analytics, Paypal\u2026).<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">5) SimilarWeb<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.similarweb.com\/\">SimilarWeb<\/a> v\u00e1m <strong>vyhled\u00e1 po\u017eadovanou str\u00e1nku<\/strong> (pokud ji m\u00e1 v&nbsp;datab\u00e1zi) a&nbsp;uk\u00e1\u017ee v\u00e1m r\u016fzn\u00e9 \u00fadaje, t\u0159eba jej\u00ed n\u00e1v\u0161t\u011bvnost celosv\u011btov\u011b, v&nbsp;dan\u00e9 zemi, d\u00e9lku pr\u016fm\u011brn\u00e9 n\u00e1v\u0161t\u011bvy atd.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">6) Obchodn\u00ed pl\u00e1n<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Ka\u017ed\u00fd e\u2011shop, kter\u00fd se pou\u0161t\u00ed do expanze, by m\u011bl m\u00edt sv\u016fj obchodn\u00ed pl\u00e1n.<\/li><li>Pou\u017e\u00edt se d\u00e1 <strong>tento checklist<\/strong>:<ul><li>Co funguje na e\u2011shopu v&nbsp;dom\u00e1c\u00ed zemi?<\/li><li>Dok\u00e1\u017eeme to p\u0159en\u00e9st a&nbsp;prodat v&nbsp;zahrani\u010d\u00ed?<\/li><li>M\u00e1me vyprojektovan\u00e9 n\u00e1klady na jednotliv\u00e9 marketingov\u00e9 kampan\u011b?<\/li><\/ul><\/li><li>Ne\u010dekejte, \u017ee budete&nbsp;m\u00edt hned na za\u010d\u00e1tku nap\u0159\u00edklad&nbsp;5% PNO a&nbsp;<strong>v\u0161e bude slun\u00ed\u010dkov\u00e9<\/strong>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/Adam_expanze.png\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">7) Klonov\u00e1n\u00ed na jinou dom\u00e9nu<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Neklonujte. Vyhnete se pak nedo\u0159e\u0161en\u00fdm probl\u00e9m\u016fm. Adam uvedl p\u0159\u00edklad e\u2011shopu, kter\u00fd si web naklonoval, texty m\u011bl prakticky v\u0161ude v&nbsp;angli\u010dtin\u011b, ale v&nbsp;kategori\u00edch z\u016fstaly \u010desk\u00e9 n\u00e1zvy. <strong>Rad\u0161i to ud\u011blejte od p\u00edky a&nbsp;po\u0159\u00e1dn\u011b<\/strong>. Nav\u00edc d\u00edky tomu uhle\u010d\u00edte Googlu\u2009\u2014\u2009nebude z&nbsp;toho \u0161\u00edlet a&nbsp;<strong>SEO pofr\u010d\u00ed, jak m\u00e1<\/strong>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">8) Logistika<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Myslete na to, \u017ee pokud nem\u00e1te v&nbsp;zahrani\u010d\u00ed sklad, je to&nbsp;drah\u00e9.<\/li><li>Abyste se rozhodli spr\u00e1vn\u011b, jakou mo\u017enost dopravy vybrat, pou\u017eijte nap\u0159\u00edklad v\u00fd\u0161e zm\u00edn\u011bn\u00fd barometr. Porad\u00ed v\u00e1m, jak\u00fd zp\u016fsob dopravy z\u00e1kazn\u00edci v&nbsp;dan\u00e9 zemi preferuj\u00ed. U\u0161et\u0159\u00edte si t\u00edm \u010das i&nbsp;pen\u00edze, nap\u0159\u00edklad nebudete investovat do kur\u00fdra, kdy\u017e ho lid\u00e9 pou\u017e\u00edvaj\u00ed nejm\u00e9n\u011b.<\/li><li>Adam na na\u0161em blogu podrobn\u011b rozebral <strong>zp\u016fsoby dopravy<\/strong> v&nbsp;Polsku,&nbsp;<a href=\"https:\/\/www.besteto.cz\/polsko-expanze\">mrknout na to m\u016f\u017eete v&nbsp;\u010dl\u00e1nku<\/a>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">9) Rodil\u00fd&nbsp;mluv\u010d\u00ed<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>P\u0159irozen\u00fd jazyk<\/strong> je krom\u011b produkt\u016f to nejd\u016fle\u017eit\u011bj\u0161\u00ed, co z\u00e1kazn\u00edci na e\u2011shopu hledaj\u00ed. Proto se vyplat\u00ed investovat do rodil\u00e9ho mluv\u010d\u00edho.<\/li><li>P\u0159edstavte si situaci, kdy mus\u00edte \u0159e\u0161it st\u00ed\u017enosti klient\u016f na z\u00e1kaznick\u00e9 podpo\u0159e. Nem\u00e1te rodil\u00e9ho mluv\u010d\u00edho, vyjad\u0159ujete se \u0161patn\u011b, jde poznat, \u017ee nejste m\u00edstn\u00ed. Nap\u0159\u00edklad p\u0159i \u0159e\u0161en\u00ed reklamac\u00ed v\u00e1m to daj\u00ed z\u00e1kazn\u00edci se\u017erat.