{"id":5525,"date":"2017-09-08T13:59:26","date_gmt":"2017-09-08T11:59:26","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-druhy-tyden-zari\/"},"modified":"2021-09-19T18:54:41","modified_gmt":"2021-09-19T16:54:41","slug":"marketingove-novinky-druhy-tyden-zari","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-druhy-tyden-zari\/","title":{"rendered":"Marketingov\u00e9 novinky: miliarda hodin denn\u011b na Youtube a Kvitov\u00e1 jako kr\u00e1lovna soci\u00e1ln\u00edch s\u00edt\u00ed"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Cesta vlakem z &nbsp;e\u2011commerce konference Shopcamp je ide\u00e1ln\u00ed k&nbsp;tomu, abych pro v\u00e1s i&nbsp;tentokr\u00e1t dala dohromady marketingov\u00e9 novinky z&nbsp;uplynul\u00e9ho t\u00fddne. Jdeme na&nbsp;to.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>Facebook, Twitter, Instagram. V&nbsp;\u010dem se li\u0161\u00ed a&nbsp;v \u010dem jsou si naopak podobn\u00e9? <a href=\"https:\/\/www.besteto.cz\/socialni-site-rozdily-a-jak-na-ne\">Mrkn\u011bte na tento \u010dl\u00e1nek<\/a>, sepsala jsem, co n\u00e1m v&nbsp;<strong>Bestetu<\/strong> (ne)funguje.<\/li><li>Inzerujete na Slovensku a&nbsp;p\u0159em\u00fd\u0161l\u00edte o&nbsp;dynamick\u00e9m remarketingu? A&nbsp;pou\u017e\u00edv\u00e1te <strong>Mergado<\/strong>? Pak se v\u00e1m bude hodit <a href=\"https:\/\/www.besteto.cz\/dynamicky-remarketing-pro-slovensko\">tento \u010dupr n\u00e1vod<\/a>, kter\u00fd dal dohromady n\u00e1\u0161 PPC specialista Jirka Homola.<\/li><li><a href=\"https:\/\/www.mergado.cz\/fie-novinky-zari\">Novinky okolo Feed Image Editoru<\/a>, kter\u00fd upravuje obr\u00e1zky produkt\u016f na Facebooku, shrnula K\u00e1\u0165a \u0160majzrov\u00e1 z&nbsp;<strong>Mergada<\/strong>.<\/li><li>Heureka zav\u00e1d\u00ed blogov\u00e9 lekce, jak s&nbsp;t\u00edmto vyhled\u00e1va\u010dem zbo\u017e\u00ed pracovat. <a href=\"https:\/\/blog.heureka.cz\/2017\/09\/05\/lekce-1-registrace-a-aktivace-obchodu\/\">A&nbsp;bere to p\u011bkn\u011b od za\u010d\u00e1tku<\/a>.<\/li><li>Kdo je kr\u00e1lem \u010di kr\u00e1lovnou v&nbsp;soci\u00e1ln\u00edch s\u00edt\u00edch v&nbsp;\u010cesk\u00e9 republice? Pomyslnou korunku z\u00edskala Petra Kvitov\u00e1. <a href=\"http:\/\/www.forbes.cz\/kdo-ovlada-facebook-a-instagram-ceskym-socialnim-sitim-kraluje-kvitova\/\">P\u00ed\u0161e o&nbsp;tom <strong>Forbes<\/strong><\/a>.<\/li><li>O zna\u010dk\u00e1ch, vztah\u016f z\u00e1kazn\u00edk\u016f k&nbsp;nim i&nbsp;o rebrandingu Notina si <strong>Tyinternety.cz<\/strong> pov\u00eddaly s&nbsp;<a href=\"http:\/\/tyinternety.cz\/rozhovory\/cesta-k-tomu-aby-zakaznici-milovali-vasi-znacku-je-dnes-slozitejsi\/\">marketingovou expertkou Gabrielou Lungu<\/a>.<\/li><li>Miliarda hodin denn\u011b. Tolik \u010dasu pr\u00fd str\u00e1v\u00ed lid\u00e9 na Youtube podle <strong>Roberta Kyncla<\/strong>. <a href=\"http:\/\/tyinternety.cz\/rozhovory\/lide-denne-konzumuji-youtube-pres-miliardu-hodin-rika-robert-kyncl-nejvyse-postaveny-cech-online-videi\/\">Rozhovor najdete tady<\/a>.<\/li><li>O tom, \u017ee z&nbsp;kombinace AdWords a&nbsp;Facebook nemus\u00edte nutn\u011b zvolit jen jednoho \u0161ampi\u00f3na, <a href=\"http:\/\/newsfeed.cz\/jak-zkombinovat-facebook-a-adwords\/\">p\u00ed\u0161e <strong>Newsfeed<\/strong><\/a>. M\u016f\u017eete pracovat s&nbsp;ob\u011bma.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Intern\u00ed novinka p\u0159\u00edmo z&nbsp;<strong>Besteta<\/strong>: i&nbsp;letos jsme vyrazili na e\u2011commerce konferenci <strong>Shopcamp<\/strong>. O&nbsp;p\u0159edn\u00e1\u0161ky, networking, workshopy a&nbsp;dobroty nebylo nouze. U\u017e brzy se m\u016f\u017eete t\u011b\u0161it na report\u00e1\u017e p\u0159\u00edmo z&nbsp;m\u00edsta \u010dinu.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/shopcamp_0.jpg\" alt><\/figure><\/div>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cesta vlakem z &nbsp;e-commerce konference Shopcamp je ide\u00e1ln\u00ed k tomu, abych pro v\u00e1s i tentokr\u00e1t dala dohromady marketingov\u00e9 novinky z uplynul\u00e9ho t\u00fddne. Jdeme na to.<\/p>\n","protected":false},"author":0,"featured_media":5526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[82],"class_list":["post-5525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5525"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5526"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}