{"id":6262,"date":"2016-01-29T08:38:00","date_gmt":"2016-01-29T07:38:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/nelehky-ukol-nazvem-pr-aneb\/"},"modified":"2021-09-19T18:55:52","modified_gmt":"2021-09-19T16:55:52","slug":"nelehky-ukol-nazvem-pr-aneb","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/nelehky-ukol-nazvem-pr-aneb\/","title":{"rendered":"Nelehk\u00fd \u00fakol s n\u00e1zvem PR \u010dl\u00e1nek aneb kdo, co, kde a jak"},"content":{"rendered":"
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Napsat kvalitn\u00ed PR \u010dl\u00e1nek, kter\u00fd V\u00e1m redakto\u0159i r\u00e1di vydaj\u00ed nejen v elektronick\u00fdch m\u00e9di\u00edch, ale i v t\u011bch ti\u0161t\u011bn\u00fdch, nen\u00ed v\u016fbec lehk\u00e9. P\u0159ed samotn\u00fdm psan\u00edm je nejd\u016fle\u017eit\u011bj\u0161\u00ed vybrat zaj\u00edmav\u00e9 neot\u0159el\u00e9 t\u00e9ma, kter\u00e9 pod\u00e1v\u00e1 nov\u00fd pohled na danou problematiku.<\/em><\/p> <\/div>\n <\/div>\n

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M\u016f\u017ee se jednat o pozitivn\u00ed i negativn\u00ed \u010dl\u00e1nek, kter\u00fd v\u0161ak p\u0159\u00edli\u0161 nehodnot\u00ed ani nep\u0159esv\u011bd\u010duje. D\u00edky tomu si udr\u017e\u00ed svoji nezaujatost a m\u00e1te tak vy\u0161\u0161\u00ed \u0161anci, \u017ee redakto\u0159i \u010dl\u00e1nek pou\u017eij\u00ed. PR \u010dl\u00e1nek nemus\u00ed b\u00fdt jen propagace, ale m\u016f\u017eete se \u010d\u00e1ste\u010dn\u011b soust\u0159edit tak\u00e9 na linkbuilding nebo SEO.<\/p> <\/div>\n <\/div>\n

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Statistiky, v\u00fdzkumy a rozhovory \u2013 dejte \u010dl\u00e1nku \u0161anci na vyd\u00e1n\u00ed<\/h2> <\/div>\n <\/div>\n
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T\u00e9ma je vhodn\u00e9 vyb\u00edrat s ohledem na aktu\u00e1ln\u00ed statistiky, v\u00fdzkumy a testov\u00e1n\u00ed<\/strong>. M\u00e1lokoho nejsp\u00ed\u0161 zaujme x\u2011t\u00fd \u010dl\u00e1nek s titulem \u201ezaru\u010den\u00e9 rady, jak zhubnout\u201c. Pokud jej v\u0161ak postav\u00edte na nejnov\u011bj\u0161\u00edm v\u00fdzkumu zve\u0159ejn\u011bn\u00e9m St\u00e1tn\u00edm zdravotnick\u00fdm \u00fastavem, m\u00e1te vysokou \u0161anci, \u017ee redaktora \u010dl\u00e1nek zaujme<\/strong>. Lidi obecn\u011b zaj\u00edmaj\u00ed \u010d\u00edsla a procenta, tak\u017ee pokud sv\u016fj \u010dl\u00e1nek podpo\u0159\u00edte kvalitn\u00edm v\u00fdzkumem \u010di statistikou, \u0161ance na zve\u0159ejn\u011bn\u00ed se mnohem zv\u00fd\u0161\u00ed. Krom\u011b ji\u017e hotov\u00fdch v\u00fdzkum\u016f doporu\u010duji tak\u00e9 oslovit odborn\u00edky z dan\u00e9 oblasti, kte\u0159\u00ed V\u00e1m mohou poskytnout kvalitn\u00ed a origin\u00e1ln\u00ed informace.<\/p> <\/div>\n <\/div>\n

