{"id":7456,"date":"2012-12-09T15:05:00","date_gmt":"2012-12-09T14:05:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/barcamp-ostrava\/"},"modified":"2021-09-19T18:57:05","modified_gmt":"2021-09-19T16:57:05","slug":"barcamp-ostrava","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/barcamp-ostrava\/","title":{"rendered":"Jak\u00fd byl Barcamp Ostrava"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>V sobotu jsme s&nbsp;Michalem Jan\u00edkem a&nbsp;Mirkem Sedl\u00e1kem vyrazili na ostravsk\u00fd Barcamp. Jeli jsme za inspirac\u00ed, fajn lidmi z&nbsp;oboru a&nbsp;Michal jel nav\u00edc p\u0159edn\u00e1\u0161et o&nbsp;SEO. Pro m\u011b se jednalo o&nbsp;prvn\u00ed Barcamp, kter\u00e9ho jsem se z\u00fa\u010dastnil, a&nbsp;u\u017e te\u010f m\u00e1m chu\u0165 vyrazit v&nbsp;lednu na dal\u0161\u00ed Barcamp do Vset\u00edna.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Krom\u011b \u00favodn\u00edch p\u00e1r slov organiz\u00e1tor\u016f jsem se z\u00fa\u010dastnil sedmi p\u0159edn\u00e1\u0161ek.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Adam Pta\u0161nik\u2009\u2014\u2009Co si (ne)m\u016f\u017eeme dovolit na Internetu<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Adam (<a href=\"http:\/\/www.eak.cz\">eak.cz<\/a>) je pr\u00e1vn\u00edk specializuj\u00edc\u00ed se na pr\u00e1vo v&nbsp;souvislosti s&nbsp;internetem. Jeho p\u0159edn\u00e1\u0161ka m\u011b bavila. Bylo fajn pod\u00edvat se na internetov\u00e9 d\u011bn\u00ed o\u010dima pr\u00e1va, kter\u00e9 nerozli\u0161uje \u010dl\u00e1nky, produkty, nebo reklamu ale d\u00edla, kvazi d\u00edla&nbsp;apod.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Co jsem si z&nbsp;p\u0159edn\u00e1\u0161ky odnesl za poznatky:<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>Jak\u00e9koliv <strong>podobizny fyzick\u00fdch osob<\/strong> sm\u00edme pou\u017e\u00edvat jen s&nbsp;jejich svolen\u00edm.<\/li><li><strong>N\u00e1hrady \u0161kody<\/strong> se m\u016f\u017ee dom\u00e1hat pouze osoba zobrazen\u00e1 nap\u0159. na fotce bez souhlasu. Nikoliv t\u0159eba man\u017eelka, kter\u00e1 na\u0161la na propaga\u010dn\u00edch materi\u00e1lech vyfocen\u00e9ho man\u017eela s&nbsp;milenkou.<\/li><li>Ka\u017ed\u00fd m\u00e1 pr\u00e1vo <strong>vzd\u00e1t se sv\u00fdch pr\u00e1v<\/strong>, tak\u017ee se m\u016f\u017eeme vzd\u00e1t i&nbsp;pr\u00e1va na ochranu osobnosti a&nbsp;fotka je v&nbsp;po\u0159\u00e1dku i&nbsp;bez na\u0161eho souhlasu.<\/li><li>V r\u00e1mci <strong>zpravodajsk\u00e9 licence<\/strong> m\u016f\u017eu n\u011bkoho vyfotit a&nbsp;napsat o&nbsp;n\u011bm i&nbsp;bez jeho souhlasu. Nem\u011bl bych mu t\u00edm ale zp\u016fsobit \u00fajmu.<\/li><li><strong>Soudce<\/strong> je ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f ten, kter\u00fd o&nbsp;p\u0159\u00edpadu v\u00ed nejm\u00ed\u0148, nejm\u00ed\u0148 p\u0159\u00edpadu rozum\u00ed, jen rozhoduje.<\/li><li>Podle Adama v\u011bt\u0161ina soudc\u016f vyp\u00edn\u00e1 mozek, kdy\u017e se v&nbsp;p\u0159\u00edpadu objev\u00ed slovo po\u010d\u00edta\u010d, internet apod.