{"id":5165,"date":"2018-05-15T19:20:00","date_gmt":"2018-05-15T17:20:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/ppc-na-stojaka-10-report\/"},"modified":"2025-02-06T15:07:21","modified_gmt":"2025-02-06T14:07:21","slug":"ppc-na-stojaka-10-report","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/ppc-na-stojaka-10-report\/","title":{"rendered":"Jak vyd\u011blat klient\u016fm pen\u00edze? Shrnut\u00ed p\u0159edn\u00e1\u0161ek z akce PPC na stoj\u00e1ka #10"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Takov\u00fd v\u00edtr jako dnes jsme na PPC na stoj\u00e1ka je\u0161t\u011b nem\u011bli. Sp\u00edk\u0159i se do toho op\u0159eli o&nbsp;sto \u0161est, proto\u017ee m\u00edt 15&nbsp;min na p\u0159edn\u00e1\u0161ku je docela fi\u010d\u00e1k. Jak jsme si to jubilejn\u00ed setk\u00e1n\u00ed u\u017eili a&nbsp;s jak\u00fdmi tipy p\u0159i\u0161li&nbsp;na\u0161i PPC host\u00e9, se do\u010dtete v&nbsp;\u010dl\u00e1nku.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Trochu jsme se b\u00e1li, \u017ee kv\u011btnov\u00e9 po\u010das\u00ed odrad\u00ed i&nbsp;na\u0161e nejzaryt\u011bj\u0161\u00ed fanou\u0161ky, kte\u0159\u00ed n\u00e1s vym\u011bn\u00ed za rand\u011bn\u00ed v&nbsp;parku. Na\u0161t\u011bst\u00ed se tak nestalo (d\u00edky, po\u010das\u00ed, tentokr\u00e1t jsi st\u00e1lo na na\u0161\u00ed stran\u011b) a&nbsp;dorazilo odhadem 50 n\u00e1v\u0161t\u011bvn\u00edk\u016f. A&nbsp;to u\u017e je docela slu\u0161n\u00e9 \u010d\u00edslo. I&nbsp;tentokr\u00e1t jsme se se\u0161li v&nbsp;hudebn\u00edm klubu Mersey, kter\u00fd se pomalu za\u010d\u00edn\u00e1 st\u00e1vat tradic\u00ed pro na\u0161e PPC setk\u00e1n\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Sp\u00edkry jsme poprosili, aby se s&nbsp;n\u00e1mi pod\u011blili o&nbsp;sv\u00e9 n\u00e1pady, jak klient\u016fm vyd\u011blat pen\u00edze. Zkus\u00edme v\u00e1m te\u010f p\u0159edat v&nbsp;n\u011bkolika bodech ty nej poznatky, kter\u00e9 n\u00e1m&nbsp;z\u016fstaly&nbsp;v&nbsp;hlav\u011b.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">PPC specialistka na voln\u00e9 noze Veronika Brindzov\u00e1<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Komunikujte pravideln\u011b se sv\u00fdmi klienty, je to d\u016fle\u017eit\u00e1 sou\u010d\u00e1st va\u0161\u00ed pr\u00e1ce. Vyhra\u010fte si na komunikaci \u010das, kter\u00fd si nech\u00e1te proplatit od klienta.<\/li><li>Nau\u010dte se \u0159\u00edkat klient\u016fm NE. Vy jste profesion\u00e1lov\u00e9, kte\u0159\u00ed sv\u00e9 pr\u00e1ci rozum\u00ed a&nbsp;jsou za ni zodpov\u011bdn\u00ed. U\u0161et\u0159\u00edte t\u00edm klientovi spoustu pen\u011bz.<\/li><li>Konkurenci nesta\u010d\u00ed&nbsp;analyzovat jen p\u0159ed spu\u0161t\u011bn\u00edm kampan\u011b, ale aspo\u0148 jedenkr\u00e1t m\u011bs\u00ed\u010dn\u011b. Zam\u011b\u0159te se na to, co uv\u00e1d\u00ed konkurence v&nbsp;inzer\u00e1tech, kam p\u0159iv\u00e1d\u00ed n\u00e1v\u0161t\u011bvn\u00edky (na kter\u00e9 str\u00e1nky), kam umis\u0165uje CTA&nbsp;atd.<\/li><li>Cht\u011bjte v\u017edy od va\u0161eho klienta, aby v\u00e1m \u0159ekl, jak\u00e9 on vn\u00edm\u00e1 konkuren\u010dn\u00ed v\u00fdhody jak\u00e9 konkurence.<\/li><li>Nau\u010dte se z\u00e1klady UX, kontrolujte, kam p\u0159iv\u00e1d\u00edte z\u00e1kazn\u00edky, jestli jsou str\u00e1nky p\u0159ehledn\u00e9, jestli je objedn\u00e1vkov\u00fd proces pr\u016fchoz\u00ed (ani nejlep\u0161\u00ed reklama neprod\u00e1, pokud \u010dlov\u011bk nem\u016f\u017ee p\u0159idat zbo\u017e\u00ed do ko\u0161\u00edku).