{"id":6334,"date":"2015-08-04T07:19:15","date_gmt":"2015-08-04T05:19:15","guid":{"rendered":"https:\/\/besteto.pari.cz\/ppc-vanoce\/"},"modified":"2023-06-14T11:12:48","modified_gmt":"2023-06-14T09:12:48","slug":"ppc-vanoce","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/ppc-vanoce\/","title":{"rendered":"Jak p\u0159ipravit e-shop na V\u00e1noce 2 &#8211; PPC"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>V prvn\u00edm \u010dl\u00e1nku minis\u00e9rie \u201cJak p\u0159ipravit e\u2011shop na V\u00e1noce\u201d jsme si \u0159ekli, \u010demu se v\u011bnovat, aby e\u2011shop z\u00edskal <a href=\"https:\/\/www.besteto.cz\/eshop-seo-vanoce\">co nejv\u00edc objedn\u00e1vek z&nbsp;p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed na Google a&nbsp;na Seznamu<\/a>. Poj\u010fme si nyn\u00ed \u0159\u00edct, jak nachystat na v\u00e1no\u010dn\u00ed sez\u00f3nu PPC kampan\u011b.<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159\u00edpravu p\u0159edv\u00e1no\u010dn\u00edch PPC kampan\u00ed bychom m\u011bli za\u010d\u00edt napl\u00e1nov\u00e1n\u00edm, co a&nbsp;kdy budeme cht\u00edt propagovat, koho a&nbsp;kdy budeme cht\u00edt oslovit. Tento pl\u00e1n by se m\u011bl prol\u00ednat s&nbsp;pl\u00e1ny u&nbsp;dal\u0161\u00edch marketingov\u00fdch aktivit. Vych\u00e1zet bude z&nbsp;pl\u00e1nu p\u0159edv\u00e1no\u010dn\u00edch akc\u00ed a&nbsp;odpov\u00eddat bude i&nbsp;pl\u00e1novan\u00fdm rozes\u00edlk\u00e1m mail\u016f.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Propagovat m\u016f\u017eeme nap\u0159.:<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>konkr\u00e9tn\u00ed produkty (TOP produkty, ak\u010dn\u00ed zbo\u017e\u00ed, novinky),<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>kategorie produkt\u016f,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>zna\u010dky,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>\u010dl\u00e1nky,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>akce a&nbsp;mimo\u0159\u00e1dn\u00e9 nab\u00eddky,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>vlastn\u00ed zna\u010dku.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Reklamu m\u016f\u017eeme c\u00edlit nap\u0159.&nbsp;na:<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>n\u00e1zvy produkt\u016f, kategori\u00ed, v\u00fdrobc\u016f \u010di prod\u00e1van\u00fdch zna\u010dek,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>obecn\u00e1 kl\u00ed\u010dov\u00e1 slova,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>p\u0159\u00edbuzn\u00e1 kl\u00ed\u010dov\u00e1 slova,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>z\u00e1jmy u\u017eivatel\u016f,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>n\u00e1v\u0161t\u011bvn\u00edky e\u2011shopu (remarketing, dynamick\u00fd remarketing),<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>konkr\u00e9tn\u00ed weby a&nbsp;str\u00e1nky v&nbsp;partnersk\u00e9 s\u00edti Google a&nbsp;Skliku.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vzniknout by m\u011bl pl\u00e1n, kter\u00fd va\u0161\u00ed agentu\u0159e \u010di PPC specialistovi umo\u017en\u00ed dop\u0159edu se p\u0159ipravit. Pl\u00e1n by m\u011bl obsahovat i&nbsp;c\u00edle \u010di metriky, podle kter\u00fdch se budou vyhodnocovat v\u00fdsledky.&nbsp; <strong>Pl\u00e1n PPC inzerce<\/strong> m\u016f\u017ee b\u00fdt i&nbsp;velmi jednoduch\u00fd nap\u0159\u00edklad:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>propagujeme v\u0161echny produkty s&nbsp;cenou nad 100 K\u010d, vynech\u00e1me v\u00fdrobce XXX, proto\u017ee tam m\u00e1me n\u00edzkou mar\u017ei<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>sna\u017e\u00edme se o&nbsp;maxim\u00e1ln\u00ed zisk, pro v\u00fdpo\u010det zisku po\u010d\u00edt\u00e1me s&nbsp;pr\u016fm\u011brnou mar\u017e\u00ed 20&nbsp;%, tr\u017eby m\u011b\u0159\u00edme v&nbsp;Google Analytics<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>vyu\u017eijeme v\u0161echny reklamn\u00ed form\u00e1ty, posilovat budeme ziskov\u00e9 kampan\u011b, utlumovat kampan\u011b, kde jsou n\u00e1klady nad 20&nbsp;%&nbsp;tr\u017eeb.