{"id":5528,"date":"2021-07-13T07:06:00","date_gmt":"2021-07-13T05:06:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/socialni-site-rozdily-a-jak-na-ne\/"},"modified":"2022-11-24T13:26:04","modified_gmt":"2022-11-24T12:26:04","slug":"socialni-site-rozdily-a-jak-na-ne","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/socialni-site-rozdily-a-jak-na-ne\/","title":{"rendered":"Soci\u00e1ln\u00ed s\u00edt\u011b: Facebook, Twitter, Instagram a jejich rozd\u00edly"},"content":{"rendered":"
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Facebook, Instagram, LinkedIn a Twitter<\/strong> je takov\u00fd must have ka\u017ed\u00e9 firmy. Na ka\u017edou soci\u00e1ln\u00ed s\u00ed\u0165 se ale hod\u00ed jin\u00fd obsah. Mo\u017en\u00e1 p\u0159i tvorb\u011b p\u0159\u00edsp\u011bvk\u016f nad t\u00edm moc nep\u0159em\u00fd\u0161l\u00edte a \u0159\u00edk\u00e1te si, \u017ee to je p\u0159ece jedno. Anebo ne? Tu\u0161\u00edte spr\u00e1vn\u011b. Nen\u00ed. Ka\u017ed\u00e1 z t\u011bchto zmi\u0148ovan\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed je tro\u0161ku jin\u00e1. Nutn\u011b to neznamen\u00e1, \u017ee to, co postnete na Facebook, u\u017e nem\u016f\u017eete d\u00e1t na Twitter. O tom to nen\u00ed. Ale ur\u010dit\u00fd typ p\u0159\u00edsp\u011bvku zkr\u00e1tka bude na n\u011bkter\u00e9 s\u00edti z\u00e1\u0159it, zat\u00edmco na druh\u00e9 propadne. Pod\u011bl\u00edme se s v\u00e1mi o to, jak a co n\u00e1m (ne)funguje v Bestetu<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Facebook<\/h2>\n <\/div>\n <\/div>\n\n\n
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Jak uv\u00e1d\u00ed Newsfeed<\/a>, v \u010cesku m\u00e1 4,8 milion\u016f u\u017eivatel\u016f<\/strong>. A toto \u010d\u00edslo po\u0159\u00e1d roste. U\u017e to je p\u00e1dn\u00fd d\u016fvod k tomu, abyste si na spr\u00e1v\u011b va\u0161eho Facebook profilu dali z\u00e1le\u017eet. V \u010cesk\u00e9 republice je to vlastn\u011b takov\u00e1 vlajkov\u00e1 lo\u010f mezi v\u0161emi soci\u00e1ln\u00edmi s\u00edt\u011bmi. Komunikace na Facebooku se bude pro ka\u017edou firmu tro\u0161ku li\u0161it a to t\u00edm, jak\u00fd m\u00e1 obor podnik\u00e1n\u00ed, firemn\u00ed kulturu, jak komunikuje se sv\u00fdmi z\u00e1kazn\u00edky atd. D\u00e1 se v\u0161ak naj\u00edt n\u011bkolik spole\u010dn\u00fdch bod\u016f, kter\u00e9 prost\u011b funguj\u00ed, nehled\u011b na to kdo jste, co d\u011bl\u00e1te a jak to d\u011bl\u00e1te.<\/p>\n <\/div>\n <\/div>\n\n\n

