{"id":5130,"date":"2018-06-08T09:41:00","date_gmt":"2018-06-08T07:41:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/glami-zavedlo-novy-zpusob-propagace-extended-network-vite-jak-na-ni\/"},"modified":"2021-09-21T12:24:17","modified_gmt":"2021-09-21T10:24:17","slug":"glami-zavedlo-novy-zpusob-propagace-extended-network-vite-jak-na-ni","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/glami-zavedlo-novy-zpusob-propagace-extended-network-vite-jak-na-ni\/","title":{"rendered":"Glami zavedlo novou funkci Extended Network. V\u00edte, jak na ni?"},"content":{"rendered":"
\n
\n \n

Glami p\u0159ibli\u017en\u011b dva m\u011bs\u00edce zp\u00e1tky, stejn\u011b jako Biano a Favi, p\u0159i\u0161lo s roz\u0161\u00ed\u0159enou mo\u017enost\u00ed propagace Glami Extended Network. U Glami, narozd\u00edl od ostatn\u00edch dvou zm\u00edn\u011bn\u00fdch, lze alespo\u0148 rozhodnout, zda se do t\u00e9to slu\u017eby od Googlu chcete zapojit. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Mo\u017enosti jsou v\u0161ak prozat\u00edm dost omezen\u00e9 a pokud chcete slu\u017ebu vyu\u017e\u00edvat, nen\u00ed moc zp\u016fsob\u016f jak inzerci kontrolovat. V \u010dl\u00e1nku se pod\u00edv\u00e1me na to, kde Extended Network naj\u00edt, co s n\u00edm lze d\u011blat, jak ho vyhodnotit a jak\u00e9 \u00fapravy se zde pl\u00e1nuj\u00ed. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Co je to Glami Extended Network?<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Glami Extended Network je slu\u017eba, d\u00edky kter\u00e9 m\u016f\u017eete produkty zas\u00edlan\u00e9 do Glami propagovat i v dal\u0161\u00edch s\u00edt\u00edch t\u0159et\u00edch stran<\/strong>. Slu\u017eba je sou\u010d\u00e1st\u00ed programu Google CSS (Comparision Shopping Services), kter\u00e1 umo\u017e\u0148uje porovn\u00e1va\u010d\u016fm, jako je Glami, Biano \u010di Favi inzerovat i v jejich syst\u00e9mech.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Glami uv\u00e1d\u00ed mo\u017enost inzerovat v display s\u00edt\u00edch, vyhled\u00e1vac\u00edch s\u00edt\u00edch a soci\u00e1ln\u00edch s\u00edt\u00edch. Moment\u00e1ln\u011b v\u0161ak funguje propagace pouze skrze produktovou inzerci (Shopping Ads) a dal\u0161\u00ed mo\u017enosti se teprve chystaj\u00ed. Detailn\u011bj\u0161\u00ed info o CSS najdete tady<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n
<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Produkt z Glami u shopu zapojen\u00e9ho do slu\u017eby Extended Network<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Jak slu\u017ebu spustit<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Slu\u017eba se automaticky spust\u00ed v\u0161em e\u2011shop\u016fm, kter\u00e9 jsou v placen\u00e9m re\u017eimu<\/strong> a pou\u017e\u00edvaj\u00ed Glami Pixel. Pokud tedy Extended Network vyu\u017e\u00edvat nechcete, je t\u0159eba j\u00edt do administrace a slu\u017ebu ru\u010dn\u011b vypnout<\/strong>. Mimo to lze slu\u017ebu vypnout tak\u00e9 v Merchants Centru.  D\u00e1le jde vylou\u010dit pouze dom\u00e9nu va\u0161\u00ed zna\u010dky z c\u00edlen\u00ed. Nejv\u011bt\u0161\u00ed probl\u00e9m je v\u0161ak to, \u017ee mo\u017enosti nastaven\u00ed jsou prozat\u00edm dost omezen\u00e9<\/strong> a tak nelze vybrat polo\u017eky, kter\u00e9 do syst\u00e9mu chcete zas\u00edlat, stejn\u011b jako nen\u00ed mo\u017en\u00e9 zjistit, jak\u00e9 polo\u017eky se ji\u017e inzeruj\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

M\u016f\u017ee tak\u00e9 nastat situace, kdy e\u2011shop bude m\u00edt o slu\u017ebu Extended Network z\u00e1jem, ale produktov\u00e1 inzerce mu stejn\u011b nepob\u011b\u017e\u00ed<\/strong>. K tomu dojde v p\u0159\u00edpad\u011b, \u017ee Google e\u2011shop nezobraz\u00ed kv\u016fli nespln\u011bn\u00ed podm\u00ednek tohoto vyhled\u00e1va\u010de. Ve v\u011bt\u0161in\u011b t\u011bchto p\u0159\u00edpad\u016f je d\u016fvod zam\u00edtnut\u00ed nezabezpe\u010den\u00fd web b\u011b\u017e\u00edc\u00ed na HTTP\u2009\u2014\u2009Glami o tom shopy informuje, sna\u017e\u00ed se situaci vy\u0159e\u0161it a chybu odstranit.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n
<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Mo\u017enosti nastaven\u00ed Extended Network naleznete pod z\u00e1lo\u017ekou \u201cNastaven\u00ed CPC\u201d na konci str\u00e1nky pod nastaven\u00edm CPC na kategorie<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Duplicitn\u00ed produkty v produktov\u00e9 inzerci<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

