{"id":7175,"date":"2013-06-18T09:11:00","date_gmt":"2013-06-18T07:11:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/vyhledavace-zbozi-2013-vavru\/"},"modified":"2021-09-19T18:56:50","modified_gmt":"2021-09-19T16:56:50","slug":"vyhledavace-zbozi-2013-vavru","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/vyhledavace-zbozi-2013-vavru\/","title":{"rendered":"Jak funguj\u00ed vyhled\u00e1va\u010de zbo\u017e\u00ed v zahrani\u010d\u00ed"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Vlasta V\u00e1vr\u016f n\u00e1m na (ne)konferenci Vyhled\u00e1va\u010de zbo\u017e\u00ed 2013 pov\u00eddal o&nbsp;zku\u0161enostech ze zahrani\u010d\u00ed. P\u0159e\u010dt\u011bte si, jak porovn\u00e1val hlavn\u011b \u010ceskou, Slovenskou a&nbsp;N\u011bmeckou e\u2011commerce.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"aspect-w-16 aspect-h-9\"><iframe title=\"Vlasta V\u00e1vr\u016f na (ne)konferenci Vyhled\u00e1va\u010de zbo\u017e\u00ed\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/ldx6N0K3pyl5NC\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen loading=\"lazy\"> <\/iframe><\/div> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/Besteto_cz\/vlasta-vvr-na-nekonferenci-vyhledvae-zbo\" title=\"Vlasta V\u00e1vr\u016f na (ne)konferenci Vyhled\u00e1va\u010de zbo\u017e\u00ed\" target=\"_blank\">Vlasta V\u00e1vr\u016f na (ne)konferenci Vyhled\u00e1va\u010de zbo\u017e\u00ed<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/Besteto_cz\" target=\"_blank\">BESTETO<\/a><\/strong> <\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">O v\u00fdznamu zna\u010dky<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Vlasta provozuje v&nbsp;\u010cR internetov\u00e9 obchody <a href=\"http:\/\/www.vasecocky.cz\/\">Va\u0161e\u010co\u010dky.cz<\/a> a&nbsp;<a href=\"http:\/\/www.cockovnik.cz\/\">\u010co\u010dkovn\u00edk.cz<\/a>. Na jejich p\u0159\u00edkladu uk\u00e1zal <strong>v\u00fdznam zna\u010dky<\/strong> v&nbsp;reklam\u011b. A&nbsp;to v\u010detn\u011b vyhled\u00e1va\u010d\u016f zbo\u017e\u00ed, kdy zn\u00e1m\u011bj\u0161\u00ed Va\u0161e\u010co\u010dky dosahuj\u00ed v\u00fdborn\u00fdch v\u00fdsledk\u016f pr\u00e1v\u011b kv\u016fli tradici a&nbsp;zna\u010dce, kterou na trhu&nbsp;maj\u00ed.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">O \u010cesku a&nbsp;Slovensku<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Voln\u011b jsme nav\u00e1zali na pov\u00edd\u00e1n\u00ed <a href=\"https:\/\/www.besteto.cz\/vyhledavace-zbozi-2013-pricemania\">Michala Kr\u00e1le ze slovensk\u00e9 Pricemanie<\/a>. V&nbsp;segmentu kontaktn\u00edch \u010do\u010dek je Slovensk\u00fd trh sice <strong>men\u0161\u00ed<\/strong> ne\u017e \u010cesk\u00fd, p\u016fsob\u00ed zde ale mnohem <strong>m\u00e9n\u011b konkurent\u016f,<\/strong> a&nbsp;tak <strong>tr\u017en\u00ed pod\u00edl<\/strong>, p\u0159ipadaj\u00edc\u00ed na jeden e\u2011shop, je zaj\u00edmav\u00fd. Toto ostatn\u011b potvrzuje i&nbsp;slu\u017eba <a href=\"http:\/\/translate.google.com\/globalmarketfinder\/index.html?locale=en\">Google Global Market Finder<\/a>, kter\u00e1 p\u0159isuzuje Slovensku <strong>ni\u017e\u0161\u00ed n\u00e1klady na inzerci<\/strong> v&nbsp;AdWords p\u0159i <strong>rozumn\u00e9 hledanosti<\/strong> kl\u00ed\u010dov\u00fdch fr\u00e1z\u00ed z&nbsp;oboru.