{"id":5451,"date":"2017-10-26T12:17:00","date_gmt":"2017-10-26T10:17:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/heureka-audit-zdarma-rozhovor\/"},"modified":"2021-09-21T14:11:39","modified_gmt":"2021-09-21T12:11:39","slug":"heureka-audit-zdarma-rozhovor","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/heureka-audit-zdarma-rozhovor\/","title":{"rendered":"Audit inzerce na Heurece pro e-shopy zdarma"},"content":{"rendered":"
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E\u2011shopa\u0159i m\u016f\u017eou od tohoto t\u00fddne vid\u011bt v administraci Heureky v\u00fdzvu k auditu od BESTETO zdarma. O\u010d jde? To prozrad\u00ed n\u00e1\u0161 obchodn\u00ed \u0159editel Vl\u00e1\u010fa P\u0159ichystal.<\/p>\n <\/div>\n <\/div>\n\n\n

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Vl\u00e1\u010fo, co v\u0161echno m\u016f\u017eou e\u2011shopa\u0159i od auditu zdarma o\u010dek\u00e1vat?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Zku\u0161en\u00fd specialista zkontroluje hned n\u011bkolik v\u011bc\u00ed. Pod\u00edv\u00e1 se na nastaven\u00ed administrace, XML feed, obchodn\u00ed v\u00fdsledky a sp\u00e1rovanost. Potom po\u0161le doporu\u010den\u00ed, co by \u0161lo v inzerci na Heurece zlep\u0161it.<\/p>\n <\/div>\n <\/div>\n\n\n

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Jak\u00e9 zm\u011bny m\u016f\u017ee audit e\u2011shop\u016fm p\u0159in\u00e9st?<\/h2>\n <\/div>\n <\/div>\n\n\n
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T\u00edm, \u017ee u v\u011bt\u0161iny e\u2011shop\u016f dok\u00e1\u017eeme dos\u00e1hnout sp\u00e1rovanosti p\u0159es 90 %, zv\u00fd\u0161\u00ed se viditelnost produkt\u016f na Heurece. A to m\u016f\u017ee p\u0159in\u00e9st v\u00edce objedn\u00e1vek.<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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Jak dlouho trv\u00e1, ne\u017e e\u2011shopa\u0159\u016fm p\u0159ijde audit zpracovan\u00fd?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Po\u0161leme ho e\u2011mailem do t\u00fddne od doby, kdy se n\u00e1m ozvali. Jakmile se zaregistruj\u00ed p\u0159es formul\u00e1\u0159<\/a>, tak si vy\u017e\u00e1d\u00e1me p\u0159\u00edstupy do Heureky, zpracujeme audit a po\u0161leme.<\/p>\n <\/div>\n <\/div>\n\n\n

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M\u016f\u017ee si o audit \u0159\u00edct jak\u00fdkoliv e\u2011shop?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Ano, sta\u010d\u00ed, aby m\u011bl placenou inzerci na Heurece. Pokud m\u00e1 n\u011bkdo neplacen\u00fd re\u017eim, tak t\u011bm dok\u00e1\u017eeme pomoct jen velmi m\u00e1lo. V takov\u00e9m p\u0159\u00edpad\u011b se toti\u017e produkty neza\u0159azuj\u00ed do kategori\u00ed a jsou pouze ve full textu, n\u011bkde na konci v\u00fdsledk\u016f a\u017e za placen\u00fdmi. Tak\u017ee audit m\u00e1 v\u00fdznam pro e\u2011shopy s placenou verz\u00ed. Stejn\u011b tak se m\u016f\u017eou p\u0159ihl\u00e1sit i slovensk\u00e9 e\u2011shopy, i t\u011bm audit vypracujeme.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pro\u010d se audit t\u00fdk\u00e1 zrovna Heureky?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Spolupracujeme s n\u00ed u\u017e spoustu let a lid\u00e9 z Heureky se nap\u0159\u00edklad pravideln\u011b \u00fa\u010dastn\u00ed na\u0161\u00ed Nekonference. M\u00e1me n\u011bkolik certifikovan\u00fdch specialist\u016f a akce je p\u0159\u00ednosn\u00e1 jak pro Heureku, e\u2011shopy, tak i pro n\u00e1s. Jsme r\u00e1di, \u017ee se na ni upozor\u0148uje v jej\u00ed administraci.<\/p>\n <\/div>\n <\/div>\n\n\n

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Jak dlouho bude akce trvat?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Podle z\u00e1jmu, nen\u00ed \u010dasov\u011b omezen\u00e1. Nejv\u011bt\u0161\u00ed n\u00e1por e\u2011shop\u016f \u010dek\u00e1me na za\u010d\u00e1tku a pak pokra\u010duje asi m\u011bs\u00edc.<\/p>\n <\/div>\n <\/div>\n\n\n

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Dostanou e\u2011shopa\u0159i je\u0161t\u011b n\u011bco dal\u0161\u00edho krom\u011b n\u00e1vrh\u016f, co zlep\u0161it?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Ano, doporu\u010d\u00edme jim, kter\u00e9 slu\u017eby od n\u00e1s by jim pomohly. <\/p>\n <\/div>\n <\/div>\n\n\n

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Na jak\u00e9 nej\u010dast\u011bj\u0161\u00ed chyby p\u0159i auditech nar\u00e1\u017e\u00edte?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Hlavn\u011b na \u0161patnou sp\u00e1rovanost, proto\u017ee se ve feedu zas\u00edlaj\u00ed chybn\u00e9 kategorie. N\u00e1zev toti\u017e mus\u00ed m\u00edt n\u011bjak\u00e9 povinn\u00e9 \u010d\u00e1sti, jako t\u0159eba zna\u010dku a model. Ale spoust\u011b e\u2011shop\u016f n\u011bco chyb\u00ed. T\u0159eba do n\u00e1zvu produktu zadaj\u00ed modr\u00e9 rifle, ale u\u017e tam nen\u00ed zna\u010dka, velikost a u kosmetiky t\u0159eba objem v\u00fdrobku. Ale to je jen p\u0159\u00edklad, je to u ka\u017ed\u00e9ho e\u2011shopu individu\u00e1ln\u00ed. \u0158e\u0161\u00edme takto des\u00edtky a\u017e stovky r\u016fzn\u00fdch probl\u00e9m\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

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Chcete z\u00edskat audit izerce na Heurece zdarma? Sta\u010d\u00ed vyplnit tento formul\u00e1\u0159<\/a>.<\/h2>\n <\/div>\n <\/div>\n\n\n
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Chcete m\u00edt p\u0159ehled o tom, co je v Bestetu nov\u00e9ho? \u0158ekn\u011bte si o n\u00e1\u0161 newsletter<\/a>, r\u00e1di v\u00e1m ho po\u0161leme.<\/strong><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

E-shopa\u0159i m\u016f\u017eou od tohoto t\u00fddne vid\u011bt v administraci Heureky v\u00fdzvu k auditu od BESTETO zdarma. O\u010d jde? To prozrad\u00ed n\u00e1\u0161 obchodn\u00ed \u0159editel Vl\u00e1\u010fa P\u0159ichystal.<\/p>\n","protected":false},"author":5,"featured_media":5452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[280],"tags":[],"class_list":["post-5451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-srovnavace-zbozi"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5451"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5451"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5451\/revisions"}],"predecessor-version":[{"id":10679,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5451\/revisions\/10679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5452"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}