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">10) Countryalizace<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Upravte nab\u00eddku a&nbsp;komunikaci<\/strong> e\u2011shopu zemi, ve kter\u00e9 prod\u00e1v\u00e1te.<\/li><li>\u0160patn\u00fdm p\u0159\u00edkladem je t\u0159eba e\u2011shop v&nbsp;N\u011bmecku, kter\u00fd m\u00e1 na sv\u00e9 home page banner s&nbsp;anglick\u00fdm popiskem. Pro n\u011bmeck\u00e9ho z\u00e1kazn\u00edka je to <strong>ned\u016fv\u011bryhodn\u00e9<\/strong>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">11) Dr\u017ete sv\u00e9&nbsp;slovo<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Pokud podvedete z\u00e1kazn\u00edka v&nbsp;\u010cesku, mo\u017en\u00e1 se v\u00e1m to poda\u0159\u00ed n\u011bjak uti\u0161it, vykomunikovat. Ale kdy\u017e expandujete, tak v\u00e1s <strong>sleduje n\u011bkolik p\u00e1r\u016f o\u010d\u00ed<\/strong>\u2009\u2014\u2009konkurence, z\u00e1kazn\u00edci, agentury. Jakmile proto sl\u00edb\u00edte, \u017ee zbo\u017e\u00ed doru\u010d\u00edte do t\u00fddne, nestihnete to a&nbsp;z\u00e1kazn\u00edkovi p\u0159ijde do 10 dn\u016f, m\u016f\u017ee v\u00e1s <strong>\u0161patn\u00e1 recenze takto ze za\u010d\u00e1tku polo\u017eit<\/strong>. Rad\u011bji neslibujte nemo\u017en\u00e9, dejte si rezervu a&nbsp;z\u00e1kazn\u00edka p\u0159ekvapte t\u00edm, \u017ee mu zbo\u017e\u00ed dojde d\u0159\u00edv. Bude spokojen\u00fd a&nbsp;nap\u00ed\u0161e v\u00e1m hezkou recenzi. Tak\u017ee win\u2009\u2014\u2009win situace.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">12) Objednejte si u&nbsp;sv\u00e9 konkurence<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>T\u00edm jednodu\u0161e zjist\u00edte, jak\u00e9 jsou <strong>m\u00edstn\u00ed zvyklosti<\/strong>. Jak bal\u00ed z\u00e1silky, co obsahuje faktura\u2026v n\u011bkter\u00fdch zem\u00edch je nap\u0159\u00edklad zvykem ps\u00e1t na z\u00e1silku \u010d\u00edslo bytu. Zkr\u00e1tka takto m\u016f\u017eete p\u0159ij\u00edt na drobnosti, co pom\u016f\u017eou.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">13) Investice<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>P\u0159ipravte se na to, \u017ee v\u00e1s to bude st\u00e1t pen\u00edze a&nbsp;\u010das.<\/li><li>Necho\u010fte do zahrani\u010d\u00ed, pokud chcete m\u00edt od za\u010d\u00e1tku <strong>jednocifern\u00e9 PNO<\/strong>. Prost\u011b to tak ze za\u010d\u00e1tek nefunguje.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Byli jste na Adamov\u011b p\u0159edn\u00e1\u0161ce osobn\u011b? Jak se v\u00e1m l\u00edbila? Dejte n\u00e1m v\u011bd\u011bt do koment\u00e1\u0159\u016f.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teprve p\u0159ed chv\u00edl\u00ed mluvil Adam Funiok o chytr\u00fdch tipech ohledn\u011b zahrani\u010dn\u00ed expanze. Jsme rychl\u00edci a sd\u00edl\u00edme s v\u00e1mi tyto post\u0159ehy.<\/p>\n","protected":false},"author":5,"featured_media":5010,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[281],"tags":[],"class_list":["post-5009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5009"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5009"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5009\/revisions"}],"predecessor-version":[{"id":10617,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5009\/revisions\/10617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5010"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}