{"id":5460,"date":"2017-10-24T10:56:00","date_gmt":"2017-10-24T08:56:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/parametry-heureka-jak-pouzivat\/"},"modified":"2025-03-04T15:40:20","modified_gmt":"2025-03-04T14:40:20","slug":"parametry-heureka-jak-pouzivat","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/parametry-heureka-jak-pouzivat\/","title":{"rendered":"Jak p\u0159edb\u011bhnout konkurenci? Pou\u017e\u00edvejte parametry na Heurece"},"content":{"rendered":"
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Pro\u010d jsou parametry na Heurece d\u016fle\u017eit\u00e9 a jak na n\u011b? Tentokr\u00e1t porad\u00ed n\u00e1\u0161 marketingov\u00fd konzultant Filip Va\u0161\u00ed\u010dek.<\/p>\n <\/div>\n <\/div>\n\n\n

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Podce\u0148ovat parametry na Heurece se nevypl\u00e1c\u00ed. A to hlavn\u011b tehdy, pokud prod\u00e1v\u00e1te zbo\u017e\u00ed, kter\u00e9 nen\u00ed \u00fapln\u011b b\u011b\u017en\u00e9<\/strong>. Poj\u010fme se na n\u011b pod\u00edvat zbl\u00edzka. <\/p>\n <\/div>\n <\/div>\n\n\n

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K \u010demu jsou parametry dobr\u00e9<\/h2>\n <\/div>\n <\/div>\n\n\n
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\u010cl\u00e1nek voln\u011b navazuje na p\u0159edchoz\u00ed doporu\u010den\u00ed jak p\u00e1rovat na Heurece<\/a>. Jak jsou parametry d\u016fle\u017eit\u00e9, vysv\u011btl\u00edm na jednoduch\u00e9m p\u0159\u00edkladu.<\/p>\n <\/div>\n <\/div>\n\n\n

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P\u0159edstavte si, \u017ee z\u00e1kazn\u00edk sh\u00e1n\u00ed kancel\u00e1\u0159skou \u017eidli. A\u0165 u\u017e hled\u00e1 p\u0159\u00edmo na Heurece, nebo t\u0159eba nap\u00ed\u0161e kl\u00ed\u010dov\u00e9 slovo \u201ckancel\u00e1\u0159sk\u00e1 \u017eidle\u201d do Googlu (kde je i v neplacen\u00e9m vyhled\u00e1v\u00e1n\u00ed odkaz do kategorie Heureky Kancel\u00e1\u0159sk\u00e1 k\u0159esla na jedn\u00e9 z prvn\u00edch p\u0159\u00ed\u010dek), dostane se na tuto str\u00e1nku: https:\/\/kancelarska-kresla.heureka.cz\/<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Celkov\u011b je ke 18. \u0159\u00edjnu 2017 na t\u00e9to str\u00e1nce za\u0159azeno 8 420<\/strong> kancel\u00e1\u0159sk\u00fdch \u017eidl\u00ed. Na prvn\u00ed str\u00e1nce je prvn\u00edch 20 TOP produkt\u016f. Z\u00e1kazn\u00edk m\u00e1 ov\u0161em na \u017eidli konkr\u00e9tn\u00ed po\u017eadavky<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Na li\u0161t\u011b vlevo (obr\u00e1zek 1) za\u010dne zatrh\u00e1vat filtry a t\u00edm se zmen\u0161uje po\u010det produkt\u016f<\/strong>, kter\u00e9 pro n\u011bj p\u0159ipadaj\u00ed v \u00favahu.<\/p>\n <\/div>\n <\/div>\n\n\n

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Obr\u00e1zek 1<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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Pot\u00e9 co si zvol\u00ed maxim\u00e1ln\u00ed cenu, nastav\u00ed nap\u0159\u00edklad to, \u017ee \u017eidle m\u00e1 m\u00edt podru\u010dky. Jen t\u011bmito dv\u011bma filtry se celkov\u00fd po\u010det kancel\u00e1\u0159sk\u00fdch \u017eidl\u00ed zmen\u0161il na 224 produkt\u016f<\/strong>. <\/p>\n <\/div>\n <\/div>\n\n\n

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A\u017e si z\u00e1kazn\u00edk navol\u00ed dal\u0161\u00ed po\u017eadavky jako nosnost, barvu nebo hloubku sed\u00e1ku, zobraz\u00ed se na Heurece jen 15 produkt\u016f<\/strong> (viz obr\u00e1zek 2\u2009\u2014\u2009z\u00e1kazn\u00edk zadal sv\u00e9 po\u017eadavky a vyfiltrovalo se pouze 15 produkt\u016f).<\/p>\n <\/div>\n <\/div>\n\n\n

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Obr\u00e1zek 2<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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<\/a>  <\/a><\/p>\n <\/div>\n <\/div>\n\n\n

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Spr\u00e1vn\u00fdm pou\u017e\u00edv\u00e1n\u00edm parametr\u016f je tedy mo\u017en\u00e9 \u201cp\u0159edb\u011bhnout\u201d konkurenci<\/strong>. Spousta e\u2011shop\u016f toti\u017e s parametry v\u016fbec nepracuje<\/strong>, p\u0159\u00edpadn\u011b je nepou\u017e\u00edv\u00e1 p\u0159esn\u011b tak, jak by se m\u011blo.<\/p>\n <\/div>\n <\/div>\n\n\n

