{"id":5267,"date":"2018-02-22T18:40:00","date_gmt":"2018-02-22T17:40:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/ppc-na-stojaka-google-analytics\/"},"modified":"2022-11-15T13:23:47","modified_gmt":"2022-11-15T12:23:47","slug":"ppc-na-stojaka-google-analytics","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/ppc-na-stojaka-google-analytics\/","title":{"rendered":"PPC na stoj\u00e1ka #8: Chytr\u00e9 tipy o Google Analytics"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Google Analytics jako srde\u010dn\u00ed z\u00e1le\u017eitost. Tak to m\u00e1 Ver\u010da Brindzov\u00e1, kter\u00e1 p\u0159edn\u00e1\u0161ela na osm\u00e9m setk\u00e1n\u00ed PPC na stoj\u00e1ka. P\u0159ed chvilkou jsme skon\u010dili a&nbsp;hudebn\u00ed klub Mersey, kde jsme se tentokr\u00e1t se\u0161li, je\u0161t\u011b \u0161um\u00ed debatami&nbsp;marke\u0165\u00e1k\u016f.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Rozhodli jsme se, \u017ee po minul\u00e9m setk\u00e1n\u00ed u&nbsp;n\u00e1s v&nbsp;Nekav\u00e1rn\u011b se p\u0159esuneme o&nbsp;jedny dve\u0159e vedle, tedy do hudebn\u00edho klubu Mersey. A&nbsp;dob\u0159e jsme ud\u011blali. <strong>Trhli jsme toti\u017e rekord! <\/strong>Se\u0161lo se n\u00e1s asi 80. Takov\u00e9 mno\u017estv\u00ed marke\u0165\u00e1k\u016f by na\u0161e mal\u00e1 Nekav\u00e1rna jen t\u011b\u017eko zvl\u00e1dla.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/ppcnastojaka1.jpg\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>Ver\u010da je nejenom nad\u0161en\u00e1&nbsp;PPC\u010dka\u0159ka, ale i&nbsp;ryb\u00e1\u0159ka<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ver\u010da mluvila o&nbsp;tom, \u010demu se v\u011bnuje&nbsp;nejrad\u011bji, tedy o&nbsp;<strong>Google Analytics<\/strong> (GA). P\u0159i\u0161la s&nbsp;n\u011bkolika chytr\u00fdmi tipy<span class=\"amp\">&amp;<\/span>triky, jak s&nbsp;GA pracovat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>Co nap\u0159\u00edklad zazn\u011blo?<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Nezapome\u0148te <strong>v\u017edycky propojit<\/strong> Google Analytics s&nbsp;AdWords.&nbsp;Je to za\u010d\u00e1te\u010dnick\u00e1 chyba, ale st\u00e1v\u00e1&nbsp;se.&nbsp;<\/li><li>GA ned\u00e1vno <strong>prohodil sloupe\u010dky<\/strong> <em>U\u017eivatel\u00e9<\/em> a&nbsp;<em>N\u00e1v\u0161t\u011bvy<\/em>. Tak\u017ee a\u017e v\u00e1m budou s&nbsp;panikou v&nbsp;hlase volat klienti, \u017ee jim najednou padla n\u00e1v\u0161t\u011bvnost o&nbsp;desetitis\u00edce, pamatujte na&nbsp;to.<\/li><li>Potvrdilo se, \u017ee v\u011bt\u0161ina marke\u0165\u00e1k\u016f pou\u017e\u00edv\u00e1 ke sv\u00e9 pr\u00e1ci nejenom Google Analytics, ale i&nbsp;dal\u0161\u00ed n\u00e1stroje, kter\u00e9 s&nbsp;GA kombinuj\u00ed.<\/li><li>V GA se ob\u010das hod\u00ed vyu\u017e\u00edt <strong>manu\u00e1ln\u00ed UTM parametry<\/strong>. Ver\u010da je pou\u017e\u00edv\u00e1 nap\u0159\u00edklad u&nbsp;Gmail kampan\u00ed. M\u00e1 tak t\u0159eba p\u0159ehled o&nbsp;tom, kdy\u017e n\u011bkdo n\u011bco p\u0159epos\u00edl\u00e1 d\u00e1l. To toti\u017e v&nbsp;GA b\u011b\u017en\u011b nejde zm\u011b\u0159it, jev\u00ed se to nap\u0159\u00edklad jako direct.