<\/li><li>Pokud m\u00e1te mo\u017enost z\u00fa\u010dastnit se u\u017eivatelsk\u00e9ho testov\u00e1n\u00ed, jd\u011bte do&nbsp;toho.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"aspect-w-16 aspect-h-9\"><iframe title=\"PPC na stoj\u00e1ka - Ver\u010da Brindzov\u00e1\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/5VgMaQg1Ie0Ruj\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen loading=\"lazy\"> <\/iframe><\/div> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/Besteto_cz\/ppc-na-stojka-vera-brindzov\" title=\"PPC na stoj\u00e1ka - Ver\u010da Brindzov\u00e1\" target=\"_blank\">PPC na stoj\u00e1ka\u2009\u2014\u2009Ver\u010da Brindzov\u00e1<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/Besteto_cz\" target=\"_blank\">BESTETO<\/a><\/strong> <\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">David Velechovsk\u00fd ze Seznamu<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>To, \u017ee sn\u00ed\u017e\u00edte PNO, je\u0161t\u011b neznamen\u00e1, \u017ee klientovi vyd\u011bl\u00e1te pen\u00edze. Zam\u011b\u0159te se proto na&nbsp;zisk.<\/li><li>Kdy\u017e sn\u00ed\u017e\u00edte cenu za proklik, neznamen\u00e1 to, \u017ee se v\u00e1m bude v\u00edc da\u0159it. Doj\u00edt m\u016f\u017ee k&nbsp;n\u011bkolika v\u011bcem, nap\u0159\u00edklad se v\u00e1m sn\u00ed\u017e\u00ed pr\u016fm\u011brn\u00e1 pozice, po\u010det proklik\u016f, konverz\u00ed a&nbsp;celkov\u011b i&nbsp;obrat. P\u0159itom n\u00e1klady na spr\u00e1vu inzerce po\u0159\u00e1d&nbsp;m\u00e1te.<\/li><li>Roz\u0161\u00ed\u0159en\u00e9 (ETA) inzer\u00e1ty maj\u00ed v\u011bt\u0161\u00ed m\u00edru proklik\u016f.<\/li><li>\u010ctvrtina n\u00e1v\u0161t\u011bvnosti jde z&nbsp;mobil\u016f a&nbsp;d\u016fle\u017eit\u00e9 je, \u017ee roste konverzn\u00ed pom\u011br objedn\u00e1vek z&nbsp;mobilu.<\/li><li>To, \u017ee jednou nastav\u00edte kampa\u0148, neznamen\u00e1, \u017ee je to napo\u0159\u00e1d. Pr\u016fb\u011b\u017en\u011b kontrolujte, co jste kdysi ud\u011blali.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"aspect-w-16 aspect-h-9\"><iframe title=\"PPC na stoj\u00e1ka - David Velechovsk\u00fd\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/2I9BTrbEC6OyzF\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen loading=\"lazy\"> <\/iframe><\/div> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/Besteto_cz\/ppc-na-stojka-david-velechovsk\" title=\"PPC na stoj\u00e1ka - David Velechovsk\u00fd\" target=\"_blank\">PPC na stoj\u00e1ka\u2009\u2014\u2009David Velechovsk\u00fd<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/Besteto_cz\" target=\"_blank\">BESTETO<\/a><\/strong> <\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Tu\u010d\u0148\u00e1ci z&nbsp;igloonetu Adam \u0160ilhan a&nbsp;Luk\u00e1\u0161 Havl\u00edk<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>N\u011bkdy nen\u00ed pot\u0159eba vyd\u011bl\u00e1vat, ale \u0161et\u0159it.<\/li><li>Nem\u00e1 smysl testovat, pokud v\u00edme, \u017ee nasazov\u00e1n\u00ed zm\u011bn bude trvat p\u0159\u00edli\u0161 dlouho, anebo bude p\u0159\u00edli\u0161 drah\u00e9.<\/li><li>V\u011bt\u0161\u00ed kampan\u011b je nutn\u00e9 pl\u00e1novat v&nbsp;r\u00e1mci strategie pro v\u0161echny kan\u00e1ly z\u00e1rove\u0148.&nbsp;<\/li><li>Sledujte konkurenci, ide\u00e1ln\u011b automaticky (robotem).<\/li><li>Vzd\u011bl\u00e1vejte sv\u00e9 klienty i&nbsp;za cenu toho, \u017ee si potom za\u010dnou PPC spravovat sami. Sice n\u011bjak\u00fd k\u0161eft ztrat\u00edte, ale vybudujete si u&nbsp;nich d\u016fv\u011bru a&nbsp;v budoucnu se na v\u00e1s mo\u017en\u00e1 znova obr\u00e1t\u00ed.