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">\u010cesk\u00e1 republika a&nbsp;N\u011bmecko<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Zaj\u00edmav\u00e9 rozd\u00edly jsou ve vyhled\u00e1v\u00e1n\u00ed zbo\u017e\u00ed v&nbsp;\u010cR a&nbsp;sousedn\u00edm N\u011bmecku. Vlasta V\u00e1vr\u016f ocenil to, \u010deho dos\u00e1hla \u010desk\u00e1 Heureka. Obdobn\u011b propracovan\u00e9 slu\u017eby se hledaj\u00ed v&nbsp;Evrop\u011b t\u011b\u017eko. To s&nbsp;sebou ov\u0161em nese, podle Vlasty, <strong>vysok\u00e9 n\u00e1klady na inzerci<\/strong>. Naproti tomu v&nbsp;N\u011bmecku jsou vyhled\u00e1va\u010de zbo\u017e\u00ed m\u00e9n\u011b propracovan\u00e9. Hlavn\u00ed obt\u00ed\u017e je ve spr\u00e1vn\u00e9m nastaven\u00ed inzerce tak, aby se zbo\u017e\u00ed spr\u00e1vn\u011b vypisovalo ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. V&nbsp;\u010dele m\u00edstn\u00edch vyhled\u00e1va\u010d\u016f zbo\u017e\u00ed stoj\u00ed <a href=\"http:\/\/www.idealo.de\/\">Idealo.de<\/a>, kter\u00e9 se m\u016f\u017ee py\u0161nit vysokou a&nbsp;kvalitn\u00ed n\u00e1v\u0161t\u011bvnost\u00ed.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><em>Vlasta V\u00e1vr\u016f mluv\u00ed o&nbsp;prodeji na internetu v&nbsp;zahrani\u010d\u00ed.<\/em><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Doprava a&nbsp;ostatn\u00ed zem\u011b<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>D\u00e1le p\u0159i\u0161la \u0159e\u010d na <em>\u0160v\u00fdcarsko<\/em>, <em>Anglii<\/em>, <em>It\u00e1lii<\/em> \u010di <em>Rakousko<\/em>. Spojuj\u00ed je nap\u0159. rozumn\u00ed z\u00e1kazn\u00edci, kter\u00e9 a\u017e tak nezaj\u00edm\u00e1 <strong>doba dod\u00e1n\u00ed<\/strong> zbo\u017e\u00ed, jako sp\u00ed\u0161 kvalita obchodu. Je to jin\u00e9 ne\u017e u&nbsp;n\u00e1s, kde cht\u011bj\u00ed z\u00e1kazn\u00edci zbo\u017e\u00ed co nejd\u0159\u00edve.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Vlasta V\u00e1vr\u016f zm\u00ednil krom\u011b \u010co\u010dek tak\u00e9 software <a href=\"https:\/\/www.besteto.cz\/tema\/tapomat\">Tapomat<\/a>, kter\u00fd c\u00edl\u00ed na mobiln\u00ed u\u017eivatele webu, a&nbsp;jemu pom\u00e1h\u00e1 p\u0159i vyrovn\u00e1n\u00ed rozd\u00edlu v&nbsp;konverzn\u00edch pom\u011brech mezi u\u017eivateli ze stoln\u00edch po\u010d\u00edta\u010d\u016f a&nbsp;mobiln\u00edch za\u0159\u00edzen\u00ed.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>P\u0159e\u010dt\u011bte si dal\u0161\u00ed \u010dl\u00e1nky z (ne)konference Vyhled\u00e1va\u010de zbo\u017e\u00ed 2013. P\u0159ed Vlastou V\u00e1vr\u016f mluvil <a href=\"https:\/\/www.besteto.cz\/vyhledavace-zbozi-2013-mergado\">pan Mergado<\/a>.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-gallery my-6\">\n            <figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/vyhledavace-zboi-2013-vavru-1.jpg\" alt><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/vyhledavace-zboi-2013-vavru-2.jpg\" alt><\/figure><\/li><\/ul><\/figure>      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vlasta V\u00e1vr\u016f n\u00e1m na (ne)konferenci Vyhled\u00e1va\u010de zbo\u017e\u00ed 2013 pov\u00eddal o zku\u0161enostech ze zahrani\u010d\u00ed. P\u0159e\u010dt\u011bte si, jak porovn\u00e1val hlavn\u011b \u010ceskou, Slovenskou a N\u011bmeckou e-commerce.<\/p>\n","protected":false},"author":0,"featured_media":7180,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[135],"class_list":["post-7175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-vyhledavace-zbozi"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/7175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=7175"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/7175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/7180"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=7175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=7175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=7175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}