<\/li><li>D\u00edlem se ned\u00e1 ozna\u010dit pouh\u00e1 my\u0161lenka. <strong>D\u00edlo se mus\u00ed zhmotnit<\/strong> do slov, hudby, obrazu, sch\u00e9matu apod.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Velmi vtipn\u00e1 mi p\u0159i\u0161la v\u011bta: \u201cKdy\u017e dva program\u00e1to\u0159i ud\u011blaj\u00ed program na v\u00fdpo\u010det dan\u00ed, k\u00f3d bude podobn\u00fd a&nbsp;dokonce i&nbsp;v\u00fdsledky budou podobn\u00e9.\u201d<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Jind\u0159ich F\u00e1borsk\u00fd\u2009\u2014\u2009M\u00e1me po h\u0159e, mil\u00ed marke\u0165\u00e1ci \/\u200bcc. @facebook<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Jindra (<a href=\"http:\/\/www.igloonet.cz\">igloonet<\/a>) absolvoval celou p\u0159edn\u00e1\u0161ku s&nbsp;plechovkou Red Bullu v&nbsp;ruce. Nejen proto byla jeho p\u0159edn\u00e1\u0161ka velmi energick\u00e1 a&nbsp;z\u00e1bavn\u00e1. I&nbsp;kdy\u017e moc konkr\u00e9tn\u00edch informac\u00ed jsem si neodnesl, Jindrova p\u0159edn\u00e1\u0161ka byla dobr\u00e1 volba. Jindra mluvil o&nbsp;v\u00fdvoji Facebooku hlavn\u011b v&nbsp;posledn\u00edm roce a&nbsp;o tom, jak Facebook \u010d\u00edm d\u00e1l v\u00edc krok\u016f podnik\u00e1 jen proto, aby vyd\u011blal na reklam\u011b a&nbsp;aby si udr\u017eely slu\u0161nou cenu jeho&nbsp;akcie.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Co jsem si z&nbsp;p\u0159edn\u00e1\u0161ky odnesl:<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>Facebook ji\u017e p\u0159ekro\u010dil hranici <strong>miliardy u\u017eivatel\u016f<\/strong>.<\/li><li>Obsah na\u0161ich <strong>str\u00e1nek na Facebooku nepat\u0159\u00ed n\u00e1m, ale Facebooku<\/strong>, od kter\u00e9ho m\u00e1me vlastn\u011b pronajat\u00fd prostor.<\/li><li>Facebook m\u016f\u017ee kdykoliv zm\u011bnit pravidla a&nbsp;proto\u017ee jsou v\u0161echny texty, fotky apod. jeho, nikdo s&nbsp;t\u00edm nic nenad\u011bl\u00e1.<\/li><li>U v\u011bt\u0161iny str\u00e1nek na Facebooku bychom m\u011bli <strong>vyhodnocovat rentabilitu<\/strong>, kter\u00e1 se d\u00e1 jednodu\u0161e zm\u011b\u0159it v&nbsp;Google Analytics. Sta\u010d\u00ed otagovat dob\u0159e odkazy vkl\u00e1dan\u00e9 na <a href=\"https:\/\/www.besteto.cz\/tema\/facebook\">Facebook<\/a>.<\/li><li>Hlavn\u011b jsem si odnesl <strong>z\u00e1\u017eitek<\/strong>. P\u0159edn\u00e1\u0161ky opravdu nemus\u00ed b\u00fdt&nbsp;nuda.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Michal Jan\u00edk\u2009\u2014\u2009SEO!!!