{"id":5778,"date":"2017-02-21T13:00:00","date_gmt":"2017-02-21T12:00:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/ppc-stojaka-3-michal-filipek-report-2\/"},"modified":"2021-10-04T13:52:01","modified_gmt":"2021-10-04T11:52:01","slug":"ppc-stojaka-3-michal-filipek-report-2","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/ppc-stojaka-3-michal-filipek-report-2\/","title":{"rendered":"To nej PPC na stoj\u00e1ka #3 &#8211; Facebook dynamick\u00fd remarketing"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V \u00fater\u00fd 14. \u00fanora 2017 jsme se se\u0161li v&nbsp;Nekav\u00e1rn\u011b na akci <a href=\"https:\/\/www.besteto.cz\/ppc-stojaka-3-michal-filipek\">PPC na stoj\u00e1ka #3<\/a>. P\u0159e\u010dt\u011bte si, co m\u011b nejv\u00edc zaujalo z&nbsp;p\u0159edn\u00e1\u0161ky Michala Fil\u00edpka (<a href=\"http:\/\/b.cz\/cs\/\">Business Factory<\/a>) na t\u00e9ma Produktov\u00e9 kampan\u011b na <a href=\"https:\/\/www.facebook.com\/\">Facebooku<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nejzaj\u00edmav\u011bj\u0161\u00ed body z&nbsp;p\u0159edn\u00e1\u0161ky a&nbsp;n\u00e1sledn\u00e9 diskuse:<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Z\u00e1kladem a&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edm bodem inzerce je m\u00edt <strong>spr\u00e1vn\u011b naimplementovan\u00fd pixel<\/strong>. Spr\u00e1vnost ov\u011b\u0159\u00edte v \u201eEvents\u201c, po\u010dty u\u017eivatel\u016f by m\u011bly tvo\u0159it trycht\u00fd\u0159 \u2013 nejv\u00edce u\u017eivatel\u016f m\u00e1 b\u00fdt v&nbsp;eventu \u201eView content\u201c a&nbsp;nejm\u00e9n\u011b v \u201ePurchase\u201c.<\/li><li>Z nepovinn\u00fdch parametr\u016f vkl\u00e1dan\u00fdch do feedu Michal doporu\u010duje \u201e<strong>google category<\/strong>\u201c a&nbsp;d\u00e1vat <strong>\u0161t\u00edtky<\/strong>\u2009\u2014\u2009\u201elabels\u201c. Velikost obr\u00e1zk\u016f pos\u00edlan\u00fdch ve feedu pro carousel je nov\u011b doporu\u010dov\u00e1na na 1200&#215;1200, proto\u017ee 600&#215;600 vypad\u00e1 na tabletech hrozn\u011b.<\/li><li><strong>Upraven\u00e9 obr\u00e1zky zvy\u0161uj\u00ed CTR a&nbsp;sni\u017euj\u00ed cenu za proklik<\/strong>. K&nbsp;\u00faprav\u011b obr\u00e1zk\u016f m\u016f\u017eete pou\u017e\u00edt nap\u0159\u00edklad <a href=\"http:\/\/www.roihunter.com\/\">ROI Hunter<\/a> (doporu\u010den\u00ed od Michala) nebo <a href=\"https:\/\/www.feed-image-editor.cz\/\">Feed Image Editor<\/a> (moje doporu\u010den\u00ed).<\/li><li>Po nahr\u00e1n\u00ed produktov\u00e9ho katalogu doporu\u010duje <strong>ov\u011b\u0159it stav katalogu v&nbsp;diagnostice<\/strong> v&nbsp;Business Manageru, v&nbsp;z\u00e1lo\u017ece \u201eAll Events\u201c. BM n\u00e1m uk\u00e1\u017ee chyby u&nbsp;jednotliv\u00fdch produkt\u016f, kter\u00e9 m\u016f\u017eeme \u00fapravou ve feedu opravit.<\/li><li>Produkty Michal doporu\u010duje v\u017edy <strong>segmentovat<\/strong>. V\u00fdjimka z&nbsp;pravidla je u&nbsp;inzerent\u016f s&nbsp;malou n\u00e1v\u0161t\u011bvnost\u00ed na&nbsp;webu.