{"id":5947,"date":"2016-10-05T09:07:10","date_gmt":"2016-10-05T07:07:10","guid":{"rendered":"https:\/\/besteto.pari.cz\/heureka-jak-parovat\/"},"modified":"2021-11-24T16:02:18","modified_gmt":"2021-11-24T15:02:18","slug":"heureka-jak-parovat","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/heureka-jak-parovat\/","title":{"rendered":"Jak zlep\u0161it sp\u00e1rovanost zbo\u017e\u00ed na Heurece"},"content":{"rendered":"
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\u010casto se n\u00e1s pt\u00e1te, jak doc\u00edlit lep\u0161\u00ed sp\u00e1rovanosti produkt\u016f na Heurece. Poj\u010fme se na to pod\u00edvat p\u011bkn\u011b krok po kroku.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Co znamen\u00e1 sp\u00e1rovanost<\/h2>\n <\/div>\n <\/div>\n\n\n
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Sp\u00e1rovanost\u00ed se m\u00edn\u00ed za\u0159azen\u00ed produktu do katalogu Heureky<\/strong> p\u0159\u00edpadn\u011b za\u0159azen\u00ed va\u0161eho e\u2011shopu k ostatn\u00edm e\u2011shop\u016fm, prod\u00e1vaj\u00edc\u00edm stejn\u00fd produkt. Sp\u00e1rovan\u00fd produkt je za\u0159azen do jedn\u00e9 z kategori\u00ed ze stromu Heureky, m\u00e1 produktovou str\u00e1nku (detail produkt) s informacemi o produktu a se srovn\u00e1n\u00edm cen a dal\u0161\u00edch parametr\u016f z e\u2011shop\u016f, kter\u00e9 toto zbo\u017e\u00ed prod\u00e1vaj\u00ed. Produktov\u00e1 str\u00e1nka (karta) je dohledateln\u00e1 ve sv\u00e9 kategorii a p\u0159ednostn\u011b vypisovan\u00e1 ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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Uk\u00e1zka produktov\u00e9 karty<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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K \u010demu je sp\u00e1rovanost dobr\u00e1?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Sp\u00e1rovan\u00e9 produkty p\u0159in\u00e1\u0161\u00ed e\u2011shop\u016fm v\u00edce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f<\/strong> ne\u017e produkty nesp\u00e1rovan\u00e9 z t\u011bchto d\u016fvod\u016f:<\/p>\n <\/div>\n <\/div>\n\n\n

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  1. Sp\u00e1rovan\u00e9 produkty najdou z\u00e1kazn\u00edci<\/strong> v kategorii a pokud se spr\u00e1vn\u011b zas\u00edlaj\u00ed parametry, vypisuj\u00ed se<\/strong> i po nastaven\u00ed filtr\u016f v lev\u00e9m sloupci kategorie<\/strong>.<\/li>
  2. Sp\u00e1rovan\u00e9 produkty se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed vypisuj\u00ed p\u0159ed nesp\u00e1rovan\u00fdmi produkty<\/strong> a z\u00e1rove\u0148 z\u016fst\u00e1vaj\u00ed i mezi nesp\u00e1rovan\u00fdmi ve v\u00fdsledc\u00edch fulltextu.<\/li>
  3. U sp\u00e1rovan\u00fdch produkt\u016f se \u010dty\u0159mi a v\u00edce prodejci m\u016f\u017eete z\u00edskat v\u00edce z\u00e1kazn\u00edk\u016f d\u00edky biddingu <\/strong>(nastaven\u00ed vy\u0161\u0161\u00ed ceny za proklik). Vy\u0161\u0161\u00ed nastaven\u00e1 cena za proklik m\u016f\u017ee v\u00e1\u0161 e\u2011shop posunout na lep\u0161\u00ed pozici <\/strong>v produktov\u00e9 kart\u011b, i kdy\u017e nepat\u0159\u00edte mezi nejlevn\u011bj\u0161\u00ed. K nastaven\u00ed cen za proklik je ov\u0161em nezbytn\u00fd certifik\u00e1t Ov\u011b\u0159eno z\u00e1kazn\u00edky.<\/li><\/ol>\n <\/div>\n <\/div>\n\n\n
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    <\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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    V\u00fdpis produktov\u00fdch karet v kategorii P\u00e1nsk\u00e1 tri\u010dka. P\u0159i vyu\u017eit\u00ed or\u00e1movan\u00fdch filtr\u016f by ve v\u00fdpise z\u016fstala jen 3 \u010dern\u00e1 tri\u010dka s l\u00edme\u010dkem s velikost\u00ed L.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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    Nen\u00ed \u201esp\u00e1rovanost\u201c jako \u201esp\u00e1rovanost\u201c<\/h2>\n <\/div>\n <\/div>\n\n\n
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    Je d\u016fle\u017eit\u00e9 vid\u011bt rozd\u00edl mezi sp\u00e1rovanost\u00ed v jej\u00edm s\u00e9mantick\u00e9m v\u00fdznamu a \u201eza\u0159azenost\u00ed produktu do katalogu\u201c. Pokud toti\u017e prod\u00e1v\u00e1te unik\u00e1tn\u00ed zbo\u017e\u00ed<\/strong>, je samoz\u0159ejm\u011b nemo\u017en\u00e9 se p\u0159ip\u00e1rovat k n\u011bkomu dal\u0161\u00edmu<\/strong>. Nicm\u00e9n\u011b pokud m\u00e1te spr\u00e1vn\u011b ve\u0161ker\u00e9 n\u00e1le\u017eitosti, Heureka V\u00e1m m\u016f\u017ee zalo\u017eit produktovou kartu<\/strong>, na kter\u00e9 budete jedin\u00fdm prod\u00e1vaj\u00edc\u00edm<\/strong> e\u2011shopem. Budete se vypisovat v kategorii Heureky a m\u016f\u017eete za\u010d\u00edt pracovat s parametry, aby se k V\u00e1m z\u00e1kazn\u00edci mohli dostat p\u0159es pou\u017eit\u00ed filtr\u016f. Je tedy vid\u011bt, \u017ee i v tomto p\u0159\u00edpad\u011b se vyplat\u00ed pos\u00edlat data ve spr\u00e1vn\u00e9m form\u00e1tu a usilovat o sp\u00e1rovanost<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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    Jak tedy na to?<\/h3>\n <\/div>\n <\/div>\n\n\n
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    V\u0161e z\u00e1vis\u00ed od kvality dat<\/strong>, kter\u00e1 Heurece pos\u00edl\u00e1te p\u0159es XML<\/strong> feed. Pro sp\u00e1rov\u00e1n\u00ed va\u0161ich produkt\u016f jsou kl\u00ed\u010dov\u00e9 t\u0159i v\u011bci:<\/p>\n <\/div>\n <\/div>\n\n\n

