{"id":5606,"date":"2017-06-27T13:30:47","date_gmt":"2017-06-27T11:30:47","guid":{"rendered":"https:\/\/besteto.pari.cz\/google-mozna-zachrani-seznam-komentar\/"},"modified":"2021-09-19T18:54:49","modified_gmt":"2021-09-19T16:54:49","slug":"google-mozna-zachrani-seznam-komentar","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/google-mozna-zachrani-seznam-komentar\/","title":{"rendered":"Zachr\u00e1n\u00ed gigantick\u00fd Google mal\u00fd Seznam? To zjist\u00edme do 90 dn\u016f"},"content":{"rendered":"
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Vl\u00e1\u010fa P\u0159ichystal, obchodn\u00ed \u0159editel<\/h2> <\/div>\n <\/div>\n
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<\/figure><\/div> <\/div>\n <\/div>\n
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Podle m\u011b vid\u00ed EU probl\u00e9m v tom, \u017ee Google neumo\u017e\u0148uje inzerovat p\u0159es jin\u00e9 reklamn\u00ed syst\u00e9my, ne\u017e je on s\u00e1m. Nepust\u00ed k sob\u011b nap\u0159\u00edklad Sklik. Tak\u017ee u\u017e se t\u011b\u0161\u00edm na to, a\u017e jednou budu p\u0159i sv\u00e9 pr\u00e1ci v Skliku \u0159e\u0161it inzerci na Googlu. Zaj\u00edmalo by m\u011b, jestli se kluci v Seznamu u\u017e pomalu p\u0159ipravuj\u00ed na to, \u017ee mo\u017en\u00e1 nebude trvat dlouho a budou spou\u0161t\u011bt inzer\u00e1ty na Googlu. <\/em><\/p> <\/div>\n <\/div>\n

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St\u00e1lo by za to sledovat, jak se Google st\u00e1v\u00e1 u\u017eite\u010dn\u00fdm pro Seznam, proto\u017ee zat\u00edm je jeho nejv\u011bt\u0161\u00ed hrozbou a p\u0159ipravuje ho o tr\u017eby. Mohl by se pro n\u011bj st\u00e1t obrovskou p\u0159\u00edle\u017eitost\u00ed k r\u016fstu. Seznam by byl toti\u017e t\u00edmto krokem zachr\u00e1n\u011bn! Rozhodn\u011b by to pro n\u011bj byla nejv\u011bt\u0161\u00ed ud\u00e1lost od jeho zalo\u017een\u00ed. <\/em> A opravdu bych cht\u011bl vid\u011bt, jak by technicky vy\u0159e\u0161ili napojen\u00ed na jin\u00fd syst\u00e9m.<\/em><\/p> <\/div>\n <\/div>\n

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P\u0159edstava, \u017ee budeme vyb\u00edrat, p\u0159es jak\u00fd reklamn\u00ed syst\u00e9m inzerovat na Googlu, mi p\u0159ijde hodn\u011b zaj\u00edmav\u00e1. D\u00e1valo by to velk\u00fd prostor agentur\u00e1m a ostatn\u00edm reklamn\u00edm syst\u00e9m\u016fm. Mo\u017en\u00e9 ale je, \u017ee Google rad\u0161i zabije produktov\u00e9 inzer\u00e1ty, ne\u017e aby si dovnit\u0159 pustil konkurenty.<\/em><\/p> <\/div>\n <\/div>\n

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Jirka Homola, PPC specialista<\/h2> <\/div>\n <\/div>\n
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Kdyby Google vypnul Shopping Ads, pro n\u00e1s jako agenturu by to rozhodn\u011b nebylo dobr\u00e9, pr\u00e1v\u011b z nich jde toti\u017e zna\u010dn\u00e1 \u010d\u00e1st tr\u017eeb na\u0161im klient\u016fm. Ale nemysl\u00edm si, \u017ee by to Google ud\u011blal. Podobn\u00fdch hrozeb u\u017e bylo za posledn\u00edch p\u00e1r let n\u011bkolik a m\u00e1lokdy se n\u011bco dot\u00e1hlo opravdu do konce. Anebo se prost\u011b vymyslela n\u011bjak\u00e1 alternativa. <\/em><\/p> <\/div>\n <\/div>\n

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Popravd\u011b si ale nedok\u00e1\u017eu p\u0159edstavit, \u017ee by si Google k sob\u011b nechal pustit konkurenci, aby mohla vstupovat se svoj\u00ed inzerc\u00ed. Ve sv\u011bt\u011b je toti\u017e Google tak dominantn\u00ed, \u017ee prakticky moc konkurent\u016f nem\u00e1. A nemysl\u00edm si, \u017ee by se mu vyplatilo n\u011bco \u0159e\u0161it kv\u016fli \u010cesku a Seznamu. My jsme pro n\u011bj t\u0159eba v porovn\u00e1n\u00ed s N\u011bmeckem opravdu mal\u00fd trh s ne tak zaj\u00edmav\u00fdmi tr\u017ebami.<\/em><\/p> <\/div>\n <\/div>\n

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Cht\u011bli byste, aby v\u00e1m \u017e\u00e1dn\u00fd \u010dl\u00e1nek z na\u0161eho blogu neutekl? \u0158ekn\u011bte si o Besteto newsletter<\/a>, r\u00e1di v\u00e1m ho po\u0161leme.<\/strong><\/p> <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Google pr\u00fd zneu\u017e\u00edv\u00e1 sv\u00e9 dominantn\u00ed postaven\u00ed na trhu. A dostal za to (i kdy\u017e pro n\u011bj asi ne p\u0159\u00edli\u0161 tu\u010dnou) pokutu od EU v hodnot\u011b t\u00e9m\u011b\u0159 63 miliard korun. P\u0159i vyhled\u00e1v\u00e1n\u00ed pr\u00fd prot\u011b\u017euje s\u00e1m sebe a to tak, \u017ee zobrazuje pouze Google n\u00e1kupy, kter\u00e9 porovn\u00e1vaj\u00ed nab\u00eddky e-shop\u016f. Z\u00e1v\u011br Evropsk\u00e9 komise byl jednozna\u010dn\u00fd: Google po\u0161kozuje konkurenci i spot\u0159ebitele a pokud se zv\u00fdhod\u0148ov\u00e1n\u00edm sebe sama nep\u0159estane do 90 dn\u016f, pokuta se ka\u017ed\u00fdm dnem o n\u011bco zv\u00fd\u0161\u00ed.<\/p>\n","protected":false},"author":0,"featured_media":5607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-5606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5606"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5607"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}