{"id":6076,"date":"2016-06-15T08:38:55","date_gmt":"2016-06-15T06:38:55","guid":{"rendered":"https:\/\/besteto.pari.cz\/internetovy-marketing-novinky-18\/"},"modified":"2024-10-27T07:14:30","modified_gmt":"2024-10-27T06:14:30","slug":"internetovy-marketing-novinky-18","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/internetovy-marketing-novinky-18\/","title":{"rendered":"Co se d\u011bje v online marketingu 18"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Novinky z&nbsp;on-line marketingu, tentokr\u00e1te o&nbsp;Heureka.cz, Microsoftu, Alze \u010di Google AdWords. P\u0159e\u010dt\u011bte si, co se d\u011bje v&nbsp;on-line marketingov\u00e9 bran\u017ei.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Microsoft kupuje LinkedIn. Je to dob\u0159e?&nbsp;<a href=\"https:\/\/blog.socialsharks.cz\/proc-je-skvele-ze-microsoft-kupuje-linkedin\/\" target=\"_blank\" rel=\"noopener\">SocialSharks<\/a> napsali \u010dl\u00e1nek, ve kter\u00e9m najdete info, jak to vlastn\u011b je.&nbsp;;-)<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>V\u00edte jak\u00e9 jsou <a href=\"http:\/\/blog.shoptet.cz\/jake-trendy-ted-v-on-line-marketingu-frci-mame-pro-vas-prehled-5-nejvyraznejsich\/\" target=\"_blank\" rel=\"noopener\">trendy v&nbsp;online marketingu<\/a>? Na blogu Shoptetu najdete 5&nbsp;nejv\u00fdznamn\u011bj\u0161\u00edch.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Heureka spustila v&nbsp;kv\u011btnu <a href=\"http:\/\/blog.heureka.cz\/spustene-kategorie-v-mesici-kvetnu-2\/\" target=\"_blank\" rel=\"noopener\">nov\u00e9 kategorie<\/a>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>P\u0159ipom\u00edn\u00e1m, \u017ee <a href=\"http:\/\/zbozi.seznamblog.cz\/post\/145604410955\/zbo%C5%BE%C3%ADcz-p%C5%99ech%C3%A1z%C3%AD-kompletn%C4%9B-na-novou-strukturu-xml\" target=\"_blank\" rel=\"noopener\">Zbo\u017e\u00ed.cz p\u0159ech\u00e1z\u00ed na novou strukturu XML feedu<\/a>. <strong>Od 1. 8. 2016 vypne v\u0161echny inzerce e\u2011shop\u016fm, kter\u00e9 nep\u0159ejdou na novou strukturu.<\/strong> Pokud m\u00e1te probl\u00e9m s&nbsp;p\u0159echodem tak <a href=\"https:\/\/www.besteto.cz\/kontakt\" target=\"_blank\" rel=\"noopener\">n\u00e1m&nbsp;napi\u0161te<\/a>&nbsp;a&nbsp;my v\u00e1m r\u00e1di <a href=\"https:\/\/www.besteto.cz\/zbozi-cz-novy-xml-feed\" target=\"_blank\" rel=\"noopener\">pom\u016f\u017eeme<\/a>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/twitter.com\/JiHomola\" target=\"_blank\" rel=\"noopener\">Jirka<\/a> s&nbsp;Luk\u00e1\u0161em byli ve \u010dtvrtek na <a href=\"https:\/\/twitter.com\/search?q=%23pbs16&amp;src=typd\" target=\"_blank\" rel=\"noopener\">#PBS16<\/a>&nbsp;a&nbsp;stejn\u011b tak jako <a href=\"https:\/\/www.besteto.cz\/ppc-pbs-2015\" target=\"_blank\" rel=\"noopener\">minul\u00fd rok<\/a>&nbsp;napsal Jirka \u010dl\u00e1nek s&nbsp;jeho <a href=\"https:\/\/www.besteto.cz\/akce-performance-branding-summit-2016\" target=\"_blank\" rel=\"noopener\">pozn\u00e1mkami<\/a>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>V p\u00e1tek jel <a href=\"https:\/\/twitter.com\/Vlado_Cash\" target=\"_blank\" rel=\"noopener\">Vladim\u00edr<\/a> na <a href=\"https:\/\/twitter.com\/search?q=%23seorestart&amp;src=tyah\" target=\"_blank\" rel=\"noopener\">#seorestart<\/a>&nbsp;a&nbsp;stejn\u011b jako Jirka sepsal n\u011bkolik <a href=\"https:\/\/www.besteto.cz\/besteto-seo-restart-2016\" target=\"_blank\" rel=\"noopener\">d\u016fle\u017eit\u00fdch pozn\u00e1mek<\/a>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/twitter.com\/prichystal\" target=\"_blank\" rel=\"noopener\">Vl\u00e1\u010fa<\/a> se v&nbsp;p\u00e1tek rozjel a&nbsp;napsal dal\u0161\u00ed dva navazuj\u00edc\u00ed \u010dl\u00e1nky na t\u00e9ma Heureky a&nbsp;Alzy. \u010cl\u00e1nek o&nbsp;tom, <a href=\"https:\/\/www.besteto.cz\/maximum-z-heureky-bez-citlivych-dat\" target=\"_blank\" rel=\"noopener\">jak vyt\u011b\u017eit z&nbsp;Heureky maximum, ani\u017e byste zas\u00edlali citliv\u00e1 data<\/a>&nbsp;a&nbsp;\u010dl\u00e1nek o&nbsp;tom, <a href=\"https:\/\/www.besteto.cz\/heureka-alza-jak-sel-cas\" target=\"_blank\" rel=\"noopener\">jak \u0161el \u010das<\/a> s&nbsp;Alzou a&nbsp;Heurekou.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Facebookov\u00e9 reklamy m\u011bn\u00ed <a href=\"http:\/\/newsfeed.cz\/pravidlo-20-textu-v-reklamach-prechazi-na-nove-reseni\/\" target=\"_blank\" rel=\"noopener\">pravidlo o&nbsp;20% textu v&nbsp;reklam\u00e1ch<\/a>. Budou povoleny, ale budou m\u00edt men\u0161\u00ed nebo \u017e\u00e1dn\u00e9 doru\u010den\u00ed.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"http:\/\/www.ppcnovinky.cz\/adwords-prodluzuje-delku-textu-svych-reklam-sklik-se-prizpusobi-a-prodlouzi-je-take\/\" target=\"_blank\" rel=\"noopener\">AdWords prodlu\u017euje d\u00e9lku textu reklam<\/a>. Sklik se p\u0159izp\u016fsob\u00ed.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Jak moc je va\u0161e str\u00e1nka \u201cmobile friendly\u201d? Google vydal <a href=\"https:\/\/testmysite.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noopener\">testovac\u00ed n\u00e1stroj<\/a>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Vypsali jsme nov\u00e9 term\u00edny na <a href=\"https:\/\/www.besteto.cz\/skoleni\" target=\"_blank\" rel=\"noopener\">konzultace a&nbsp;\u0161kolen\u00ed<\/a>. Konzultace jsou klasicky zdarma, v&nbsp;Brn\u011b i&nbsp;Praze.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/krasnerano.jpg\" alt><\/figure>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A co zaujalo v\u00e1s?<\/p>\n","protected":false},"author":6,"featured_media":6077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[80],"class_list":["post-6076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/6076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=6076"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/6076\/revisions"}],"predecessor-version":[{"id":26515,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/6076\/revisions\/26515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/6077"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=6076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=6076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=6076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}