{"id":6337,"date":"2015-08-17T04:40:01","date_gmt":"2015-08-17T02:40:01","guid":{"rendered":"https:\/\/besteto.pari.cz\/co-frci\/"},"modified":"2021-09-19T18:55:59","modified_gmt":"2021-09-19T16:55:59","slug":"co-frci","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/co-frci\/","title":{"rendered":"Co pr\u00e1v\u011b fr\u010d\u00ed?"},"content":{"rendered":"
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Produktov\u00e9 kampan\u011b. Ze v\u0161ech sm\u011br\u016f. My aktu\u00e1ln\u011b testujeme dva nov\u00e9 form\u00e1ty a i kdy\u017e je ka\u017ed\u00fd trochu jin\u00fd, oba jsou v podstat\u011b snadno nasaditeln\u00e9.<\/em><\/p> <\/div>\n <\/div>\n

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Prvn\u00edm je dynamick\u00fd remarketing na Facebooku (bez aplikace t\u0159et\u00ed strany) vhodn\u00fd p\u0159edev\u0161\u00edm pro e\u2011shopy a druh\u00fd ProductAds na Heurece, vhodn\u00fd pro vendory a zaj\u00edmav\u00fd pro e\u2011shopy, kter\u00e9 nab\u00edz\u00ed n\u011bkterou z prod\u00e1van\u00fdch zna\u010dek velkoobchodn\u011b.<\/p> <\/div>\n <\/div>\n

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Facebook dynamick\u00fd remarketing<\/h2> <\/div>\n <\/div>\n
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Form\u00e1t i princip je stejn\u00fd jako u dynamick\u00e9ho remarketingu v AdWords. V administraci si pro ka\u017edou kampa\u0148 vytvo\u0159\u00edte \u0161ablonu, jak maj\u00ed inzer\u00e1ty vypadat (nap\u0159. jeden nebo vice produkt\u016f), a kde se maj\u00ed zobrazovat (news feed nebo prav\u00fd sloupec). Do \u0161ablony se pot\u00e9 automaticky dopl\u0148uj\u00ed produkty, kter\u00e9 si u v\u00e1s n\u00e1v\u0161t\u011bvn\u00edk prohl\u00e9dl. Sledov\u00e1n\u00ed u\u017eivatel\u016f je zalo\u017eeno na ID u\u017eivatele a ne na cookie.

Pokud u\u017e pou\u017e\u00edv\u00e1te dynamick\u00fd remarketing v AdWords, bude pro v\u00e1s nasazen\u00ed jednoduch\u00e9. Pot\u0159ebujete feed pro Google n\u00e1kupy, nasadit sledovac\u00ed k\u00f3dy do str\u00e1nek a zalo\u017eit Business centrum. Plat\u00ed se za proklik. Jednotliv\u00e1 \u00faskal\u00ed probereme v samostatn\u00e9m \u010dl\u00e1nku.
\"Uk\u00e1zka
Uk\u00e1zka reklamy v news feedu.<\/em>

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<\/figure><\/div> <\/div>\n <\/div>\n
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Uk\u00e1zka reklam z prav\u00e9ho sloupce (dva samostatn\u00e9 inzer\u00e1ty).<\/em>
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ProductAds Heureka<\/h2> <\/div>\n <\/div>\n
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ProductAds slou\u017e\u00ed k propagaci konkr\u00e9tn\u00edch produkt\u016f na Heurece. Inzerovan\u00e9 produkty se zobrazuj\u00ed v kategorii na druh\u00e9m, sedm\u00e9m nebo dvan\u00e1ct\u00e9m m\u00edst\u011b a ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na prvn\u00ed pozici a v prav\u00e9m sloupci. Produkty pozn\u00e1te podle oran\u017eov\u00e9ho kole\u010dka s textem HIT, AKCE\u2026

Pro spu\u0161t\u011bn\u00ed inzerce st\u00e1\u010d\u00ed m\u00edt pro svou zna\u010dku sp\u00e1rov\u00e1ny 4 produkty a m\u016f\u017eete za\u010d\u00edt s registrac\u00ed a vytv\u00e1\u0159en\u00edm kampan\u00ed. Ale pozor, inzer\u00e1ty vedou do karet na Heurece ne p\u0159\u00edmo do e\u2011shopu, proto pokud to d\u011bl\u00e1te pro podporu sv\u00e9ho e\u2011shopu mus\u00edte po\u010d\u00edtat s vylad\u011bn\u00edm pozice v kart\u011b tak, abyste byli na prvn\u00ed a\u017e t\u0159et\u00ed top pozici, kter\u00e9 obs\u00e1hnou nejv\u00edce proklik\u016f. Model je auk\u010dn\u00ed a plat\u00ed se za prokliky. Detaily rozebereme p\u0159\u00ed\u0161t\u011b v samostatnem \u010dl\u00e1nku.
Ofici\u00e1ln\u00ed informace p\u0159\u00edmo na Heurce.<\/a><\/p> <\/div>\n <\/div>\n

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\"Uk\u00e1zka
Uk\u00e1zka ProductAds v kategorii<\/em>
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\"Uk\u00e1zka
Uk\u00e1zka ProductAds ve vyhled\u00e1v\u00e1n\u00ed<\/em>
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Z\u00e1v\u011br<\/h2> <\/div>\n <\/div>\n
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Na velk\u00e9 z\u00e1v\u011bry je zat\u00edm \u010das, ale jestli m\u00e1te pocit, \u017ee jsou v\u00e1m ji\u017e klasick\u00e9 PPC kan\u00e1ly mal\u00e9, doporu\u010dujeme nov\u00e9 form\u00e1ty vyzkou\u0161et. Bude to dal\u0161\u00ed st\u0159\u00edpek, kter\u00fd zapadne do va\u0161eho mixu.

Tak a\u0165 v\u00e1m slou\u017e\u00ed a budete-li cht\u00edt pomoci nebo konzultovat napi\u0161te<\/a>.
 <\/p> <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Produktov\u00e9 kampan\u011b. Ze v\u0161ech sm\u011br\u016f. My aktu\u00e1ln\u011b testujeme dva nov\u00e9 form\u00e1ty a i kdy\u017e je ka\u017ed\u00fd trochu jin\u00fd, oba jsou v podstat\u011b snadno nasaditeln\u00e9.<\/p>\n","protected":false},"author":0,"featured_media":6338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[7],"class_list":["post-6337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-facebook"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/6337"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=6337"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/6337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/6338"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=6337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=6337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=6337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}