<\/li><li>Investice do bezpe\u010dnosti (https, \u0161ifrovan\u00e1 hesla, kl\u00ed\u010denka, po\u0159\u00e1dek v&nbsp;\u00fa\u010dtech\u2026) nevyd\u011bl\u00e1 pen\u00edze, ale m\u016f\u017ee jich hodn\u011b u\u0161et\u0159it.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"aspect-w-16 aspect-h-9\"><iframe title=\"Ppc na stojaka -  igloonet\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/2lNepXP6ugHKAH\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen loading=\"lazy\"> <\/iframe><\/div> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/slideshow\/ppc-na-stojaka-igloonet\/97205401\" title=\"Ppc na stojaka - igloonet\" target=\"_blank\">Ppc na stojaka\u2009\u2014\u2009igloonet<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/Besteto_cz\" target=\"_blank\">BESTETO<\/a><\/strong> <\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Ji\u0159\u00ed Homola z&nbsp;BESTETO<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Shrnul odpov\u011bdi n\u00e1v\u0161t\u011bvn\u00edk\u016f na to, jak\u00e9 jsou jejich tipy na v\u00fdd\u011ble\u010dn\u00e9 kampan\u011b (viz prvn\u00ed slide Jirkovy prezentace) a&nbsp;uk\u00e1zal konkr\u00e9tn\u00ed \u010d\u00edsla ze studie tr\u017eeb e\u2011shop\u016f za rok 2017. Ta m\u016f\u017eete vid\u011bt v&nbsp;prezentaci.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"aspect-w-16 aspect-h-9\"><iframe title=\"PPC na stoj\u00e1ka - Jirka Homola\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/3T3Hp2cMkNgAj1\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen loading=\"lazy\"> <\/iframe><\/div> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/Besteto_cz\/ppc-na-stojka-jirka-homola\" title=\"PPC na stoj\u00e1ka - Jirka Homola\" target=\"_blank\">PPC na stoj\u00e1ka\u2009\u2014\u2009Jirka Homola<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/Besteto_cz\" target=\"_blank\">BESTETO<\/a><\/strong> <\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Moc d\u011bkujeme v\u0161em, kte\u0159\u00ed dorazili. Z\u00e1rove\u0148 se s&nbsp;v\u00e1mi lou\u010d\u00edme, v&nbsp;l\u00e9t\u011b nech\u00e1me na\u0161e PPC na stoj\u00e1ka odpo\u010d\u00edvat a&nbsp;uvid\u00edme se s&nbsp;v\u00e1mi na podzim. Ale nezoufejte, <a href=\"https:\/\/www.besteto.cz\/nekonference-2018-pozvanka\">dorazte na na\u0161i \u010dervnovou Nekonferenci<\/a> a&nbsp;my si s&nbsp;v\u00e1mi r\u00e1di povykl\u00e1d\u00e1me.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Takov\u00fd v\u00edtr jako dnes jsme na PPC na stoj\u00e1ka je\u0161t\u011b nem\u011bli. Sp\u00edk\u0159i se do toho op\u0159eli o sto \u0161est, proto\u017ee m\u00edt 15 min na p\u0159edn\u00e1\u0161ku je docela fi\u010d\u00e1k.<\/p>\n","protected":false},"author":5,"featured_media":5166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[103,104,124,353],"class_list":["post-5165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-ppc-stojaka","tag-ppc","tag-sklik","tag-ppc-specialistka"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5165"}],"version-history":[{"count":2,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5165\/revisions"}],"predecessor-version":[{"id":16744,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5165\/revisions\/16744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5166"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}