P\u0159i vyu\u017e\u00edv\u00e1n\u00ed produktov\u00fdch reklam v Adwords a Glami Extended Network m\u016f\u017ee doch\u00e1zet k tomu, \u017ee se stejn\u00fd produkt z jednoho shopu zobraz\u00ed dvakr\u00e1t<\/strong>. Obecn\u011b je pro Glami i Google c\u00edlem zobrazovat produkt od stejn\u00e9ho shopu pouze jednou. Pokud se tedy zbo\u017e\u00ed v produktov\u00e9 inzerci zobrazuje dvakr\u00e1t, znamen\u00e1 to, \u017ee syst\u00e9m nedok\u00e1zal tyto polo\u017eky automaticky rozpoznat a nap\u00e1rovat. Google na vylep\u0161en\u00ed tohoto algoritmu st\u00e1le pracuje.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Dost tak\u00e9 z\u00e1le\u017e\u00ed na datech, kter\u00e9 shop do syst\u00e9m\u016f zas\u00edl\u00e1\u2009\u2014\u2009v\u00fd\u0161e zm\u00edn\u011bn\u00e9ho nap\u00e1rov\u00e1n\u00ed produkt\u016f lze dos\u00e1hnout spr\u00e1vn\u00fdm zas\u00edl\u00e1n\u00edm identifik\u00e1tor\u016f<\/strong>. Ty mus\u00ed b\u00fdt uvedeny alespo\u0148 dva\u2009\u2014\u2009ide\u00e1ln\u011b element GTIN<\/strong> a BRAND<\/strong>. V p\u0159\u00edpad\u011b, \u017ee Google produkty nap\u00e1ruje, zobraz\u00ed se v\u017edy ten s lep\u0161\u00ed nab\u00eddkou. V n\u011bkter\u00fdch p\u0159\u00edpadech v\u0161ak m\u016f\u017ee b\u00fdt zobrazov\u00e1n\u00ed stejn\u00e9ho produktu dvakr\u00e1t pro dan\u00fd shop v\u00fdhodou, proto\u017ee z\u00edsk\u00e1v\u00e1 vy\u0161\u0161\u00ed impression share a s t\u00edm spojen\u00fd click share. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Vyhodnocen\u00ed Extended Network<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Mimo omezen\u00e9 mo\u017enosti nastaven\u00ed je tak\u00e9 probl\u00e9m se samostatn\u00fdm vyhodnocen\u00edm slu\u017eby. V administraci je moment\u00e1ln\u011b mo\u017en\u00e9 zjistit pouze po\u010det proklik\u016f a objedn\u00e1vek. Celkov\u00e9 tr\u017eby i n\u00e1klady z Extended Network spadaj\u00ed pod Glami, a tak nelze zjistit, kolik tato slu\u017eba vyd\u011blala, \u010di jak byla n\u00e1kladn\u00e1. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Glami u t\u00e9to slu\u017eby vyu\u017e\u00edv\u00e1 jejich statistik za del\u0161\u00ed \u010dasov\u00e9 obdob\u00ed, podle kter\u00fdch dan\u00e9mu e\u2011shopu v Extended Network PNO automaticky optimalizuje<\/strong>. Pokud tedy m\u00e1te na Glami dlouhodob\u011b PNO 15 %, budou se sna\u017eit o to, aby podobn\u00e9ho PNO dos\u00e1hli i ve slu\u017eb\u011b Extended Network. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n
<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Po\u010det objedn\u00e1vek a proklik\u016f naleznete ve statistik\u00e1ch po zakliknut\u00ed \u201cGLAMI Extended network\u201d<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Z\u00e1v\u011br<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Glami Extended Network, stejn\u011b jako ostatn\u00ed programy zapojen\u00e9 do Google CSS, m\u016f\u017eeme pova\u017eovat za zaj\u00edmavou mo\u017enost dal\u0161\u00ed propagace<\/strong>. Moment\u00e1ln\u011b je v\u0161ak v prvn\u00ed f\u00e1zi, kter\u00e1 je dost omezen\u00e1 a e\u2011shop prozat\u00edm nem\u00e1 t\u00e9m\u011b\u0159 \u017e\u00e1dnou kontrolu nad t\u00edm<\/strong>, co se zde bude inzerovat, stejn\u011b jako nen\u00ed schopen vyhodnotit v\u00fdsledky. Glami pl\u00e1nuje vylep\u0161en\u00ed statistik, dal\u0161\u00ed mo\u017enosti nastaven\u00ed a detailn\u011bj\u0161\u00ed info, na kter\u00e9 si v\u0161ak budeme muset chv\u00edli po\u010dkat. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Chcete m\u00edt p\u0159ehled o tom, co je v BESTETO nov\u00e9ho? \u0158ekn\u011bte si o n\u00e1\u0161 newsletter<\/a>, r\u00e1di v\u00e1m ho po\u0161leme.<\/strong><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Glami p\u0159ibli\u017en\u011b dva m\u011bs\u00edce zp\u00e1tky, stejn\u011b jako Biano a Favi, p\u0159i\u0161lo s roz\u0161\u00ed\u0159enou mo\u017enost\u00ed propagace Glami Extended Network.<\/p>\n","protected":false},"author":5,"featured_media":5131,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[280],"tags":[59,104,135],"class_list":["post-5130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-srovnavace-zbozi","tag-glami","tag-ppc","tag-vyhledavace-zbozi"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5130"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5130"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5130\/revisions"}],"predecessor-version":[{"id":10634,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5130\/revisions\/10634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5131"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}