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Titulek je kr\u00e1l, pozor na perex a odstavce<\/h2> <\/div>\n <\/div>\n
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Ka\u017ed\u00fd \u010dl\u00e1nek mus\u00ed zaujmout u\u017e na prvn\u00ed pohled. Nejd\u016fle\u017eit\u011bj\u0161\u00edm prvkem se tak automaticky st\u00e1v\u00e1 titulek<\/strong>, podle kter\u00e9ho se rozhodujeme, zda si \u010dl\u00e1nek v\u016fbec p\u0159e\u010dteme. Z titulku by m\u011bl ka\u017ed\u00fd jednozna\u010dn\u011b pochopit, o \u010dem bude v textu \u0159e\u010d. Nav\u00edc by m\u011bl b\u00fdt l\u00e1kav\u00fd a obsahovat sloveso. Jinak bude zn\u00edt titulek \u201eNemoci z povol\u00e1n\u00ed ohro\u017euj\u00ed na\u0161e zdrav\u00ed\u201c a jinak \u201eJednou z nej\u010dast\u011bj\u0161\u00edch nemoc\u00ed z povol\u00e1n\u00ed je astma. Vznik\u00e1 a\u017e u 25 % zam\u011bstnanc\u016f.\u201c Krom\u011b titulku bychom m\u011bli po\u0159\u00e1dn\u011b promyslet tak\u00e9 perex, tedy odstavec pod titulkem. M\u011bl obsahovat n\u011bkolik v\u011bt, kter\u00e9 obs\u00e1hnou cel\u00fd smysl \u010dl\u00e1nku<\/strong> a p\u0159esv\u011bd\u010d\u00ed \u010dten\u00e1\u0159e k jeho p\u0159e\u010dten\u00ed. Perex je d\u016fle\u017eit\u00fd tak\u00e9 z pohledu novin\u00e1\u0159\u016f, kte\u0159\u00ed nemaj\u00ed \u010das p\u0159e\u010d\u00edst cel\u00fd text a rozhoduj\u00ed tak p\u0159edev\u0161\u00edm z titulku a perexu. Podobn\u011b jsou na tom i n\u00e1zvy odstavc\u016f.<\/p> <\/div>\n <\/div>\n

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Propagace v \u010dl\u00e1nku? Hlavn\u011b nen\u00e1siln\u011b<\/h2> <\/div>\n <\/div>\n
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Cel\u00fd text je d\u016fle\u017eit\u00e9 koncipovat tak, aby va\u0161e vyj\u00e1d\u0159en\u00ed podporuj\u00edc\u00ed va\u0161i zna\u010dku, produkt \u010di slu\u017ebu, bylo nenucen\u00e9<\/strong> a ne p\u0159\u00edli\u0161 n\u00e1padn\u00e9. Obecn\u011b je tedy vhodn\u00e9 \u010dl\u00e1nek za\u010d\u00edt nast\u00edn\u011bn\u00edm probl\u00e9mu, kde uvedete v\u00fdzkum, statistiku atd. V druh\u00e9m odstavci uvedete vyj\u00e1d\u0159en\u00ed nez\u00e1visl\u00e9ho odborn\u00edka (nap\u0159. l\u00e9ka\u0159e) a n\u00e1sledn\u011b odstavec s mo\u017enost\u00ed \u0159e\u0161en\u00ed (nap\u0159. alternativn\u00ed l\u00e9\u010dba va\u0161\u00edm produktem) tedy va\u0161e propagace. V posledn\u00edm odstavci se m\u016f\u017eete zam\u011b\u0159it nap\u0159. na prevenci a dal\u0161\u00ed doporu\u010den\u00ed. Zkuste se zamyslet tak\u00e9 nad SEO a doplnit kl\u00ed\u010dov\u00e1 slova v rozumn\u00e9 m\u00ed\u0159e.<\/p> <\/div>\n <\/div>\n