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Co n\u00e1m (ne)funguje:<\/h2>\n <\/div>\n <\/div>\n\n\n
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Fotky<\/h3>\n <\/div>\n <\/div>\n\n\n
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S\u00edla fotek na Facebooku je obrovsk\u00e1. Vyu\u017eijte toho. A\u0165 u\u017e jedete na firemn\u00ed teambuilding, m\u00e1te v pr\u00e1ci ps\u00ed n\u00e1v\u0161t\u011bvu nebo jste si hromadn\u011b objednali pizzu k ob\u011bdu. Tyto p\u0159\u00edsp\u011bvky n\u00e1m v Bestetu funguj\u00ed nejl\u00e9pe. Lid\u00e9 na n\u011b kliknou v pr\u016fm\u011bru 10kr\u00e1t v\u00edc<\/strong>, ne\u017e na p\u0159\u00edsp\u011bvky z blogu (odkazy na \u010dl\u00e1nky). \u010c\u00edm to je? Nejsp\u00ed\u0161 t\u00edm, \u017ee se jedn\u00e1 o n\u011bco, co lidi bav\u00ed a zaj\u00edm\u00e1. Zaj\u00edm\u00e1 je, jak to ve firm\u011b chod\u00ed. Je p\u0159\u00edjemn\u00e9 vid\u011bt, \u017ee jste z masa a kost\u00ed\u2009\u2014\u2009slav\u00edte narozeniny, m\u00e1te r\u00e1di zv\u00ed\u0159ata a neberete se p\u0159\u00edli\u0161 v\u00e1\u017en\u011b. <\/p>\n <\/div>\n <\/div>\n\n\n

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TIP! Ob\u010das mrkn\u011bte do kalend\u00e1\u0159e a upozorn\u011bte na to, \u017ee je sv\u011btov\u00fd den UFO. Nebo den \u010dokol\u00e1dy. Anebo \u017ee po\u010d\u00edta\u010de slav\u00ed sv\u00e1tek. Prost\u011b obsah trochu odleh\u010dete a p\u00e1r pale\u010dk\u016f m\u00e1te jist\u00fdch.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Videa<\/h3>\n <\/div>\n <\/div>\n\n\n
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Ta na Facebook fanou\u0161ky plat\u00ed. A nen\u00ed se \u010demu divit, nemus\u00ed nic \u010d\u00edst a vy\u017eaduje to vlastn\u011b minim\u00e1ln\u00ed snahu\u2009\u2014\u2009kliknete na play a u\u017e se jen bav\u00edte. I v p\u0159\u00edpad\u011b vide\u00ed funguje, \u017ee \u010d\u00edm je osobn\u011bj\u0161\u00ed <\/strong>(nap\u0159\u00edklad p\u0159\u00edmo z kancel\u00e1\u0159\u00ed ve va\u0161\u00ed firm\u011b), t\u00edm v\u00edc pozornosti p\u0159it\u00e1hne.<\/p>\n <\/div>\n <\/div>\n\n\n

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\u010cl\u00e1nky<\/h3>\n <\/div>\n <\/div>\n\n\n
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Pokud p\u00ed\u0161ete firemn\u00ed blog,<\/strong> Facebook je dobr\u00e9 m\u00edsto, kde \u010dl\u00e1nky propagovat. Jen si mus\u00edte d\u00e1t z\u00e1le\u017eet na popisku, kter\u00fd k p\u0159\u00edsp\u011bvku nap\u00ed\u0161ete. Pokud ho dostate\u010dn\u011b nevytun\u00edte, pravd\u011bpodobn\u011b si je prokliknou jen nejv\u011bt\u0161\u00ed fanou\u0161ci va\u0161\u00ed str\u00e1nky. V Bestetu n\u00e1m na Facebooku nejv\u00edc fr\u010d\u00ed \u010dl\u00e1nky, kter\u00e9 nejsou kdov\u00edjak odborn\u00e9. To znamen\u00e1, \u017ee \u010dlov\u011bk, kter\u00fd si je chce p\u0159e\u010d\u00edst nemus\u00ed b\u00fdt prof\u00edk a i p\u0159esto bude v\u011bd\u011bt, kter\u00e1 zrovna bije.<\/p>\n <\/div>\n <\/div>\n\n\n

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Ud\u00e1losti<\/h3>\n <\/div>\n <\/div>\n\n\n
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Po\u0159\u00e1d\u00e1te sem tam n\u011bjak\u00e9 \u0161kolen\u00ed\/\u200bkonference\/\u200bdebaty<\/strong> pro ve\u0159ejnost? \u0160up s t\u00edm na Facebook. Je to super cesta, jak va\u0161im fanou\u0161k\u016fm uk\u00e1zat, \u017ee jste aktivn\u00ed a \u017ee se u v\u00e1s n\u011bco d\u011bje.<\/p>\n <\/div>\n <\/div>\n\n\n

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Specifika Facebooku<\/h2>\n <\/div>\n <\/div>\n\n\n
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