{"id":5109,"date":"2018-06-25T07:59:00","date_gmt":"2018-06-25T05:59:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-1\/"},"modified":"2022-11-18T10:45:03","modified_gmt":"2022-11-18T09:45:03","slug":"marketingove-novinky-1","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-1\/","title":{"rendered":"\u00dasp\u011b\u0161n\u00fd e-shop jde rozjet i z ob\u00fdv\u00e1ku a na Ko\u0161\u00edk.cz p\u0159ij\u00edm\u00e1 stravenky"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Marketingov\u00e9 novinky za minul\u00fd t\u00fdden jsou tady. Mrkn\u011bte, co nov\u00e9ho se p\u0159ihodilo.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>N\u00e1\u0161 SEO specialista Martin si pov\u00eddal s&nbsp;Nat\u00e1lkou z&nbsp;<strong>Mergada<\/strong> o&nbsp;spr\u00e1vn\u00e9 indexaci str\u00e1nek na vyhled\u00e1va\u010d\u00edch. <a href=\"https:\/\/www.besteto.cz\/seo-pro-e-shopy-video-jak-na-spravnou-indexaci-stranek-na-googlu-a-seznamu\">Rozhovor si poslechnete tady<\/a>.<\/li><li>Na <strong>BESTETO<\/strong> blogu n\u00e1m <a href=\"https:\/\/www.besteto.cz\/vyhodnocovani-ppc-kampani-pod-zastitou-apeku\">p\u0159ibyl \u010dl\u00e1nek od na\u0161eho PPC specialisty Luk\u00e1\u0161e<\/a>. P\u0159ivezl&nbsp;20 post\u0159eh\u016f ze \u0161kolen\u00ed od APEK o&nbsp;vyhodnocov\u00e1n\u00ed PPC kampan\u00ed.<\/li><li>P\u0159edn\u00e1\u0161ku z&nbsp;leto\u0161n\u00ed Nekonference od obchodn\u00edho \u0159editele <strong>BESTETO<\/strong> Vl\u00e1di P\u0159ichystala u\u017e najdete na blogu. <a href=\"https:\/\/www.besteto.cz\/video-z-nekonference-2018-prednaska-obchodniho-reditele-besteto-vladi-prichystala-o-zbozacich\">Video i&nbsp;prezentaci si pust\u00edte tady<\/a>.<\/li><li><strong>Mergado<\/strong> vydalo dva zaj\u00edmav\u00e9 \u010dl\u00e1nky, kter\u00e9 se t\u00fdkaj\u00ed expanze e\u2011shop\u016f do Rumunska. <a href=\"https:\/\/www.mergado.cz\/s-mergadem-do-zahranici-rumunsko-cast-1?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=S%20Mergadem%20do%20zahrani%C4%8D%C3%AD%3A%20Rumunsko%20%28%C4%8D%C3%A1st%201.%29\">Prvn\u00ed d\u00edl najdete tady<\/a>.<\/li><li>Jak v&nbsp;\u010cesku pou\u017e\u00edv\u00e1me internet a&nbsp;soci\u00e1ln\u00ed s\u00edt\u011b, <a href=\"https:\/\/tyinternety.cz\/socialni-site\/infografika-jak-cesi-vyuzivaji-ty-internety-a-socialni-site-v-roce-2018\/\">se do\u010dtete na <strong>Tyinternety.cz<\/strong><\/a>. Nap\u0159\u00edklad loni se ka\u017ed\u00fd den p\u0159ipojilo na soci\u00e1ln\u00ed s\u00edt\u011b 69&nbsp;% u\u017eivatel\u016f, tento rok je to u\u017e&nbsp;80&nbsp;%.<\/li><li><strong>Facebook<\/strong> nov\u011b p\u0159ich\u00e1z\u00ed <a href=\"https:\/\/newsfeed.cz\/facebook-zavadi-v-marketplace-nove-moznosti-reklamy\/\">s&nbsp;placenou reklamou na Marketplace<\/a>. P\u0159iplatit si za inzerci budou moct jak u\u017eivatel\u00e9, tak i&nbsp;firmy.<\/li><li>P\u0159e\u010dt\u011bte si p\u0159\u00edb\u011bh \u00fasp\u011b\u0161n\u00e9 e\u2011shopa\u0159ky Jozef\u00edny R\u016f\u017ei\u010dkov\u00e9, kter\u00e1 si bez <a href=\"https:\/\/ona.idnes.cz\/jozefina-ruzickova-marmelada-dj8-\/spolecnost.aspx?c=A180621_155937_spolecnost_jup\">nads\u00e1zky zalo\u017eila sv\u016fj obchod s&nbsp;marmel\u00e1dou doma v&nbsp;ob\u00fdv\u00e1ku<\/a>. Na kont\u011b m\u00e1 za sv\u00e9 v\u00fdrobky n\u011bkolik cen, mezi nimi i&nbsp;p\u0159\u00edmo z&nbsp;kr\u00e1lovstv\u00ed marmel\u00e1d\u2009\u2014\u2009Velk\u00e9 Brit\u00e1nie.