<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Michal (<a href=\"https:\/\/www.besteto.cz\">Besteto<\/a>) zvolil ostravsky \u00fadern\u00fd n\u00e1zev. Kdy\u017e u\u017e maj\u00ed v&nbsp;Ostrav\u011b t\u0159i vyk\u0159i\u010dn\u00edky i&nbsp;na popel\u00e1\u0159sk\u00fdch autech, tak je m\u016f\u017eou m\u00edt i&nbsp;v n\u00e1zvu p\u0159edn\u00e1\u0161ky. Michal mluvil o&nbsp;tom, \u017ee v&nbsp;r\u00e1mci SEO nen\u00ed d\u016fle\u017eit\u00e9 se jen dostat na dobr\u00e9 pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na ta spr\u00e1vn\u00e1 slova, ale \u017ee ve v\u00fdsledc\u00edch bychom m\u011bli b\u00fdt i&nbsp;dob\u0159e vid\u011bt. Odli\u0161it se m\u016f\u017eeme nejen dob\u0159e napsan\u00fdm titulkem a&nbsp;popisem, ale i&nbsp;pomoc\u00ed dal\u0161\u00edch informac\u00ed, kter\u00e9 vyhled\u00e1va\u010de m\u016f\u017eou u&nbsp;na\u0161ich v\u00fdsledk\u016f zobrazovat. Informace se vyhled\u00e1va\u010d\u016fm p\u0159ed\u00e1vaj\u00ed prost\u0159ednictv\u00edm zdrojov\u00e9ho k\u00f3du.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h3 class=\"wp-block-heading\">Pro Seznam.cz je mo\u017en\u00e9 p\u0159idat nap\u0159.:<\/h3>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li><strong>Vlastn\u00ed n\u00e1hledov\u00fd obr\u00e1zek<\/strong> pro Seznam.cz (zat\u00edm funguje jen u&nbsp;oper\u00e1toru \u201csite:\u201d).<\/li><li><strong>Osnovy<\/strong>\u2009\u2014\u2009odkazy na stejnou str\u00e1nku posunutou na vybranou kotvu nap\u0159. na cenu, hodnocen\u00ed, fotky.<\/li><li><strong>Geolokaci<\/strong>\u2009\u2014\u2009odkaz na mapu s&nbsp;vyzna\u010denou adresu nap\u0159. v\u00fddejn\u00edho m\u00edsta e\u2011shopu nebo s\u00eddla&nbsp;firmy.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h3 class=\"wp-block-heading\">Pro Google je mo\u017en\u00e9 p\u0159idat nap\u0159.:<\/h3>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li><strong>Drobe\u010dkovou navigaci<\/strong>\u2009\u2014\u2009odkazy na str\u00e1nky nad\u0159azen\u00e9 odkazovan\u00e9 str\u00e1nce v&nbsp;r\u00e1mci na\u0161eho webu (e\u2011shopu).<\/li><li><strong>Hodnocen\u00ed<\/strong>\u2009\u2014\u2009u\u017eivatelsk\u00e9 hodnocen\u00ed, kter\u00e9 je zn\u00e1zorn\u011bn\u00e9 pomoc\u00ed \u017elut\u00fdch hv\u011bzdi\u010dek, vyu\u017e\u00edt se d\u00e1 nap\u0159. hodnocen\u00ed od u\u017eivatel\u016f Heureky.<\/li><li><strong>Cenu<\/strong>\u2009\u2014\u2009zobrazovat cenu zbo\u017e\u00ed p\u0159\u00edmo ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed mi p\u0159ijde hodn\u011b zaj\u00edmav\u00e9.<\/li><li><strong>Skladovou dostupnos<\/strong>t.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Z p\u0159edn\u00e1\u0161ky jsem si odnesl hlavn\u011b <strong>chu\u0165 pustit se<\/strong> v&nbsp;r\u00e1mci <a href=\"https:\/\/www.besteto.cz\/seo\">SEO<\/a> zase <strong>do n\u011b\u010deho nov\u00e9ho<\/strong>. Dob\u0159e nastaven\u00e9 mikroform\u00e1ty (mikro data) m\u016f\u017eou b\u00fdt zejm\u00e9na pro e\u2011shopy dlouhodob\u00fdm p\u0159\u00ednosem. P\u0159itom <strong>n\u00e1klady<\/strong> na jejich nasazen\u00ed <strong>m\u016f\u017eou b\u00fdt jednor\u00e1zov\u00e9 a&nbsp;pom\u011brn\u011b velmi n\u00edzk\u00e9<\/strong>, pokud m\u00e1te mo\u017enost individu\u00e1ln\u00edch \u00faprav e\u2011shopu.