{"id":6248,"date":"2016-02-10T10:41:00","date_gmt":"2016-02-10T09:41:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/dynamicky-remarketing-facebooku\/"},"modified":"2022-11-15T12:36:11","modified_gmt":"2022-11-15T11:36:11","slug":"dynamicky-remarketing-facebooku","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/dynamicky-remarketing-facebooku\/","title":{"rendered":"Dynamick\u00fd remarketing na Facebooku"},"content":{"rendered":"
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O tom, \u017ee pro klienty nastavujeme a spravujeme dynamick\u00fd remarketing na Facebooku jsme psali ji\u017e d\u0159\u00edve<\/a>. Proto pro v\u00e1s m\u00e1m nyn\u00ed n\u011bkolik \u0159\u00e1dk\u016f, kter\u00e9 v\u00e1m pom\u016f\u017eou s technickou str\u00e1nkou v\u011bci pro \u00fasp\u011b\u0161n\u00e9 spu\u0161t\u011bn\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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“ src=“https:\/\/www.besteto.cz\/sites\/all\/modules\/wysiwyg\/plugins\/break\/images\/spacer.gif“ title=“<--break-->„>Co pot\u0159ebujete pro spu\u0161t\u011bn\u00ed? <\/h2>\n <\/div>\n <\/div>\n\n\n
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  1. Business manager<\/li>
  2. Remarketingov\u00fd k\u00f3d pro vytv\u00e1\u0159en\u00ed publik (Facebook pixel)<\/li>
  3. Katalog produkt\u016f (XML feed nebo CSV s produkty)<\/li>
  4. Nastavit kampan\u011b (Power editor)<\/li><\/ol>\n <\/div>\n <\/div>\n\n\n
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    <\/figure>\n <\/div>\n <\/div>\n\n\n
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    Facebook business manager<\/h2>\n <\/div>\n <\/div>\n\n\n
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    Facebook Business manager<\/a> se v\u00e1m bude hodit p\u0159i nahr\u00e1v\u00e1n\u00ed katalogu produkt\u016f (XML feedu, nebo CSV). Bez toho byste nemohli inzerovat. Nezapome\u0148te vyplnit \u00fadaje o platebn\u00ed kart\u011b<\/a>, bez toho reklamy tak\u00e9 nepob\u011b\u017e\u00ed ;-)<\/p>\n <\/div>\n <\/div>\n\n\n

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    Facebook Pixel\u2009\u2014\u2009k\u00f3d pro vytv\u00e1\u0159en\u00ed publik<\/h2>\n <\/div>\n <\/div>\n\n\n
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    D\u00edky tomuto k\u00f3du budete sb\u00edrat n\u00e1v\u0161t\u011bvn\u00edky sv\u00fdch str\u00e1nek a vytv\u00e1\u0159et publika podle toho jakou \u010d\u00e1st va\u0161ich str\u00e1nek nav\u0161t\u00edvili, p\u0159\u00edpadn\u011b jakou akci provedli.<\/p>\n <\/div>\n <\/div>\n\n\n

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    Z\u00e1sadn\u00ed rozd\u00edl p\u0159i vytv\u00e1\u0159en\u00ed publik mezi AdWords (Sklikem) a Facebookem je ten, \u017ee Facebook si n\u00e1v\u0161t\u011bvn\u00edky pamatuje podle jejich ID. Pokud si tedy na mobilu prohl\u00ed\u017e\u00edte web kde je m\u011b\u0159\u00edc\u00ed pixel nasazen a z\u00e1rove\u0148 jste p\u0159ihl\u00e1\u0161en\u00ed k Facebooku, bude v\u00e1m Facebook zobrazovat reklamu (p\u0159esn\u011b) i na po\u010d\u00edta\u010di \u010di jin\u00e9m za\u0159\u00edzen\u00ed, proto\u017ee v\u00e1s um\u00ed jednozna\u010dn\u011b identifikovat.<\/p>\n <\/div>\n <\/div>\n\n\n

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    K\u00f3d si vygenerujete zde: https:\/\/www.facebook.com\/ads\/manager\/pixel\/custom_audience_pixel\/<\/a><\/p>\n <\/div>\n <\/div>\n\n\n

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    K\u00f3d je pot\u0159eba vlo\u017eit do hlavi\u010dky str\u00e1nek tzn. mezi <head>\u2026<\/head> viz obr\u00e1zek.<\/p>\n <\/div>\n <\/div>\n\n\n

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    <\/figure>\n <\/div>\n <\/div>\n\n\n
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    [obrazek k\u00f3du, zdroj<\/a>]<\/p>\n <\/div>\n <\/div>\n\n\n

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    Typy ud\u00e1lost\u00ed\u2009\u2014\u2009r\u016fzn\u00e1 publika<\/h2>\n <\/div>\n <\/div>\n\n\n
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    V k\u00f3du pixelu je kouzeln\u00e1 \u010d\u00e1st (na obr\u00e1zku v\u00fd\u0161e ozna\u010dena jako (3), pomoc\u00ed kter\u00e9 hl\u00e1s\u00edte Facebooku jakou akci n\u00e1v\u0161t\u011bvn\u00edk prov\u00e1d\u00ed. Standardn\u00edch ud\u00e1lost\u00ed je 9 a najdete mezi nimi lead, p\u0159id\u00e1n\u00ed na wishlist, registraci\u2026 v\u0161echny zde<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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    Abyste mohli vyu\u017e\u00edvat dynamick\u00fd remarketing, mus\u00edte implementovat 3 z\u00e1kladn\u00ed ud\u00e1losti:<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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    1. ViewContent\u2009\u2014\u2009pro str\u00e1nku produktu<\/li>
    2. AddToCart\u2009\u2014\u2009p\u0159id\u00e1n\u00ed do ko\u0161\u00edku, nebo str\u00e1nka ko\u0161\u00edku<\/li>
    3. Purchase\u2009\u2014\u2009objedn\u00e1vka<\/li><\/ol>\n <\/div>\n <\/div>\n\n\n
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      Jak k\u00f3d roz\u0161\u00ed\u0159it pro konkr\u00e9tn\u00ed ud\u00e1losti najdete v n\u00e1pov\u011bd\u011b zde: https:\/\/developers.facebook.com\/docs\/facebook-pixel\/implementation<\/a><\/p>\n <\/div>\n <\/div>\n\n\n

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      Pro ov\u011b\u0159en\u00ed jestli m\u00e1te k\u00f3d spr\u00e1vn\u011b nasazen vyu\u017eijete ofici\u00e1ln\u00ed dopln\u011bk do Chrome Facebook Pixel helper<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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      <\/figure>\n <\/div>\n <\/div>\n\n\n
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      [Tabulka ud\u00e1lost\u00ed, zdroj: https:\/\/developers.facebook.com\/docs\/marketing-api\/facebook-pixel\/v2.5<\/a>]<\/p>\n <\/div>\n <\/div>\n\n\n

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      Detail produktu\u2009\u2014\u2009ViewContent<\/h2>\n <\/div>\n <\/div>\n\n\n
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      Na str\u00e1nce s produktem v k\u00f3du zas\u00edl\u00e1te informace jako:<\/p>\n <\/div>\n <\/div>\n\n\n

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