<\/li><li>Zn\u00e1m\u00fd lond\u00fdnsk\u00fd e\u2011shop <strong>Asos<\/strong> pot\u011b\u0161il ochr\u00e1nce zv\u00ed\u0159at. Od nov\u00e9ho roku <a href=\"https:\/\/magazin.aktualne.cz\/asos-stahne-ze-sveho-e-shopu-vyrobky-z-hedvabi-kasmiru-moher\/r~8a5e6bdc746111e8a302ac1f6b220ee8\/?redirected=1529911726\">p\u0159estane prod\u00e1vat v\u00fdrobky, jejich\u017e materi\u00e1ly poch\u00e1zej\u00ed ze zv\u00ed\u0159at<\/a>. Pl\u00e1nuj\u00ed se p\u0159idat i&nbsp;dal\u0161\u00ed velk\u00e9 zna\u010dky jako t\u0159eba Zara nebo Primark. \u017de by inspirace pro ostatn\u00ed obchody s&nbsp;m\u00f3dou?<\/li><li><strong>Alza<\/strong> otev\u00edr\u00e1 v&nbsp;Praze <a href=\"https:\/\/www.czechcrunch.cz\/2018\/06\/alza-cz-otevira-v-praze-druhou-bezobsluznou-prodejnu-budoucnosti\/\">u\u017e druhou pobo\u010dku, ve kter\u00e9 nebudou \u017e\u00e1dn\u00ed zam\u011bstnanci<\/a> a&nbsp;lid\u00e9 se v&nbsp;n\u00ed obslou\u017e\u00ed sami. Oproti p\u016fvodn\u00ed p\u0159ibudou nov\u00e1 vylep\u0161en\u00ed, t\u0159eba lep\u0161\u00ed zvuk i&nbsp;obraz virtu\u00e1ln\u00edho zam\u011bstnance pro videochat.&nbsp;<\/li><li><strong>Ko\u0161\u00edk.cz<\/strong> m\u00e1 pro sv\u00e9 z\u00e1kazn\u00edky p\u0159\u00edjemnou novinku. <a href=\"https:\/\/tyinternety.cz\/e-commerce\/jsme-stravenkovy-narod-hlasi-kosik-cz-nove-i-u-nej-zaplatite-stravenkami-sodexo\/\">Platit p\u016fjde i&nbsp;stravenkami<\/a>. Zat\u00edm pouze t\u011bmi pap\u00edrov\u00fdmi, do budoucna i&nbsp;ze stravenkov\u00e9 karty.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Intern\u00ed <strong>BESTETO<\/strong> novinka: p\u00e1tek jsme si u\u017e\u00edvali na v\u00fdlet\u011b v&nbsp;p\u0159\u00edrod\u011b a&nbsp;taky na exkurzi v&nbsp;pivovaru \u010cern\u00e1 Hora. Nechyb\u011bl ani lesn\u00ed piknik. No nem\u00e1me my se&nbsp;dob\u0159e?<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/vylet_piknik_2018.jpg\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>To by bylo za minul\u00fd t\u00fdden v\u0161e. M\u011bjte se hezky a&nbsp;nenechte si zkazit n\u00e1ladu zamra\u010den\u00fdm po\u010das\u00edm.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketingov\u00e9 novinky za minul\u00fd t\u00fdden jsou tady. Mrkn\u011bte, co nov\u00e9ho se p\u0159ihodilo.<\/p>\n","protected":false},"author":5,"featured_media":5110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[7,32],"class_list":["post-5109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-facebook","tag-alza"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5109"}],"version-history":[{"count":3,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5109\/revisions"}],"predecessor-version":[{"id":17032,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5109\/revisions\/17032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5110"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}