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Michal Kub\u00ed\u010dek\u2009\u2014\u200910 tip\u016f, jak vyd\u011blat na Internetu mili\u00f3n korun<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Michal (<a href=\"http:\/\/www.michalkubicek.cz\" target=\"_blank\">michalkubicek.cz<\/a>) m\u011b zaujal nejen sv\u00fdm klidn\u00fdm sebev\u011bdom\u00fdm projevem, ale i&nbsp;p\u0159\u00edstupem ke klient\u016fm i&nbsp;partner\u016fm, se kter\u00fdmi nepodepisuje slo\u017eit\u00e9 smlouvy a&nbsp;se kter\u00fdmi se nesoud\u00ed. Je vid\u011bt, \u017ee podnikat se d\u00e1 i&nbsp;s \u00fasm\u011bvem a&nbsp;bez nep\u0159\u00e1tel. V&nbsp;p\u0159edn\u00e1\u0161ce Michal mluvil o&nbsp;tom, jak s\u00e1m vyd\u011bl\u00e1v\u00e1 na internetu a&nbsp;co je podle n\u011bj u&nbsp;jednotliv\u00fdch zp\u016fsob\u016f v\u00fdd\u011blku nejd\u016fle\u017eit\u011bj\u0161\u00ed.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h3 class=\"wp-block-heading\">Michalovy tipy jak vyd\u011blat milion:<\/h3>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ol class=\"wp-block-list\"><li>Prod\u00e1vejte <strong>zbo\u017e\u00ed<\/strong>\u2009\u2014\u2009v\u011bnujte se jen prodeji, v\u0161e ostatn\u00ed nechte na odborn\u00edc\u00edch.<\/li><li>Prod\u00e1vejte <strong>slu\u017eby<\/strong>\u2009\u2014\u2009investujte do kvalitn\u00edch lid\u00ed.<\/li><li>Prod\u00e1vejte <strong>informace<\/strong>\u2009\u2014\u2009d\u016fle\u017eit\u00e9 je, abychom projektu sami v\u011b\u0159ili.<\/li><li>Prod\u00e1vejte <strong>sebe<\/strong>\u2009\u2014\u2009nau\u010dte se anglicky, budete m\u00edt p\u0159\u00edstup k&nbsp;v\u00edce informac\u00edm a&nbsp;mnohem v\u011bt\u0161\u00ed&nbsp;trh.<\/li><li>Prod\u00e1vejte <strong>firmy a&nbsp;projekty<\/strong>\u2009\u2014\u2009neuva\u017eujte u\u017e na za\u010d\u00e1tku o&nbsp;prodeji, vytvo\u0159te ziskov\u00fd projekt postaven\u00fd na kvalitn\u00edch lidech a&nbsp;neprod\u00e1vejte na Webtrhu.<\/li><li><strong>Investujte do sebe<\/strong>\u2009\u2014\u2009vzd\u011bl\u00e1vejte se.<\/li><li><strong>Investuje do jin\u00fdch<\/strong>\u2009\u2014\u2009stoj\u00ed to za to, i&nbsp;kdy\u017e v\u011bt\u0161inou nevyhrajete.<\/li><li>Vytvo\u0159te si <strong>pasivn\u00ed p\u0159\u00edjem<\/strong>\u2009\u2014\u2009pasivn\u00ed neznamen\u00e1, \u017ee pro n\u011bj u\u017e nebudete muset nic ud\u011blat.<\/li><li><strong>U\u0161et\u0159ete milion<\/strong>\u2009\u2014\u2009sta\u010d\u00ed denn\u011b u\u0161et\u0159it 110 korun a&nbsp;za 25 m\u00e1te milion.<\/li><li>D\u011blejte, co <strong>v\u00e1s bav\u00ed<\/strong>.<\/li><\/ol>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>S Michalem se mi p\u011bkn\u011b pov\u00eddalo i&nbsp;po p\u0159edn\u00e1\u0161ce. A&nbsp;nezap\u00edr\u00e1m ani radost z&nbsp;kn\u00ed\u017eky Velk\u00fd pr\u016fvodce SEO, kterou mi Michal dal za jednoduchou odpov\u011b\u010f na ot\u00e1zku Kde neprod\u00e1vat projekty. V\u011b\u0159\u00edm, \u017ee v&nbsp;n\u00ed najdu p\u00e1r zaj\u00edmav\u00fdch tip\u016f a&nbsp;za\u010d\u00ednaj\u00edc\u00edm koleg\u016fm konzultant\u016fm se bude hodit ur\u010dit\u011b.