{"id":5082,"date":"2018-07-17T11:39:00","date_gmt":"2018-07-17T09:39:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/polske-zbozaky-co-musite-vedet\/"},"modified":"2021-09-21T12:20:52","modified_gmt":"2021-09-21T10:20:52","slug":"polske-zbozaky-co-musite-vedet","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/polske-zbozaky-co-musite-vedet\/","title":{"rendered":"Polsk\u00e9 zbo\u017e\u00e1ky: Co mus\u00edte v\u011bd\u011bt, ne\u017e na nich za\u010dnete inzerovat"},"content":{"rendered":"
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Ka\u017ed\u00fd e\u2011shopa\u0159 sn\u00ed o momentu, kdy jeho obchod za\u010dne fungovat samostatn\u011b a bez ka\u017edodenn\u00edch z\u00e1sah\u016f. M\u00e1te z\u00e1kazn\u00edky, kte\u0159\u00ed u v\u00e1s r\u00e1di nakupuj\u00ed a business vzkv\u00e9t\u00e1. A pak p\u0159ijde ot\u00e1zka: m\u00e1m expandovat?<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud se pro expanzi rozhodneme, hned po Slovensku je Polsko v\u011bt\u0161inou druhou volbou. D\u016fvody jsou jednoduch\u00e9: je bl\u00edzko<\/strong>, m\u00e1 podobn\u00e9 podm\u00ednky na trhu<\/strong> a docela malou jazykovou bari\u00e9ru<\/strong>. Proto v\u00e1m v dne\u0161n\u00edm \u010dl\u00e1nku pop\u00ed\u0161u nejv\u011bt\u0161\u00ed srovn\u00e1va\u010de a nesrovn\u00e1va\u010de zbo\u017e\u00ed, kter\u00e9 jsou v Polsku aktivn\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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Allegro.pl<\/h2>\n <\/div>\n <\/div>\n\n\n
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Nejv\u011bt\u0161\u00edm<\/strong> polsk\u00fdm serverem se zbo\u017e\u00edm je Allegro.pl. Schv\u00e1ln\u011b nep\u00ed\u0161u srovn\u00e1va\u010d, proto\u017ee se od klasick\u00fdch srovn\u00e1va\u010d\u016f zbo\u017e\u00ed hodn\u011b li\u0161\u00ed\u2009\u2014\u2009nepou\u017e\u00edv\u00e1 toti\u017e produktov\u00e9 karty<\/strong>. M\u00edsto toho p\u0159i vyhled\u00e1n\u00ed jednoho produktu vid\u00edte a\u017e stovky nab\u00eddek, ka\u017edou od jin\u00e9ho e\u2011shopu. To trochu zt\u011b\u017euje pr\u00e1ci s daty. Nem\u016f\u017eete si zobrazit jednotliv\u00e9 ceny a hodnocen\u00ed tak jednodu\u0161e, jako nap\u0159\u00edklad na \u010desk\u00e9 Heurece, \u010di n\u011bmeck\u00e9m Idealu.<\/p>\n <\/div>\n <\/div>\n\n\n

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\u010c\u00edsla ale mluv\u00ed jasn\u011b. Allegro je p\u00e1t\u00e1 nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed str\u00e1nka<\/strong> na polsk\u00e9m internetu, maj\u00ed p\u0159es 21 milion\u016f zaregistrovan\u00fdch \u00fa\u010dt\u016f a ka\u017edou minutu se prod\u00e1 p\u0159es 500 produkt\u016f<\/strong>. Pokud na n\u011bm chcete za\u010d\u00edt prod\u00e1vat, p\u0159ipravte se na n\u011bkolik nestandardn\u00edch situac\u00ed. Allegro p\u0159ij\u00edm\u00e1 produkty p\u0159es API, ne p\u0159es produktov\u00fd feed. S t\u00edm si v\u00e1\u0161 program\u00e1tor jist\u011b porad\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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Obr. 1: Takto vypadaj\u00ed nab\u00eddky na Allegro od re\u00e1ln\u00fdch shop\u016f a ne jednotliv\u00fdch prodejc\u016f. V\u00fdhodou tak\u00e9 je, \u017ee Allegro p\u0159\u00edmo zobrazuje, kolik lid\u00ed od v\u00e1s ji\u017e toto specifick\u00e9 zbo\u017e\u00ed nakoupilo<\/em>. <\/p>\n <\/div>\n <\/div>\n\n\n