<\/li><li><strong>Prospecting DPA<\/strong> \u2013 mo\u017enost c\u00edlit dynamick\u00e9 reklamy na jak\u00fdkoliv typ publika nejen na n\u00e1v\u0161t\u011bvn\u00edky webu\u2009\u2014\u2009je\u0161t\u011b asi nen\u00ed dostupn\u00e1 pro v\u0161echny \u00fa\u010dty.<\/li><li><strong>Vyhodnocen\u00ed inzerce<\/strong> prob\u00edh\u00e1 bu\u010f skrze Google Analytics (jednotn\u00fd zp\u016fsob vyhodnocen\u00ed pro v\u0161echny zdroje) nebo skrze FB Pixel\u2009\u2014\u2009nastavte atribu\u010dn\u00ed model na \u201eafter click\u201c.<\/li><li>Facebook testuje <strong>nov\u00e9 form\u00e1ty <\/strong>\u2013 Dynamick\u00e9 Canvas \u2013 umo\u017e\u0148uje vytv\u00e1\u0159en\u00ed poutav\u011bj\u0161\u00edho a&nbsp;kreativn\u011bj\u0161\u00edho obsahu, v\u00edce v&nbsp;\u010dl\u00e1nku&nbsp;<a href=\"http:\/\/newsfeed.cz\/facebook-canvas-umi-vytvorit-kreativni-obsah-pro-reklamy\/\">Facebook Canvas um\u00ed vytvo\u0159it kreativn\u00ed obsah pro reklamy<\/a>. Dal\u0161\u00ed novinkou, kterou FB testuje, je 360\u00b0 DPA \u2013 video reklamy, v\u00edce v&nbsp;\u010dl\u00e1nku&nbsp;<a href=\"http:\/\/newsfeed.cz\/facebook-testuje-360-video-reklamy\/\">Facebook testuje 360\u00b0 video reklamy<\/a>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zaj\u00edmav\u00e1 je i&nbsp;informace, \u017ee klienty Business Factory vyu\u017e\u00edvaj\u00edc\u00ed ROI Hunter jsou p\u0159edev\u0161\u00edm mezin\u00e1rodn\u00ed firmy s&nbsp;rozpo\u010dty na FB remarketing v&nbsp;\u0159\u00e1dech alespo\u0148 stovek tis\u00edc m\u011bs\u00ed\u010dn\u011b. Pokud m\u00e1te men\u0161\u00ed rozpo\u010det, <a href=\"https:\/\/www.besteto.cz\/kontakt\">kontaktujte n\u00e1s<\/a>. Besteto spravuje inzerci men\u0161\u00edm a&nbsp;st\u0159edn\u00edm \u010desk\u00fdm e\u2011shop\u016fm, kter\u00e9 maj\u00ed v&nbsp;produktov\u00fdch kampan\u00edch na Facebooku velk\u00e9 rezervy.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/besteto-nastojaka-1702-lukas.jpg\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>D\u011bl\u00e1m si pozn\u00e1mky pro tento \u010dl\u00e1nek&nbsp;:-)<\/em><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>V \u00fater\u00fd 14. \u00fanora 2017 jsme se se\u0161li v Nekav\u00e1rn\u011b na akci PPC na stoj\u00e1ka #3. P\u0159e\u010dt\u011bte si, co m\u011b nejv\u00edc zaujalo z p\u0159edn\u00e1\u0161ky Michala Fil\u00edpka (Business Factory) na t\u00e9ma Produktov\u00e9 kampan\u011b na Facebooku.<\/p>\n","protected":false},"author":4,"featured_media":5779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[7,47,57,103],"class_list":["post-5778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-facebook","tag-business-manager","tag-feed-image-editor","tag-ppc-stojaka"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5778"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5778"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5778\/revisions"}],"predecessor-version":[{"id":11217,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5778\/revisions\/11217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5779"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}