<\/li><li>Ver\u010da doporu\u010dila pou\u017e\u00edvat dopln\u011bk do GA <strong>Da Vinci Tools<\/strong>. Um\u00ed toti\u017e n\u011bkolik super f\u00edgl\u016f. T\u0159eba jde d\u00edky n\u011bmu <strong>p\u0159ichytit z\u00e1hlav\u00ed<\/strong> a&nbsp;segment. Tak\u017ee kdy\u017e potom rolujete dol\u016f, po\u0159\u00e1d vid\u00edte, co m\u00e1te nastaven\u00e9. Stejn\u011b tak v\u00e1m neust\u00e1le zobrazuje identifika\u010dn\u00ed \u010d\u00edslo GA. Milovn\u00edci barvi\u010dek pak ocen\u00ed funkci <em><strong>heat map<\/strong><\/em>\u2009\u2014\u2009ta um\u00ed v&nbsp;tabulk\u00e1ch podbarvit \u010d\u00edseln\u00e9 hodnoty, nebo z&nbsp;nich vyrob\u00ed sloupcov\u00fd graf. Ide\u00e1ln\u00ed tehdy, pokud se pot\u0159ebujete rychle zorientovat v&nbsp;\u010d\u00edslech.<\/li><li>Snadn\u00e9 vyhodnocen\u00ed odkaz\u016f na podstr\u00e1nky je <strong>jednodu\u0161\u0161\u00ed<\/strong> v&nbsp;GA ne\u017e v&nbsp;AdWords.<\/li><li>Pro remarketingov\u00e1 publika m\u016f\u017eete v&nbsp;GA vyu\u017e\u00edvat v\u00edce dimenz\u00ed a&nbsp;metrik ne\u017e v&nbsp;AdWords.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Brzy se m\u016f\u017eete t\u011b\u0161it na <strong>celou Ver\u010dinu prezentaci<\/strong> a&nbsp;tak\u00e9 video z\u00e1znam. Sledujte proto na\u0161e soci\u00e1ln\u00ed s\u00edt\u011b\u2009\u2014\u2009<a href=\"https:\/\/www.facebook.com\/BESTETO\/\">Facebook<\/a> nebo <a href=\"https:\/\/twitter.com\/besteto_cz\">Twitter<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/ppcnastojaka2.jpg\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>Mersey bylo zapln\u011bn\u00e9 a\u017e po vrchn\u00ed patro<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/ppcnastojaka3.jpg\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><i>Hl\u00e1s\u00edme se o&nbsp;sto \u0161est.<\/i><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/ppcnastojaka4.jpg\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><i>BESTETO t\u00fdm hl\u00e1s\u00ed \u00fasp\u011b\u0161n\u00e9 PPC na stoj\u00e1ka #8<\/i><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u0161em, kte\u0159\u00ed dorazili, d\u011bkujeme za hojnou \u00fa\u010dast a&nbsp;budeme se t\u011b\u0161\u00edt na dal\u0161\u00edm #ppcnastojaka!<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics jako srde\u010dn\u00ed z\u00e1le\u017eitost. Tak to m\u00e1 Ver\u010da Brindzov\u00e1, kter\u00e1 p\u0159edn\u00e1\u0161ela na osm\u00e9m setk\u00e1n\u00ed PPC na stoj\u00e1ka. P\u0159ed chvilkou jsme skon\u010dili a hudebn\u00ed klub Mersey, kde jsme se tentokr\u00e1t se\u0161li, je\u0161t\u011b \u0161um\u00ed debatami&nbsp;marke\u0165\u00e1k\u016f.<\/p>\n","protected":false},"author":5,"featured_media":5268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[103],"class_list":["post-5267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-ppc-stojaka"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5267"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5267"}],"version-history":[{"count":2,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5267\/revisions"}],"predecessor-version":[{"id":16825,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5267\/revisions\/16825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5268"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}