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Hotov\u00fd \u010dl\u00e1nek = p\u016fl pr\u00e1ce aneb jak na vyd\u00e1n\u00ed a zve\u0159ejn\u011bn\u00ed<\/h2> <\/div>\n <\/div>\n
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Ve chv\u00edli, kdy dop\u00ed\u0161ete \u010dl\u00e1nek, na V\u00e1s \u010dek\u00e1 n\u00e1ro\u010dn\u00fd \u00fakol. Oslovit dostate\u010dn\u00fd po\u010det novin\u00e1\u0159\u016f a redaktor\u016f a zaujmout je. Doporu\u010duji redaktory oslovovat elektronickou po\u0161tou. V textu se sna\u017ete o co nejzaj\u00edmav\u011bj\u0161\u00ed informace z \u010dl\u00e1nku<\/strong>. Redaktory pot\u0159ebujete zaujmnout mailem, proto\u017ee m\u00e1lokter\u00fd z nich si otev\u0159e p\u0159\u00edlohu a bude \u010d\u00edst cel\u00fd V\u00e1\u0161 \u010dl\u00e1nek. Doporu\u010duji tak\u00e9 nab\u00eddnout poskytnut\u00ed dal\u0161\u00edch dopl\u0148uj\u00edc\u00edch informac\u00ed, poskytnut\u00ed rozhovoru nebo \u010dl\u00e1nek s p\u0159edstihem pouze vybran\u00e9mu m\u00e9diu. Nejn\u00e1ro\u010dn\u011bj\u0161\u00ed na cel\u00e9m PR jsou vlastn\u011b kontakty. Je to tedy b\u011bh na dlouhou tra\u0165, p\u0159i kter\u00e9m postupn\u011b sb\u00edr\u00e1te kontakty a navazujete spolupr\u00e1ci s vybran\u00fdmi redaktory.<\/p> <\/div>\n <\/div>\n

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Kam s n\u00edm d\u00e1l? PR port\u00e1ly, elektronick\u00e1 m\u00e9dia a vlastn\u00ed weby<\/h2> <\/div>\n <\/div>\n
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PR \u010dl\u00e1nky lze v rozumn\u00e9 m\u00ed\u0159e tak\u00e9 vlastn\u00edmi silami zve\u0159ejnit na r\u016fzn\u00fdch PR port\u00e1lech, kter\u00e9 jsou na tento druh \u010dl\u00e1nk\u016f zam\u011b\u0159en\u00e9. Krom\u011b toho, \u017ee z\u00edsk\u00e1te odkaz<\/strong>, ob\u010das tyto port\u00e1ly proch\u00e1zej\u00ed i redakto\u0159i a mohou je n\u011bkter\u00e9 \u010dl\u00e1nky zaujmout. V n\u011bkter\u00fdch p\u0159\u00edpadech se lze p\u0159ihl\u00e1sit tak\u00e9 jako redaktor ur\u010dit\u00fdch elektronick\u00fdch m\u00e9di\u00edch a text zde vyd\u00e1vat. Jednou z mo\u017enost\u00ed je tak\u00e9 zve\u0159ejn\u011bn\u00ed na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch nebo na sp\u0159\u00e1telen\u00fdch str\u00e1nk\u00e1ch. Zve\u0159ejn\u011bn\u00ed v\u0161ak doporu\u010duji vykonat a\u017e po tom, co nech\u00e1te novin\u00e1\u0159\u016fm ur\u010dit\u00fd \u010das na vyd\u00e1n\u00ed. U zve\u0159ejn\u011bn\u00ed sv\u00e9pomoc\u00ed lze uva\u017eovat tak\u00e9 na dopln\u011bn\u00ed odkaz\u016f do \u010dl\u00e1nku, tedy linkbuilding. Zde v\u0161ak doporu\u010duji opatrnost vzhledem k mo\u017en\u00fdm postih\u016fm a penalizace ze strany vyhled\u00e1va\u010d\u016f. <\/p> <\/div>\n <\/div>\n

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R\u00e1di v\u00e1m pom\u016f\u017eeme<\/h2> <\/div>\n <\/div>\n
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P\u0159ijde v\u00e1m, \u017ee u\u017e je toho v\u0161eho prost\u011b moc? Obra\u0165te se na n\u00e1s<\/a>, r\u00e1di v\u00e1m pom\u016f\u017eeme. <\/p> <\/div>\n <\/div>\n

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 <\/p> <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Napsat kvalitn\u00ed PR \u010dl\u00e1nek, kter\u00fd V\u00e1m redakto\u0159i r\u00e1di vydaj\u00ed nejen v elektronick\u00fdch m\u00e9di\u00edch, ale i v t\u011bch ti\u0161t\u011bn\u00fdch, nen\u00ed v\u016fbec lehk\u00e9. P\u0159ed samotn\u00fdm psan\u00edm je nejd\u016fle\u017eit\u011bj\u0161\u00ed vybrat zaj\u00edmav\u00e9 neot\u0159el\u00e9 t\u00e9ma, kter\u00e9 pod\u00e1v\u00e1 nov\u00fd pohled na danou problematiku.<\/p>\n","protected":false},"author":0,"featured_media":6263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-6262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/6262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=6262"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/6262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/6263"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=6262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=6262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=6262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}