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Ceneo.pl<\/h2>\n <\/div>\n <\/div>\n\n\n
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Druh\u00fdm nejv\u011bt\u0161\u00edm hr\u00e1\u010dem na trhu je Ceneo.pl, srovn\u00e1va\u010dov\u00fd gigant s \u00fadajn\u011b 15 a\u017e 20 % cel\u00e9ho e\u2011commerce<\/strong>. Tento web slou\u017e\u00ed stejn\u011b jako n\u00e1m zn\u00e1m\u00e9 srovn\u00e1va\u010de<\/strong>. Na produktov\u00e9 kart\u011b uk\u00e1\u017ee n\u011bkolik prodejc\u016f a jejich statistiky, po rozkliku pak v\u0161echny, kte\u0159\u00ed produkt nab\u00edzej\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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V z\u00e1kladn\u00edm nastaven\u00ed zobrazen\u00ed Ceneo uk\u00e1\u017ee obchody dle \u201cnejlep\u0161\u00edho\u201d\u2009\u2014\u2009se\u0159ad\u00ed je po porovn\u00e1n\u00ed hodnot CPC jednotliv\u00fdch nab\u00eddek, hodnocen\u00ed z\u00e1kazn\u00edk\u016f a ceny produktu. Abychom se dostali do t\u011bchto p\u0159edn\u00edch p\u0159\u00ed\u010dek, mus\u00edme za proklik platit a to od 0.35z\u0142 (cca. 2k\u010d). V p\u0159edv\u00e1no\u010dn\u00ed sez\u00f3n\u011b zdra\u017e\u00ed cenu za proklik v pr\u016fm\u011bru o 10\u2009\u2014\u200920 % z\u00e1kladu. Po\u010d\u00edtejte s t\u00edm, \u017ee z\u00e1kladn\u00edm biddingem se na p\u0159edn\u00ed pozice nedostanete. Velc\u00ed hr\u00e1\u010di r\u00e1di zainvestuj\u00ed do toho, aby v boxu \u201cwybrane oferty\u201d byli pr\u00e1v\u011b oni.<\/p>\n <\/div>\n <\/div>\n\n\n