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    1. Zas\u00edlat p\u0159es XML feed spr\u00e1vn\u00e9 kategorie<\/strong> (CATEGORYTEXT) podle stromu kategori\u00ed Heureky<\/a>, kter\u00fd je online a pr\u016fb\u011b\u017en\u011b se aktualizuje.<\/li>
    2. Uv\u00e1d\u011bt n\u00e1zev produktu<\/strong> ve spr\u00e1vn\u00e9m tvaru<\/strong> do elementu PRODUCTNAME<\/strong>. Co mus\u00ed povinn\u011b obsahovat n\u00e1zev pro r\u016fzn\u00e9 kategorie, je popsan\u00e9 zde<\/a>. Pro v\u0161echny kategorie<\/strong> je povinnou sou\u010d\u00e1st\u00ed n\u00e1zvu v\u00fdrobce \u010di zna\u010dka <\/strong>(uv\u00e1d\u00ed se na prvn\u00ed pozici) a varianta \u010di model<\/strong> (zpravidla na konci n\u00e1zvu), kter\u00fd jednozna\u010dn\u011b odli\u0161\u00ed produkt od v\u0161ech ostatn\u00edch.<\/li>
    3. Zas\u00edlat ve feedu povinn\u00e9 parametry<\/a><\/strong> (nap\u0159. velikost a barva atd\u2026). Pokud v\u00e1s zaj\u00edm\u00e1, jak\u00e9 parametry jsou v kategori\u00edch povinn\u00e9, p\u0159e\u010dt\u011bte si tento dokument<\/a>.<\/li><\/ol>\n <\/div>\n <\/div>\n\n\n
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      EAN k\u00f3dy jsou na Heurece d\u016fle\u017eit\u00e9 pro p\u00e1rov\u00e1n\u00ed pouze u produkt\u016f z kategorie  \u201eFilmy, knihy, hry\u201c.<\/p>\n <\/div>\n <\/div>\n\n\n