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Nastaven\u00ed parametr\u016f ve feedu<\/h2>\n <\/div>\n <\/div>\n\n\n
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Jak ale pracovat s parametry ve feedu? Uk\u00e1\u017eeme v\u00e1m to na p\u0159\u00edkladu kancel\u00e1\u0159sk\u00fdch k\u0159esel.<\/p>\n <\/div>\n <\/div>\n\n\n

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Prvn\u00ed 3 filtry se berou z povinn\u00fdch element\u016f pro dostupnost <DELIVERY_DATE>, cenu <PRICE_VAT> a v\u00fdrobce <MANUFACTURER>. To m\u00e1 v\u011bt\u0161ina obchod\u016f. Zbytek parametr\u016f je nutn\u00e9 m\u00edt u ka\u017ed\u00e9ho SHOPITEM<\/strong> podle tohoto form\u00e1tu.<\/p>\n <\/div>\n <\/div>\n\n\n

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<PARAM>

  <PARAM_NAME>Nosnost<\/PARAM_NAME>

  <VAL>100 kg<\/VAL>

<\/PARAM>

<PARAM>

  <PARAM_NAME>Barva op\u011br\u00e1ku<\/PARAM_NAME>

  <VAL>modr\u00e1<\/VAL>

<\/PARAM>

<PARAM>

  <PARAM_NAME>Mechanika<\/PARAM_NAME>

  <VAL>houpac\u00ed<\/VAL>

<\/PARAM><\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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A tak podobn\u011b.<\/p>\n <\/div>\n <\/div>\n\n\n

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Zam\u011b\u0159te se na filtr \u201cPo\u017eadovan\u00e9 vlastnosti\u201d. Nen\u00ed to toti\u017e n\u00e1zev parametru, kde se do elementu VAL dopln\u00ed hodnota. V kategorii kancel\u00e1\u0159sk\u00fdch k\u0159esel tento filtr najdete v po\u017eadovan\u00fdch vlastnostech \u201cs op\u011brkou hlavy\u201d. Takto to bude i v n\u00e1zvu parametru a v elementu VAL bude hodnota \u201cANO\u201d.<\/p>\n <\/div>\n <\/div>\n\n\n

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<PARAM>

  <PARAM_NAME>S op\u011brkou hlavy<\/PARAM_NAME>

  <VAL>ANO<\/VAL>

<\/PARAM><\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud v\u00e1s zaj\u00edm\u00e1, na kter\u00e9 dal\u0161\u00ed parametry se pou\u017e\u00edv\u00e1 hodnota ano\/\u200bne, p\u0159e\u010dt\u011bte si tento \u010dl\u00e1nek<\/a>. Najdete v n\u011bm n\u00e1vod, jak spr\u00e1vn\u011b zad\u00e1vat parametry do feedu a \u010demu se vyhnout. N\u011bkter\u00e9 kategorie maj\u00ed parametry povinn\u00e9, o t\u011bch se dozv\u00edte tady<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud tedy m\u00e1te eshop, kter\u00fd prod\u00e1v\u00e1 unik\u00e1tn\u00ed zbo\u017e\u00ed, spr\u00e1vn\u00e9 pou\u017e\u00edv\u00e1n\u00ed parametr\u016f je z\u00e1klad.<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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Jak postupovat<\/h2>\n <\/div>\n <\/div>\n\n\n
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U\u017e v\u00edte, pro\u010d jsou parametry d\u016fle\u017eit\u00e9 a jak s nimi pracovat. Jak p\u0159esn\u011b postupovat d\u00e1l?<\/p>\n <\/div>\n <\/div>\n\n\n

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1)<\/strong> Zkontrolujte si, do kter\u00fdch kategori\u00ed na Heurece jsou va\u0161e produkty za\u0159azen\u00e9.<\/p>\n <\/div>\n <\/div>\n\n\n

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2) <\/strong>Projd\u011bte si, jak\u00e9 parametry Heureka v t\u011bchto kategori\u00edch pou\u017e\u00edv\u00e1.<\/p>\n <\/div>\n <\/div>\n\n\n

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3)<\/strong> Pokud parametry nepou\u017e\u00edv\u00e1te spr\u00e1vn\u011b, opravte si je nebo dopl\u0148te.<\/p>\n <\/div>\n <\/div>\n\n\n

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4)<\/strong> Pokud byste nev\u011bd\u011bli, jak na parametry vyzr\u00e1t, obra\u0165te se na n\u00e1s<\/a>. R\u00e1di pom\u016f\u017eeme.<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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Chcete m\u00edt p\u0159ehled o tom, co je v Bestetu nov\u00e9ho? \u0158ekn\u011bte si o n\u00e1\u0161 newsletter<\/a>, r\u00e1di v\u00e1m ho po\u0161leme.<\/strong><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Pro\u010d jsou parametry na Heurece d\u016fle\u017eit\u00e9 a jak na n\u011b? Tentokr\u00e1t porad\u00ed n\u00e1\u0161 marketingov\u00fd konzultant Filip Va\u0161\u00ed\u010dek.<\/p>\n","protected":false},"author":5,"featured_media":5461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[280],"tags":[135,138,293],"class_list":["post-5460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-srovnavace-zbozi","tag-vyhledavace-zbozi","tag-xml-feed","tag-srovnavace-zbozi"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5460"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5460\/revisions"}],"predecessor-version":[{"id":10670,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5460\/revisions\/10670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5461"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}