{"id":5427,"date":"2017-11-10T14:39:00","date_gmt":"2017-11-10T13:39:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-druhy-tyden-listopad\/"},"modified":"2025-02-06T15:55:59","modified_gmt":"2025-02-06T14:55:59","slug":"marketingove-novinky-druhy-tyden-listopad","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-druhy-tyden-listopad\/","title":{"rendered":"Marketingov\u00e9 novinky: Uber vzl\u00e9tne do oblak a Pepa.cz se vrac\u00ed na slevovou sc\u00e9nu"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>P\u0159in\u00e1\u0161\u00edme dal\u0161\u00ed po\u0159\u00e1dnou v\u00e1rku marketingov\u00fdch novinek.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>Je\u0161t\u011b p\u00e1rkr\u00e1t se vysp\u00edte a&nbsp;m\u00e1me tu <a href=\"https:\/\/www.besteto.cz\/ppc-na-stojaka-sona-petruzelova\">dal\u0161\u00ed <strong>PPC na stoj\u00e1ka<\/strong><\/a>. Tentokr\u00e1t na to jdeme m\u011bkce a&nbsp;budeme se bavit o&nbsp;tom, co v&nbsp;AdWords n\u00e1pov\u011bd\u011b PPC\u010dka\u0159i nenajdou.<\/li><li><strong>Pan Mergado<\/strong> si <a href=\"https:\/\/www.mergado.cz\/rozhovor-seznam-index-checker-pouziti\">pov\u00eddal s&nbsp;na\u0161\u00edm marketingov\u00fdm konzultantem<\/a> Martinem \u010ctvrtn\u00ed\u010dkem o&nbsp;aplikaci Seznam Index Checker.<\/li><li>Sepsali jsme pro v\u00e1s, <a href=\"https:\/\/www.besteto.cz\/dny-dopravy-zdarma-heureka-jak-na-to\">jak se p\u0159ihl\u00e1sit<\/a> ke Dn\u016fm dopravy zdarma na <strong>Heurec<\/strong>e. A&nbsp;potom jsme se pod\u00edvali na to, <a href=\"https:\/\/www.besteto.cz\/heureka-ddz-srovnani-dat-2016\">jak se da\u0159ilo b\u011bhem t\u00e9to akce<\/a> 20 e\u2011shop\u016fm minul\u00fd rok.<\/li><li><strong>Heureka<\/strong> <a href=\"https:\/\/blog.heureka.cz\/2017\/11\/08\/pri-opakovanych-nakupech-nove-prijdou-dotazniky-oz-jednou-za-90-dni\/\">p\u0159ich\u00e1z\u00ed s&nbsp;novinkou u&nbsp;Ov\u011b\u0159eno z\u00e1kazn\u00edky<\/a>. Pokud n\u011bkdo nakoup\u00ed v\u00edckr\u00e1t, dotazn\u00edk p\u0159ijde v&nbsp;krat\u0161\u00ed dob\u011b a&nbsp;to&nbsp;jednou za 90&nbsp;dn\u00ed.<\/li><li><strong>Twitter<\/strong> definitivn\u011b <a href=\"http:\/\/tyinternety.cz\/digital\/rozhodnuto-twitter-zvetsuje-tweety-280-znaku-vsechny\/\">opou\u0161t\u00ed \u0161katulku o&nbsp;140 znac\u00edch<\/a> a&nbsp;tweety roz\u0161i\u0159uje na 280. Pro v\u0161echny.<\/li><li>Facebook&nbsp;zav\u00e1d\u00ed novinku: ve Velk\u00e9 Brit\u00e1nii a&nbsp;Francii si m\u016f\u017eou lid\u00e9&nbsp;<a href=\"https:\/\/newsroom.fb.com\/news\/2017\/11\/send-money-to-friends-in-messenger-now-in-euros-and-british-pounds\/\">poslat pen\u00edze p\u0159es&nbsp;Messenger<\/a>. Tak uvid\u00edme, kdy tato vychyt\u00e1vka doraz\u00ed k&nbsp;n\u00e1m.<\/li><li><strong>Uber <\/strong>se rozhodl, \u017ee mu <a href=\"http:\/\/tyinternety.cz\/startupy\/uber-jde-do-vzduchu-letadlovou-taxi-dopravu-uberair-spusti-za-tri-roky-v-los-angeles\/\">pevn\u00e1 p\u016fda pod nohama nesta\u010d\u00ed<\/a>, a&nbsp;tak vzl\u00e9t\u00e1 do oblak. S&nbsp;letadlovou taxi dopravou za\u010dne v&nbsp;Los Angeles.<\/li><li><a href=\"http:\/\/tyinternety.cz\/digital\/plany-novou-jednicku-dlouho-nevydrzely-petr-sykora-prodava-klido-cz-vraci-se-znacka-pepa-cz\/\"><strong>Pepa.cz<\/strong> je zp\u011bt<\/a>. Jeho \u0159editel Petr S\u00fdkora ze sv\u011bta slev odch\u00e1z\u00ed.<\/li><li>Zakladatel <strong>Mall.cz<\/strong> Ond\u0159ej Fryc <a href=\"http:\/\/www.czechcrunch.cz\/2017\/11\/internetovy-miliardar-ondrej-fryc-investoval-desitky-milionu-korun-do-site-ovocnych-baru-fruitisimo\/\">investoval nemalou \u010d\u00e1stku <\/a>do s\u00edt\u011b ovocn\u00fdch bar\u016f Fruitisimo.&nbsp;<\/li><li>Na port\u00e1l <strong>Kickstarter<\/strong> vstupuje <a href=\"http:\/\/www.czechcrunch.cz\/2017\/11\/cesky-vyrobce-tenisek-z-konopi-vstupuje-na-portal-kickstarter-s-cilem-vybrat-pres-300-tisic-korun\/\">\u010desk\u00fd v\u00fdrobce tenisek z&nbsp;konop\u00ed<\/a>. Chce vybrat 15 tis\u00edc dolar\u016f.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><strong>\u200b<\/strong>A novinka z&nbsp;<strong>BESTETO<\/strong>: dnes jsme m\u011bli chytr\u00fd p\u00e1tek. Kolegov\u00e9 PPC\u010dka\u0159i si p\u0159ipravili pov\u00edd\u00e1n\u00ed o&nbsp;v\u011bcech, kter\u00e9 aktu\u00e1ln\u011b ve sv\u011bt\u011b PPC \u0159e\u0161\u00ed. A&nbsp;tak jsme pozorn\u011b poslouchali a&nbsp;vzd\u011bl\u00e1vali se.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/img_9750.jpg\" alt><\/figure><\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><strong>Chcete m\u00edt p\u0159ehled o&nbsp;tom, co je v&nbsp;BESTETO nov\u00e9ho? \u0158ekn\u011bte si <a href=\"https:\/\/www.besteto.cz\/newsletter\">o&nbsp;n\u00e1\u0161 newsletter<\/a>, r\u00e1di v\u00e1m ho po\u0161leme.<\/strong><\/p>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159in\u00e1\u0161\u00edme dal\u0161\u00ed po\u0159\u00e1dnou v\u00e1rku marketingov\u00fdch novinek.<\/p>\n","protected":false},"author":24,"featured_media":5428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[82,506],"class_list":["post-5427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-marketingove-novinky","tag-uber-2"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5427"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5427\/revisions"}],"predecessor-version":[{"id":46499,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5427\/revisions\/46499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5428"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}