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Pavel Ungr\u2009\u2014\u2009Google ovl\u00e1dne sv\u011bt<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>P\u0159izn\u00e1v\u00e1m, \u017ee u&nbsp;Pavla (<a href=\"http:\/\/www.h1.cz\" target=\"_blank\">h1.cz<\/a>) jsem se ne\u0161el pod\u00edvat ani tak na p\u0159edn\u00e1\u0161ku jako na p\u0159edn\u00e1\u0161ej\u00edc\u00edho. P\u0159edn\u00e1\u0161ka byla o &nbsp;tom, jak Google ohro\u017euje pr\u00e1ci SEO konzultant\u016f a&nbsp;v\u016fbec o&nbsp;rizic\u00edch spojen\u00fdch s&nbsp;Googlem. Osobn\u011b vid\u00edm rizika spojen\u00e1 s&nbsp;Googlem <strong>\u00fapln\u011b jinde<\/strong>.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Co jsem si z&nbsp;p\u0159edn\u00e1\u0161ky odnesl:<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li>URL adresu str\u00e1nky s&nbsp;p\u0159ehledem informac\u00ed, kter\u00e1 u&nbsp;m\u011b eviduje Google\u2009\u2014\u2009<a href=\"https:\/\/www.google.com\/dashboard\/\">www.google.com\/dashboard\/<\/a>&nbsp;(vy\u017eaduje p\u0159ihl\u00e1\u0161en\u00ed).<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Filip D\u0159\u00edmalka\u2009\u2014\u2009Podnik\u00e1n\u00ed v&nbsp;21. stolet\u00ed<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Filip (<a href=\"http:\/\/www.know-how-klub.cz\/\">KnowHowKlub.cz<\/a>) byl pro m\u011b nejp\u0159\u00edjemn\u011bj\u0161\u00edm p\u0159ekvapen\u00edm Barcampu. Jeho p\u0159edn\u00e1\u0161ka neskute\u010dn\u011b ods\u00fdpala, na \u00favod ani ne\u010dekal, a\u017e ho organiz\u00e1to\u0159i p\u0159edstav\u00ed. :) Stru\u010dn\u011b zkus\u00edm sepsat, co v\u0161echno jsem si poznamenal:<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul class=\"wp-block-list\"><li><strong>Co komunikovat<\/strong>\u2009\u2014\u2009reference, partnery, zosobn\u011bn\u00ed, vyzkou\u0161en\u00ed zdarma, certifikaci, uk\u00e1zky know&nbsp;how.<\/li><li><strong>Kde komunikovat<\/strong>\u2009\u2014\u2009srovnat m\u00edsta preferovan\u00e1 mnou s&nbsp;m\u00edsty, kter\u00e9 preferuj\u00ed z\u00e1kazn\u00edci.<\/li><li><strong>Jednoduchost<\/strong>\u2009\u2014\u2009zjednodu\u0161it nejen nab\u00eddku ale i&nbsp;firemn\u00ed procesy.<\/li><li><strong>P\u0159ed\u010dit o\u010dek\u00e1v\u00e1n\u00ed<\/strong>\u2009\u2014\u2009ud\u011blejte n\u011bco, co lidi naprosto \u201cdostane\u201d. Nemus\u00ed to b\u00fdt&nbsp;drah\u00e9.<\/li><li><strong>Modern\u00ed web<\/strong> se d\u00e1 ud\u011blat za <strong>p\u00e1r tis\u00edc<\/strong>\u2009\u2014\u2009\u0161ablony stoj\u00ed p\u00e1r dolar\u016f a&nbsp;daj\u00ed se sehnat i&nbsp;na mikrostr\u00e1nku, str\u00e1nku vznikaj\u00edc\u00edho produktu (under construction), pro newsletter nebo tiskoviny (<a href=\"http:\/\/www.themeforest.net\" target=\"_blank\">themeforest.net<\/a>, <a href=\"http:\/\/www.graphicriver.net\" target=\"_blank\">graphicriver.net<\/a>).