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Skapiec<\/h2>\n <\/div>\n <\/div>\n\n\n
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Za zm\u00ednku stoj\u00ed srovn\u00e1va\u010d Skapiec, kter\u00fd nen\u00ed tolik efektivn\u00ed jako dva zm\u00edn\u011bn\u00ed ob\u0159i. U\u017e pohled do statistiky Alexa n\u00e1m \u0159ekne, \u017ee je \u201ca\u017e\u201d 212. nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed str\u00e1nkou na polsk\u00e9m internetu, co\u017e v\u0161ak st\u00e1le p\u0159iv\u00e1d\u00ed okolo 80 000 n\u00e1v\u0161t\u011bv za den<\/strong>. Mysl\u00edm si, \u017ee nejv\u011bt\u0161\u00edm tah\u00e1kem je napojen\u00ed na s\u00ed\u0165 Onet, kdy Skapiec rozh\u00e1z\u00ed reklamu do partnersk\u00fdch str\u00e1nek a vy m\u016f\u017eete dost\u00e1vat traffic i ze str\u00e1nek, ke kter\u00fdm nen\u00ed snadn\u00e9 se dostat\u2009\u2014\u2009jmenovit\u011b nap\u0159. Business Insider <\/strong>\u010di Forbes<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Domodi<\/h2>\n <\/div>\n <\/div>\n\n\n
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Pokud prod\u00e1v\u00e1te m\u00f3du, vyu\u017eijte srovn\u00e1va\u010d Domodi, polskou mutaci srovn\u00e1va\u010de u n\u00e1s zn\u00e1m\u00e9ho jako Glami<\/strong>. Domodi m\u00e1 v Polsku pom\u011brn\u011b aktivn\u00ed komunitu a \u017eiv\u00e9 \u00fa\u010dty na soci\u00e1ln\u00edch m\u00e9di\u00edch. Na Instagramu je sleduje 65 tis\u00edc lid\u00ed, zat\u00edmco jejich nejvyhled\u00e1van\u011bj\u0161\u00ed videa maj\u00ed v \u0159ad\u00e1ch sto tis\u00edc\u016f zhl\u00e9dnut\u00ed. Ne ka\u017ed\u00e9mu se na Domodi vzhledem k jeho sortimentu vyplat\u00ed inzerovat. Pokud nab\u00edz\u00edte m\u00f3du a dopl\u0148ky, bude v\u00e1m pravd\u011bpodobn\u011b fungovat l\u00e9pe ne\u017e ostatn\u00ed srovn\u00e1va\u010de. <\/p>\n <\/div>\n <\/div>\n\n\n

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<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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Obr.2: P\u0159i porovn\u00e1n\u00ed Allegro s Domodi, jejich zam\u011b\u0159en\u00ed na m\u00f3du a mlad\u00e9 \u017eeny p\u0159\u00edmo \u010di\u0161\u00ed\u2009\u2014\u2009m\u016f\u017eete si srd\u00ed\u010dkem ukl\u00e1dat zbo\u017e\u00ed do obl\u00edben\u00fdch, vid\u00edte p\u016fvodn\u00ed cenu i cenu po slev\u011b\u2009\u2014\u2009no nekupte to!<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Srovn\u00e1va\u010d\u016f na poli polsk\u00e9 e\u2011commerce existuje spoustu. V tomto \u010dl\u00e1nku jsem p\u0159edstavil ty nejzn\u00e1m\u011bj\u0161\u00ed. Zaj\u00edmalo by v\u00e1s toho o Polsku v\u00edce?<\/strong> T\u0159eba jak\u00e9 zp\u016fsoby dopravy a plateb jsou nejvyhled\u00e1van\u011bj\u0161\u00ed, nebo jak\u00e9 jsou rozd\u00edly v prodeji \u010desk\u00e9mu a polsk\u00e9mu z\u00e1kazn\u00edkovi? Pokud ano, r\u00e1d pro v\u00e1s p\u0159iprav\u00edm dal\u0161\u00ed \u010dl\u00e1nek na toto t\u00e9mata. <\/p>\n <\/div>\n <\/div>\n\n\n

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Chcete m\u00edt p\u0159ehled o tom, co je v BESTETO nov\u00e9ho? \u0158ekn\u011bte si o n\u00e1\u0161 newsletter<\/a>, r\u00e1di v\u00e1m ho po\u0161leme.<\/strong><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Ka\u017ed\u00fd e-shopa\u0159 sn\u00ed o momentu, kdy jeho obchod za\u010dne fungovat samostatn\u011b a bez ka\u017edodenn\u00edch z\u00e1sah\u016f. M\u00e1te z\u00e1kazn\u00edky, kte\u0159\u00ed u v\u00e1s r\u00e1di nakupuj\u00ed a business vzkv\u00e9t\u00e1.<\/p>\n","protected":false},"author":5,"featured_media":5083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[280],"tags":[31,48,50],"class_list":["post-5082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-srovnavace-zbozi","tag-allegro","tag-ceneo","tag-domodi"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5082"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5082"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5082\/revisions"}],"predecessor-version":[{"id":10630,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5082\/revisions\/10630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5083"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}