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">K dispozici je pak \u0159ada reklamn\u00edch form\u00e1t\u016f:<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/image3176.png\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><strong>Google Adwords<\/strong><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>textov\u00e1 inzerce ve vyhled\u00e1v\u00e1n\u00ed<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>inzerce v&nbsp;obsahov\u00e9 s\u00edt\u00ed (textov\u00e9 inzer\u00e1ty i&nbsp;bannery)<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>produktov\u00e9 kampan\u011b (PLA vyu\u017e\u00edvaj\u00edc\u00ed Google n\u00e1kupy)<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>remarketing (inzerce zac\u00edlen\u00e1 na lidi, kte\u0159\u00ed nav\u0161t\u00edvili e\u2011shop a&nbsp;nenakoupili)<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>dynamick\u00fd remarketing (remarketing napojen\u00fd na Google n\u00e1kupy, zobrazuje v&nbsp;inzer\u00e1tech produkty, kter\u00e9 si lid\u00e9 prohl\u00ed\u017eeli)<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>DSA (Dynamic Search Ads)\u2009\u2014\u2009nejjednodu\u0161eji nastaviteln\u00e1 reklama, inzer\u00e1ty se tvo\u0159\u00ed automaticky z&nbsp;obsahu str\u00e1nek<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/image3046.png\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><strong>Sklik<\/strong><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>textov\u00e1 inzerce ve vyhled\u00e1v\u00e1n\u00ed<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>inzerce v&nbsp;obsahov\u00e9 s\u00edt\u00ed (textov\u00e9 inzer\u00e1ty i&nbsp;bannery)<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>retargeting (obdoba remarketingu v&nbsp;Google Adwords)<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/image3111.png\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><strong>Facebook<\/strong><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>PPC<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>remarketing<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>dynamick\u00fd remarketing.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kdy\u017e m\u00e1me sestaven\u00fd pl\u00e1n a&nbsp;vybran\u00e9 syst\u00e9my a&nbsp;form\u00e1ty, kter\u00e9 budeme vyu\u017e\u00edvat, m\u011bli bychom m\u00edt jasno je\u0161t\u011b v&nbsp;n\u011bkolika v\u011bcech:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>kdo se bude starat o&nbsp;kampan\u011b a&nbsp;kolik to bude&nbsp;st\u00e1t,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>kdo bude m\u00edt na starost dob\u00edjen\u00ed kreditu a&nbsp;z&nbsp;jak\u00fdch pen\u011bz se bude kredit platit,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>m\u00e1me dob\u0159e nastaven\u00e9 m\u011b\u0159en\u00ed v\u00fdsledk\u016f, propojen\u00e9 \u00fa\u010dty, nasazen\u00e9 konverzn\u00ed a&nbsp;remarketingov\u00e9 k\u00f3dy,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>v\u00edme, jak\u00e9 jsou na\u0161e konkuren\u010dn\u00ed v\u00fdhody, kter\u00e9 pou\u017eijeme v&nbsp;inzer\u00e1tech,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>m\u00e1me zpracovanou anal\u00fdzu kl\u00ed\u010dov\u00fdch slov,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>m\u00e1me p\u0159ipraven\u00e9 grafick\u00e9 podklady, nebo alespo\u0148 v\u00edme, kdo a&nbsp;kdy n\u00e1m je p\u0159iprav\u00ed.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>A pak u\u017e se m\u016f\u017eeme pustit do p\u0159\u00edpravy (p\u0159\u00edpadn\u011b optimalizace) jednotliv\u00fdch kampan\u00ed.