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      Jak jste na tom Vy se sp\u00e1rovanost\u00ed?<\/h2>\n <\/div>\n <\/div>\n\n\n
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      Stav sp\u00e1rovanosti si m\u016f\u017eete zkontrolovat v administraci Heureky. Nejv\u00edce pozornosti <\/strong>byste m\u011bli v\u011bnovat Ignorovan\u00fdm kategori\u00edm<\/strong> (Nep\u0159esn\u00fd \u010di neza\u0159aditeln\u00fd n\u00e1zev kategorie) a Nesp\u00e1rovan\u00fdm produkt\u016fm<\/strong> (Nep\u0159esn\u00fd \u010di neza\u0159aditeln\u00fd n\u00e1zev produktu). Ignorovan\u00e9 kategorie lze opravit v\u011bt\u0161inou rychleji a hromadn\u011b, proto je dobr\u00e9 v\u011bnovat se p\u0159ednostn\u011b jim. Nesp\u00e1rovan\u00e9 produkty zkontrolujte a alespo\u0148 u t\u011bch d\u016fle\u017eit\u00fdch dopl\u0148te do n\u00e1zv\u016f v\u0161e, co v nich chyb\u00ed. V\u011bt\u0161inou nen\u00ed nezbytn\u00e9 m\u00edt sp\u00e1rov\u00e1no 100 % sortimentu a \u010dasto nen\u00ed 100% sp\u00e1rovanost ani mo\u017en\u00e1. Pokud Heureka pro va\u0161e zbo\u017e\u00ed nem\u00e1 kategorii, nepoda\u0159\u00ed se v\u00e1m ho sp\u00e1rovat minim\u00e1ln\u011b do doby, ne\u017e p\u0159\u00edslu\u0161n\u00e1 kategorie vznikne.<\/p>\n <\/div>\n <\/div>\n\n\n

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      <\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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      P\u0159ehled sp\u00e1rovanosti v administraci Heureky<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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      Zbo\u017e\u00ed ke sp\u00e1rov\u00e1n\u00ed je mo\u017en\u00e9 objevit i mezi Neaktivn\u00edmi kategoriemi <\/strong>(Kategorie se p\u0159ipravuj\u00ed). Pokud zde najdete zbo\u017e\u00ed, kter\u00e9 m\u00e1 produktov\u00e9 str\u00e1nky (je za\u0159azen\u00e9 do kategorie), zm\u011b\u0148te v\u00e1mi zas\u00edlan\u00fd CATEGORYTEXT<\/strong> a zbo\u017e\u00ed se sp\u00e1ruje, i kdy\u017e se na prvn\u00ed pohled zd\u00e1lo, \u017ee pro n\u011bj Heureka nem\u00e1 kategorii.<\/p>\n <\/div>\n <\/div>\n\n\n

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      Jak zm\u011bnit data ve feedu jen u po\u017eadovan\u00fdch produkt\u016f?<\/h2>\n <\/div>\n <\/div>\n\n\n
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      Zm\u011bny n\u00e1zv\u016f do XML feed\u016f a nastaven\u00ed spr\u00e1vn\u00fdch kategori\u00ed dle stromu kategori\u00ed Heureky um\u00ed \u0159ada e\u2011shopov\u00fdch \u0159e\u0161en\u00ed. Pokud to neum\u00ed v\u00e1\u0161 e\u2011shop, m\u016f\u017eete vyu\u017e\u00edt aplikaci Mergado<\/a>, ve kter\u00e9 m\u016f\u017eete upravit jak\u00fdkoliv element v XML <\/strong>bu\u010f manu\u00e1ln\u011b<\/strong> u jednotliv\u00e9ho produktu, nebo hromadn\u011b<\/strong> pro v\u00edce produkt\u016f pomoc\u00ed pravidel. Pravidlo pro hromadn\u00e9 p\u0159ejmenov\u00e1n\u00ed kategori\u00ed dok\u00e1\u017eete nastavit b\u011bhem p\u00e1r des\u00edtek minut (pom\u016f\u017ee v\u00e1m na\u0161ept\u00e1va\u010d) a r\u00e1zem zas\u00edl\u00e1te spr\u00e1vn\u00e9 kategorie t\u0159eba u n\u011bkolika des\u00edtek tis\u00edc produkt\u016f<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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      R\u00e1d v\u00e1m pom\u016f\u017eu<\/h2>\n <\/div>\n <\/div>\n\n\n
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      Pokud v\u00edte, \u017ee pot\u0159ebujete pomoct<\/strong> se zlep\u0161en\u00edm sp\u00e1rovanosti zbo\u017e\u00ed na Heurece, napi\u0161te mi na mail filip.vasicek@besteto.cz<\/a><\/em>. Zkontroluji stav Va\u0161\u00ed sp\u00e1rovanosti a navrhnu, na co se zam\u011b\u0159it, aby V\u00e1m to co nejv\u00edce pomohlo.<\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

      \u010casto se n\u00e1s pt\u00e1te, jak doc\u00edlit lep\u0161\u00ed sp\u00e1rovanosti produkt\u016f na Heurece. Poj\u010fme se na to pod\u00edvat p\u011bkn\u011b krok po kroku.<\/p>\n","protected":false},"author":5,"featured_media":5948,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[135,138],"class_list":["post-5947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-vyhledavace-zbozi","tag-xml-feed"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5947"}],"version-history":[{"count":9,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5947\/revisions"}],"predecessor-version":[{"id":12483,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5947\/revisions\/12483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5948"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}