<\/li><li><strong>Koupen\u00e9 \u0161ablony newsletter\u016f<\/strong> b\u00fdvaj\u00ed skv\u011ble <strong>otestovan\u00e9<\/strong> (<a href=\"http:\/\/www.litmus.com\" target=\"_blank\">litmus.com<\/a>).<\/li><li>Vyzkou\u0161ejte <strong>crowdsourcing<\/strong> (<a href=\"http:\/\/www.99designs.com\" target=\"_blank\">99designs.com<\/a>), virtu\u00e1ln\u00ed asistentky, grafiky (<a href=\"http:\/\/www.odesk.com\">odesk.com<\/a>, <a href=\"http:\/\/www.elance.com\">elance.com<\/a>).<\/li><li>Opus\u0165te komfortn\u00ed z\u00f3nu.<\/li><li><strong>Nenoste \u00fakoly v&nbsp;hlav\u011b<\/strong>\u2009\u2014\u2009ukl\u00e1dejte je do PC nebo na&nbsp;pap\u00edr.<\/li><li>Tip na web <a href=\"http:\/\/jakzvysitprodej.cz\/\" target=\"_blank\">Jak zv\u00fd\u0161it prodej<\/a>&nbsp;a&nbsp;knihy Dana Arielyho (psychologie a&nbsp;behavior\u00e1ln\u00ed ekonomie).<\/li><li><strong>Kvalitn\u00ed obsah + \u010das = z\u00e1kazn\u00edci.<\/strong><\/li><li>Tip, jak p\u0159im\u011bt z\u00e1kazn\u00edky k&nbsp;v\u00fdb\u011bru volby, kterou preferujete\u2009\u2014\u2009p\u0159idejte nav\u00edc variantu, kter\u00e1 je podobn\u00e1 va\u0161\u00ed preferovan\u00e9 a&nbsp;nab\u00eddn\u011bte ji s&nbsp;hor\u0161\u00edmi podm\u00ednkami a&nbsp;stejnou \u010di velmi podobnou cenou.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>S Filipem jsem si cht\u011bl popov\u00eddat na after party, ale nevid\u011bl jsem ho tam. Budu proto r\u00e1d, kdy\u017e budu m\u00edt mo\u017enost zaj\u00edt si na n\u011bjakou dal\u0161\u00ed Filipovu p\u0159edn\u00e1\u0161ku n\u011bkdy p\u0159\u00ed\u0161t\u011b.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Martin Bobek\u2009\u2014\u2009Jak spr\u00e1vn\u011b p\u0159edn\u00e1\u0161et a&nbsp;neb\u00e1t se poslucha\u010d\u016f<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Martin (<a href=\"http:\/\/www.martinhorsky.cz\">martinhorsky.cz<\/a>) si zvolil snad to nejt\u011b\u017e\u0161\u00ed t\u00e9ma, co mohl. Nesp\u00ed\u0161 poprv\u00e9 st\u00e1l p\u0159ed kritick\u00fdm publikem, kter\u00e9 ho nep\u0159i\u0161lo jen pl\u00e1cat po z\u00e1dech. Martin splnil sv\u016fj c\u00edl \u201csd\u011blit, jak by se m\u011blo prezentovat\u201d, tak\u017ee mohl b\u00fdt s&nbsp;p\u0159edn\u00e1\u0161kou spokojen\u00fd. J\u00e1 si odnesl hlavn\u011b poznatek, \u017ee u\u017e nemus\u00ed uva\u017eovat o&nbsp;tom, \u017ee p\u016fjdu na setk\u00e1n\u00ed toastmaster\u016f. M\u00e1m \u00fapln\u011b jin\u00fd pohled na \u017eivot a&nbsp;t\u00edm i&nbsp;na to, jak by m\u011bla vypadat p\u0159edn\u00e1\u0161ka.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>D\u00edky Martinov\u011b p\u0159edn\u00e1\u0161ce jsem si mohl <strong>popov\u00eddat<\/strong> s&nbsp;<strong>Davidem Grudlem<\/strong>, co\u017e bylo&nbsp;fajn.