<br><br>Na z\u00e1v\u011br <strong>p\u00e1r nej\u010dast\u011bj\u0161\u00edch chyb<\/strong>, se kter\u00fdmi se setk\u00e1v\u00e1me p\u0159i p\u0159eb\u00edr\u00e1n\u00ed PPC kampan\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>inzerce vyu\u017e\u00edv\u00e1 jen n\u011bkter\u00e9 reklamn\u00ed form\u00e1ty, neb\u011b\u017e\u00ed nap\u0159\u00edklad remarketing, produktov\u00e9 kampan\u011b nebo se vyu\u017e\u00edv\u00e1 jen jeden z&nbsp;dvojice syst\u00e9m\u016f Adwords a&nbsp;Sklik,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>dlouhodob\u011b b\u011b\u017e\u00ed kampan\u011b, kter\u00e9 nep\u0159in\u00e1\u0161\u00ed zisk a&nbsp;\u010dasto nep\u0159in\u00e1\u0161\u00ed v\u016fbec \u017e\u00e1dn\u00e9 objedn\u00e1vky,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>kv\u016fli \u0161patn\u011b nasazen\u00e9mu m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti a&nbsp;konverz\u00ed se jen slo\u017eit\u011b vyhodnocuj\u00ed v\u00fdsledky jednotliv\u00fdch kampan\u00ed,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>reklamn\u00ed kampan\u011b podporuj\u00ed jen p\u00e1r vybran\u00fdch produkt\u016f nebo jsou zam\u011b\u0159en\u00e9 pouze na mal\u00e9 mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch slov,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>ceny za proklik jsou nastaven\u00e9 nesmysln\u011b vysoko (inzerce je p\u0159\u00edli\u0161 drah\u00e1, ztr\u00e1tov\u00e1), nebo jsou ceny za proklik nastaven\u00e9 p\u0159\u00edli\u0161 n\u00edzko (inzerce je velmi levn\u00e1, ale p\u0159in\u00e1\u0161\u00ed m\u00e1lo objedn\u00e1vek).<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tak\u017ee <strong>s&nbsp;chut\u00ed do toho, p\u016fl je hotovo<\/strong>. ;-) V&nbsp;r\u00e1mci PPC kampan\u00ed je opravdu pr\u00e1ce spousta, a&nbsp;p\u0159esto\u017ee se v\u00fdsledky dostavuj\u00ed velmi rychle po spu\u0161t\u011bn\u00ed kampan\u00ed, je dobr\u00e9 kampan\u011b p\u0159ipravit a&nbsp;otestovat s&nbsp;p\u0159edstihem. Listopad a&nbsp;prosinec jsou m\u011bs\u00edce, kdy by se m\u011blo vyd\u011bl\u00e1vat a&nbsp;ne jen sb\u00edrat data a&nbsp;testovat, co v\u00e1m m\u016f\u017ee p\u0159\u00ed\u0161t\u00ed rok vyd\u011blat pen\u00edze.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud si s&nbsp;PPC kampan\u011bmi nev\u00edte rady, chcete spr\u00e1vu PPC kampan\u00ed sv\u011b\u0159it odborn\u00edk\u016fm, nebo prost\u011b nem\u00e1te chu\u0165 a&nbsp;\u010das \u0159e\u0161it si p\u00e9p\u00e9c\u00e9\u010dka sami, <a href=\"https:\/\/www.besteto.cz\/kontakt\">kontaktujte n\u00e1s<\/a>. <strong>R\u00e1di v\u00e1m pom\u016f\u017eeme nastavit ziskov\u00e9 kampan\u011b<\/strong> v&nbsp;Adwords, Skliku a&nbsp;na Facebooku.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>V prvn\u00edm \u010dl\u00e1nku minis\u00e9rie &#8222;Jak p\u0159ipravit e-shop na V\u00e1noce&#8220; jsme si \u0159ekli, \u010demu se v\u011bnovat, aby e-shop z\u00edskal co nejv\u00edc objedn\u00e1vek z p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed na Google a na Seznamu. Poj\u010fme si nyn\u00ed \u0159\u00edct, jak nachystat na v\u00e1no\u010dn\u00ed sez\u00f3nu PPC kampan\u011b.<\/p>\n","protected":false},"author":5,"featured_media":6335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[7,63,104,124,131],"class_list":["post-6334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-facebook","tag-google-adwords","tag-ppc","tag-sklik","tag-vanoce"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/6334"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=6334"}],"version-history":[{"count":2,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/6334\/revisions"}],"predecessor-version":[{"id":18823,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/6334\/revisions\/18823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/6335"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=6334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=6334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=6334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}