{"id":5896,"date":"2016-11-09T14:25:00","date_gmt":"2016-11-09T13:25:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/ppc-na-stojaka-rujzl\/"},"modified":"2021-09-19T18:55:14","modified_gmt":"2021-09-19T16:55:14","slug":"ppc-na-stojaka-rujzl","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/ppc-na-stojaka-rujzl\/","title":{"rendered":"PPC na stoj\u00e1ka &#8211; Karel Rujzl a produktov\u00e9 kampan\u011b"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><em>Je za n\u00e1mi prvn\u00ed ve\u010dern\u00ed akce PPC na stoj\u00e1ka. P\u0159edn\u00e1\u0161ej\u00edc\u00ed byl <a href=\"http:\/\/www.rujzl.cz\/\" target=\"_blank\">Karel Rujzl<\/a>, kter\u00fd mluvil o&nbsp;pr\u00e1ci s&nbsp;produktov\u00fdmi kampan\u011bmi. P\u0159ednesl sv\u00e9 typy o&nbsp;Google Shopping Ads, Sklik produktov\u00fdch inzer\u00e1tech, DSA a&nbsp;o produktov\u00fdch inzer\u00e1tech tvo\u0159en\u00fdch p\u0159es PPC Hit a&nbsp;PPC Bee.<\/em><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Zaj\u00edmavosti z&nbsp;cel\u00e9 akce<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li><strong>Segmentujte<\/strong>. V&nbsp;Adwords je obrovsk\u00e1 \u0161k\u00e1la mo\u017enost\u00ed, co se d\u00e1 segmentovat. Od rozd\u011blen\u00ed inzerce do v\u00edce kampan\u00ed, sestav, produktov\u00fdch skupin p\u0159es segmentaci publik a\u017e po d\u011blen\u00ed kampan\u00ed pro PC, mobily a&nbsp;tablety.<\/li><li>Jste agentura? Zalo\u017ete si <strong>agenturn\u00ed \u00fa\u010det<\/strong> pro <a href=\"https:\/\/merchants.google.com\" target=\"_blank\">Google Merchant Centru<\/a>.<\/li><li>Adwords m\u016f\u017ee zam\u00edtnout produkty pro dynamick\u00fd remarketing na z\u00e1klad\u011b poru\u0161en\u00ed pravidel pro inzerci. Sledujte informace o&nbsp;stavu produkt\u016f pro search a&nbsp;displey.<\/li><li>Na \u00fapravu feedu je skv\u011bl\u00fd n\u00e1stroj <a href=\"http:\/\/www.mergado.cz\" target=\"_blank\">Mergado<\/a>.<\/li><li>Pracujte s&nbsp;prioritou kampan\u00ed a&nbsp;<strong>pou\u017e\u00edvejte Bloomartyho<\/strong>. V\u00edce na slidu \u010d. 20 v&nbsp;prezentaci.<\/li><li>V GSA <strong>nasa\u010fte RLSA<\/strong> tzn. pracujte s&nbsp;jinou nab\u00eddkou za proklik na lidi, co byli u&nbsp;v\u00e1s na webu. Pozor na spr\u00e1vn\u00e9 za\u0161krtnut\u00ed nastaven\u00ed c\u00edlen\u00ed (pouze nab\u00eddka a&nbsp;c\u00edl a&nbsp;nab\u00eddka).<\/li><li>Jak sledovat top a&nbsp;nov\u00e9 produkty? Tip najdete na slidu \u010d.&nbsp;29.<\/li><li><strong>Zakl\u00e1dejte DSA<\/strong>. Skv\u011bl\u00e9 v\u00fdsledky a&nbsp;nen\u00e1ro\u010dn\u00e1 spr\u00e1va.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Prezentace<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"aspect-w-16 aspect-h-9\"><iframe title=\"Jak na produktov\u00e9 kampan\u011b - PPC na stoj\u00e1ka, Besteto #1\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/4xs8wtNGiFZoQm\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen loading=\"lazy\"> <\/iframe><\/div> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/kaixkaix\/jak-na-produktov-kampan-ppc-na-stojka-besteto-1\" title=\"Jak na produktov\u00e9 kampan\u011b - PPC na stoj\u00e1ka, Besteto #1\" target=\"_blank\">Jak na produktov\u00e9 kampan\u011b\u2009\u2014\u2009PPC na stoj\u00e1ka, Besteto #1<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/kaixkaix\" target=\"_blank\">Karel Rujzl<\/a><\/strong> <\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>V tomto roce n\u00e1s \u010dek\u00e1 je\u0161t\u011b jedna akce PPC na stoj\u00e1ka a&nbsp;to 7. 12. 2016. Prezentovat bude <a href=\"https:\/\/www.besteto.cz\/ppc-stojaka-2-jiri-lesnak\" target=\"_blank\">Jirka Les\u0148\u00e1k z&nbsp;Sklik<\/a> a&nbsp;to na t\u00e9ma pr\u00e1ce s&nbsp;ppcHITem. Fotky z&nbsp;akce m\u00e1me na na\u0161em <a href=\"https:\/\/www.facebook.com\/125464367583226\/photos\/?tab=album&amp;album_id=1009979239131730\" target=\"_blank\">Besteto Facebooku<\/a>&nbsp;a&nbsp;dole pod \u010dl\u00e1nkem. Pokud jste fotili, tak budeme r\u00e1di, kdy\u017e p\u0159id\u00e1te fotky do koment\u00e1\u0159\u016f, pod \u010dl\u00e1nek, anebo n\u00e1m je po\u0161lete na e\u2011mail.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>D\u011bkujeme v\u0161em za \u00fa\u010dast a&nbsp;hlavn\u011b Karlovi za super predn\u00e1\u0161ku a&nbsp;par\u00e1dn\u00ed tipy na zlep\u0161en\u00ed produktov\u00e9 inzerce!<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-gallery my-6\">\n            <figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/img_1248.jpg\" alt=\"ppc na stoj\u00e1ka\"><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/img_1246.jpg\" alt=\"ppc na stoj\u00e1ka\"><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/img_1248_0.jpg\" alt=\"ppc na stoj\u00e1ka\"><\/figure><\/li><\/ul><\/figure>      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Je za n\u00e1mi prvn\u00ed ve\u010dern\u00ed akce PPC na stoj\u00e1ka. P\u0159edn\u00e1\u0161ej\u00edc\u00ed byl Karel Rujzl, kter\u00fd mluvil o pr\u00e1ci s produktov\u00fdmi kampan\u011bmi. P\u0159ednesl sv\u00e9 typy o Google Shopping Ads, Sklik produktov\u00fdch inzer\u00e1tech, DSA a o produktov\u00fdch inzer\u00e1tech tvo\u0159en\u00fdch p\u0159es PPC Hit a PPC Bee.<\/p>\n","protected":false},"author":0,"featured_media":5903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[63,99,103,104,124],"class_list":["post-5896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-google-adwords","tag-pla","tag-ppc-stojaka","tag-ppc","tag-sklik"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5896"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5896"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5903"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}