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Po p\u0159edn\u00e1\u0161k\u00e1ch jsme zba\u0161tili chleb\u00ed\u010dky a&nbsp;za\u0161li se chv\u00edli oh\u0159\u00e1t na after party. Fajn byla i&nbsp;cesta zp\u00e1tky do Brna, kdy jsme s&nbsp;Michalem probrali firemn\u00ed v\u011bci, na kter\u00e9 b\u011b\u017en\u011b v&nbsp;kanclu jaksi nen\u00ed \u010das. Cel\u00fd den byl z&nbsp;m\u00e9ho pohledu super. R\u00e1d bych <strong>pod\u011bkoval organiz\u00e1tor\u016fm za uspo\u0159\u00e1d\u00e1n\u00ed <a href=\"http:\/\/www.barcampostrava.cz\/\">Barcampu<\/a><\/strong>. V\u0161em, kte\u0159\u00ed se na <a href=\"https:\/\/www.besteto.cz\/tema\/barcamp\">ostravsk\u00e9m Barcampu<\/a> pod\u00edleli, pat\u0159\u00ed d\u00edk za jejich finance, \u010das a&nbsp;vlo\u017eenou energii. D\u00edky v\u0161em p\u0159edn\u00e1\u0161ej\u00edc\u00edm za informace a&nbsp;za inspiraci.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><strong>Na shledanou na dal\u0161\u00edm Barcampu<\/strong> nebo jin\u00e9 internetov\u011b-marketingov\u00e9 akci!<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-gallery my-6\">\n            <figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/barcam-ostrava-1_0.jpg\" alt=\"L\u00e1\u010fa a Mirek, jdeme na ostravsk\u00fd Barcamp a kolem p\u011bkn\u011b mrzlo\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/barcam-ostrava-2_0.jpg\" alt=\"L\u00e1\u010fa s n\u011bmou \"p\u0159\u00edtelkyn\u00ed\".\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/barcam-ostrava-3_0.jpg\" alt=\"Luk\u00e1\u0161 a Petr, hlavn\u00ed po\u0159adatel\u00e9 ostravsk\u00e9ho Barcampu 2012\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/barcam-ostrava-4_0.jpg\" alt=\"My v\u0161ichni\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/barcam-ostrava-5_0.jpg\" alt=\"Jindra a Luk\u00e1\u0161 p\u0159ed p\u0159edn\u00e1\u0161kou o Facebooku\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/barcam-ostrava-6_0.jpg\" alt=\"Michal Kub\u00ed\u010dek a L\u00e1\u010fa p\u00f3zuj\u00ed po p\u0159edn\u00e1\u0161ce s knihou\" \/><\/figure><\/li><\/ul><\/figure>      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>V sobotu jsme s Michalem Jan\u00edkem a Mirkem Sedl\u00e1kem vyrazili na ostravsk\u00fd Barcamp. Jeli jsme za inspirac\u00ed, fajn lidmi z oboru a Michal jel nav\u00edc p\u0159edn\u00e1\u0161et o SEO. Pro m\u011b se jednalo o prvn\u00ed Barcamp, kter\u00e9ho jsem se z\u00fa\u010dastnil, a u\u017e te\u010f m\u00e1m chu\u0165 vyrazit v lednu na dal\u0161\u00ed Barcamp do Vset\u00edna.<\/p>\n","protected":false},"author":0,"featured_media":7469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[38],"class_list":["post-7456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-barcamp"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/7456"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=7456"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/7456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/7469"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=7456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=7456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=7456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}